Описание: Through interdisciplinary lenses enabled by cultural studies and feminist methodologies, this book, edited by Radhika Gajjala, looks at online microfinance, new technologies, virtual world marketing, and handloom contexts from India and Africa in relation to development discourse that posits a binary between "tradition" and modernity.
Описание: This book examines the representation, global inclusion, and commodification of the subaltern through digital platforms for online microfinance, the discourses of gender empowerment that emerge through MPESA promotional material online, and the use of games for change in online philanthropy.
Автор: Gajjala Radhika Название: Digital Diasporas ISBN: 1783481161 ISBN-13(EAN): 9781783481163 Издательство: Bloomsbury Рейтинг: Цена: 5198.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the manifestation of Indian identity, embodiment and affect online in the context of the global marketplace
Автор: Gajjala Radhika Название: Digital Diasporas ISBN: 1783481153 ISBN-13(EAN): 9781783481156 Издательство: Неизвестно Рейтинг: Цена: 28278.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Chopra Rohit, Gajjala Radhika Название: Global Media, Culture, and Identity: Theory, Cases, and Approaches ISBN: 0415877903 ISBN-13(EAN): 9780415877909 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This edited volume examines the ways that global media shapes relations between place, culture, and identity. Through the included essays, Chopra and Gajjala offer a mix of theoretical reflections and empirical case studies that will help readers understand how the media can shape cultural identities and, conversely, how cultural formations can influence the political economy of global media. The interdisciplinary, international scholars gathered here push the discussion of what it means to do global media studies beyond uncritical celebrations of the global media technologies (or globalization) as well as beyond perspectives that are a priori dismissive of the possibilities of global media.
Some of the key questions and themes that the international contributors explore within the text include: Is the global audience of global television the same as the global audience of the internet? Can we conceptualize the global culture-media-identity dynamic beyond the discourse of postcolonialism? How does the globalization of media affect feelings of nationalism? How is the growth of a consumer global middle class spread, and resisted, through media? Global Media, Identity, and Culture takes a comparative media approach to addressing these, and other, issues across media forms including print, television, film, and new media
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