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How to Market a University: Building Value in a Competitive Environment, Flannery Teresa


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Цена: 4950.00р.
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Автор: Flannery Teresa
Название:  How to Market a University: Building Value in a Competitive Environment
ISBN: 9781421440347
Издательство: Johns Hopkins University Press
Классификация:
ISBN-10: 1421440342
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.26 кг.
Дата издания: 12.01.2021
Серия: Higher ed leadership essentials
Язык: English
Иллюстрации: 5 illustrations, black and white
Размер: 20.32 x 12.70 x 2.03 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Building value in a competitive environment
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Поставляется из: Англии
Описание:

How can universities implement strategic integrated marketing to effectively build and communicate their value?

At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.

Flannery provides a road map for college leaders who want to learn how to build value--both in terms of revenue and reputation--by differentiating from competitors and developing personalized, supportive, and long-lasting relationships with stakeholders. Defining marketing while identifying its purposes in the context of higher education, Flannery draws on nonprofit marketing scholarship, the expertise of leading higher education marketing practitioners and administrators, and her own experiences over two decades at two different institutions. She teaches readers how to

- set up their marketing leadership for success
- find or build the necessary organizational capacity
- set a firm foundation through market research
- establish a differentiated value proposition and strong brand strategy
- encourage enterprise-wide integration of marketing and communications
- consider technical and resource requirements to succeed in digital marketing
- develop appropriate and rigorous measurement
- plan for appropriate investment
- anticipate and prepare for future trends

This practical guide reveals how to cultivate student, alumni, donor, and partner loyalty through strategic marketing. How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.




Complete stories

Автор: O`connor, Flannery
Название: Complete stories
ISBN: 0571245781 ISBN-13(EAN): 9780571245789
Издательство: Faber
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Цена: 1715.00 р.
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Описание: This is the complete collection of stories from one of the most original and powerful American writers of the twentieth century. Including A Good Man is Hard to Find and Everything That Rises Must Converge, this collection also contains several stories only available in this volume.

Good man is hard to find

Автор: O`connor, Flannery
Название: Good man is hard to find
ISBN: 0571351816 ISBN-13(EAN): 9780571351817
Издательство: Faber
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Цена: 923.00 р.
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Описание: A family sets out on a road trip in the American South. . Flannery O`Connor`s famous fifties story evokes heat and dust, family and feuding, God and grace - and is utterly uncompromising in its brutality.

Wise blood

Автор: O`connor, Flannery
Название: Wise blood
ISBN: 0571241301 ISBN-13(EAN): 9780571241309
Издательство: Faber
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Цена: 1319.00 р.
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Описание: Wise Blood, Flannery O`Connor`s first novel, is the story of Hazel Motes who, released from the armed services, returns to the evangelical Deep South.

Good Man is Hard to Find

Автор: OConnor Flannery
Название: Good Man is Hard to Find
ISBN: 0571322859 ISBN-13(EAN): 9780571322855
Издательство: Faber
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Цена: 1319.00 р.
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Описание: On receiving an early copy, Evelyn Waugh remarked `If these stories are in fact the work of a young lady, they are indeed remarkable. `She`s horrifyingly funny . Her stories - her intelligence and passion - can restore reason to minds unhinged by our fame-obsessed, technology-obsessed culture.` Dean Koontz, New York Times

