Описание: Here s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the trial and error method. She covers: .Marketing Strategies for Museum Professionals or Anyone Promoting an Event .Expanding Your Audience with Little Money .Gaining Insight From Small Local Museums and Historic Sites .Learning to Use Social Media and Other Free Services to Grow Your Promotional Reach .Creating an Website on a Small Budget Examples of successful marketing tools from small museums and historic sites accompany each chapter."
Companies that have business in foreign markets are worth much more than companies that only have customers domestically. Even just small export ratios can increase the value of a technology company more than ten times.
Software companies typically commence international expansion before they are firmly settled in their domestic markets, before they have a professional management infrastructure in place and at a time where they can allocate only tiny budgets to the endeavour.
Going Global on a Shoestring is a handbook for the executives and business developers in small and medium sized software-companies (20-200 employees) that lay out the strategies for global expansion as well as perform the actual field work with winning the first customers abroad.
It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead or building the foundation for further growth. Getting the foundation in place and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.
The book is based on Everett M. Rodger's principles around Diffusion of Innovations, Alexander Osterwalder's business model framework, thirty case software industry stories and the author's personal experience with growing companies from incubation to global market leadership. It provides a practical approach to international expansion, when you cannot afford making big mistakes.
Описание: This book presents successful programs across the country that have been successfully presented in real museums across the country for under $100. Nearly 100 figures and photographs make this a stellar programming tool your museum will use throughout the year.
Автор: Backholer Mathew Название: Budget Travel, a Guide to Travelling on a Shoestring, Explor ISBN: 1907066543 ISBN-13(EAN): 9781907066542 Издательство: Неизвестно Рейтинг: Цена: 2941.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Budget Travel, A Guide to Travelling on a Shoestring is a practical and concise guide to travelling the world and exploring new destinations with fascinating opportunities and experiences. Full of anecdotes, traveller's advice, informative timelines and testimonies, with suggestions, guidance, ideas and need-to-know information to help you survive and thrive on your budget travels and have the adventure of a lifetime Whether you go solo, join with friends, participate in humanitarian work, join an overland bus trip or take your own vehicle, this book is for you.
Split into 8 sections with 42 chapters: 1. Where to travel, with whom and preparation. 2. Safety, medical, health, survival and extreme travel. 3. Budgeting, money, what to buy and pack (kit-list). 4. Plane ticket, visa, airport and accommodation. 5. Hygiene, scams, settling in, language and law. 6. Food, journal, culture, oppression & photography. 7. Public transport, your own vehicle, renting, overland bus and researching an organization. 8. Aid work, volunteer-vacation, advice for leaders, a working team, can you help me (money) and returning home. Including:
Why travel, options, ideas, opportunities and experiences.
The style of your trip, what to do, when to go and the cost.
Gap year safety, medical and health related issues and remote travel.
How to travel with money, cash, ATMs, haggling and remunerations.
Your rucksack/backpack, what you need to take and leave behind.
The plane ticket, review sites, applying for a visa and airport etiquette.
Finding a place to stay, reservations and accommodation checks.
Personal hygiene, scams, settling in and a foreign language.
Be smart, shrewd and safe, the laws of the land and social media.
Food & drink, keeping a journal, culture, writing and photography.
Buses, trains, taxis, motorbikes, overlanders and vehicle maintenance.
Overland bus trip and researching an organization.
Humanitarian and development aid and leading a volunteer-vacation.
A working-vacation, advice for leaders and a working team.
Can you help me and the end of the journey.
As a world traveller, Mathew Backholer has visited more than forty countries and has travelled