Wise Blood

Автор: O`Connor Flannery
Название: Wise Blood
ISBN: 0374530637 ISBN-13(EAN): 9780374530631
Издательство: Macmillan USA/Holtzbrink(MPS)
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Цена: 1655.00 р.
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Описание: "Wise Blood," Flannery O'Connor's astonishing and haunting first novel, is a classic of twentieth-century literature. Focused on the story of Hazel Motes, a twenty-two-year-old caught in an unending struggle against his innate, desperate fate, this tale of redemption, retribution, false prophets, blindness, blindings, and wisdoms gives us one of the most riveting characters in twentieth-century American fiction. Flannery O'Connor was born in Savannah, Georgia, in 1925. When she died at the age of 39, America lost one of its most gifted writers at the height of her powers.
"Wise Blood," Flannery O'Connor's astonishing and haunting first novel, is a classic of twentieth-century literature. It is the story of Hazel Motes, a twenty-two-year-old caught in an unending struggle against his desperate yet personal faith. He falls under the spell of a "blind" street preacher named Asa Hawks and his degenerate fifteen-year-old daughter, Lily Sabbath. In an ironic, malicious gesture of his own non-faith, and to prove himself a greater cynic than Hawks, Hazel Motes founds the The Church Without Christ, but is still thwarted in his efforts to lose God. He meets Enoch Emery, a young man with "wise blood," who leads him to a mummified holy child, and whose crazy maneuvers are a manifestation of Hazel's existential struggles. This tale of redemption, retribution, false prophets, blindness, blindings, and wisdom gives us one of the most consuming characters in modern fiction. "No other major American writer of our century has constructed a fictional world so energetically and forthrightly charged by religious investigation."--Brad Leithauser, "The New Yorker" "No other major American writer of our century has constructed a fictional world so energetically and forthrightly charged by religious investigation."--Brad Leithauser, "The New Yorker" "I was more impressed by "Wise Blood" than any novel I have read for a long time. Her picture of the world is literally terrifying. Kafka is almost the only one of our contemporaries who has achieved such effects. I have tremendous admiration for the work of this young writer."--Caroline Gordon

The Weather Makers

Автор: Tim Flannery
Название: The Weather Makers
ISBN: 0713999306 ISBN-13(EAN): 9780713999303
Издательство: Random House - Penguin
Цена: 1015.00 р.
Наличие на складе: Нет в наличии.

A Good Man Is Hard to Find and Other Stories

Автор: O`Connor Flannery
Название: A Good Man Is Hard to Find and Other Stories
ISBN: 0358139562 ISBN-13(EAN): 9780358139560
Издательство: Неизвестно
Цена: 2757.00 р.
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Описание:

In 1955, with this short story collection, Flannery O'Connor firmly laid claim to her place as one of the most original and provocative writers of her generation. Steeped in a Southern Gothic tradition that would become synonymous with her name, these stories show O'Connor's unique view of life--infused with religious symbolism, haunted by apocalyptic possibility, sustained by the tragic comedy of human behavior, confronted by the necessity of salvation.

These classic stories--including "The Life You Save May Be Your Own," "Good Country People," "The Displaced Person," and seven other acclaimed tales--are sure to inspire a new generation of Flannery O'Connor lovers, and remind existing readers why she remains a master of the short story.

Flannery O`Connor: Voice of the Peacock

Автор: Kathleen Feeley
Название: Flannery O`Connor: Voice of the Peacock
ISBN: 0823232158 ISBN-13(EAN): 9780823232154
Издательство: Wiley EDC
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Цена: 5320.00 р.
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Описание:

My book aims to help readers understand and appreciate O'Connor's novels and short stories. It weaves together her "place"-Milledgeville, Georgia; her purpose-to write a good story; and her preoccupations-belief, death, grace, and the devil. I explicate the influences that give depth to her fiction: her understanding and respect for the mores of the South ( including relationships between races), the books she read and marked that reveal links to her own philosophy and literary skill, and her deep religious convictions.
Today, our encounters with the "other," the different one, elicit fear and lead to violence from us, as individuals and as nations. For O'Connor, the "other" is a distorted image of God. Her stories show how this distortion calls forth God's grace, and the violence in her stories enables her characters to discover their true selves. Her unique blend of talent and convictions allows her to create stories with long extensions of meaning. In our era of "quick reads," O'Connor's fiction leads us to a more contemplative mode of reading. When we finish one of her stories, we have experienced the intellectual pleasure of a finely-wrought artifact, and we also have much to think about: belief, death, grace, and the devil. Not a bad combination, that!

The Gospel According to Flannery O`Connor: Examining the Role of the Bible in Flannery O`Connor`s Fiction

Автор: Jordan Cofer
Название: The Gospel According to Flannery O`Connor: Examining the Role of the Bible in Flannery O`Connor`s Fiction
ISBN: 1623560888 ISBN-13(EAN): 9781623560881
Издательство: Bloomsbury Academic
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Цена: 15840.00 р.
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Описание: Jordan Cofer examines the influence of the Bible upon Flannery O'Connor's fiction. While there are many studies exploring how her Catholicism affected her fiction, this book argues that O'Connor is heavily influenced by the Bible itself. Specifically, it explicates the largely undocumented ways in which she used the Bible as source material for her work. It also shows that, rhetorically, many of O'Connor's stories (and/or characters) are based upon biblical models. Furthermore, Cofer explains how O'Connor's stories engage their biblical analogues in unusual, unexpected, and sometimes grotesque ways, as her stories manage to convey essentially the same message as their biblical counterparts. Throughout O'Connor's work there are significant biblical allusions which have been neglected or previously undiscovered. This book acknowledges her biblical source material so readers can understand the impact it had on her fiction. Cofer argues that readers can better appreciate her work by examining how her stories are often grounded in specific biblical texts, which she similarly distorts, exaggerates, and subverts, in order to shock and teach readers. Simply put, O'Connor doesn't merely reference these biblical stories, she rewrites them.

Strip Tees: A Memoir of Millennial Los Angeles

Автор: Flannery, Kate
Название: Strip Tees: A Memoir of Millennial Los Angeles
ISBN: 1250827280 ISBN-13(EAN): 9781250827289
Издательство: Macmillan USA/Holtzbrink(MPS)
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Цена: 2574.00 р.
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Angels of Paris

Автор: Written and with photographs by Rosemary Flannery
Название: Angels of Paris
ISBN: 1936941015 ISBN-13(EAN): 9781936941018
Издательство: Random House (USA)
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Цена: 1835.00 р.
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Piracy and the Making of the Spanish Pacific World

Автор: Kristie Flannery
Название: Piracy and the Making of the Spanish Pacific World
ISBN: 1512825743 ISBN-13(EAN): 9781512825749
Издательство: Mare Nostrum (Eurospan)
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Цена: 6897.00 р.
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Описание:

Piracy and the Making of the Spanish Pacific World offers a new interpretation of Spanish colonial rule in the Philippine islands. Drawing on the rich archives of Spain’s Asian empire, Kristie Patricia Flannery reveals that Spanish colonial officials and Catholic missionaries forged alliances with Indigenous Filipinos and Chinese migrant settlers in the Southeast Asian archipelago to wage war against waves of pirates, including massive Chinese pirate fleets, Muslim pirates from the Sulu Zone, and even the British fleet that attacked at the height of the Seven Years’ War. Anti-piracy alliances made Spanish colonial rule resilient to both external shocks and internal revolts that shook the colony to its core.
This revisionist study complicates the assumption that empire was imposed on Filipinos with brute force alone. Rather, anti-piracy also shaped the politics of belonging in the colonial Philippines. Real and imagined pirate threats especially influenced the fate and fortunes of Chinese migrants in the islands. They triggered genocidal massacres of the Chinese at some junctures, and at others facilitated Chinese integration into the Catholic nation as loyal vassals.
Piracy and the Making of the Spanish Pacific World demonstrates that piracy is key to explaining the surprising longevity of Spain’s Asian empire, which, unlike Spanish colonial rule in the Americas, survived the Age of Revolutions and endured almost to the end of the nineteenth century. Moreover, it offers important new insight into piracy’s impact on the trajectory of globalization and European imperial expansion in maritime Asia.


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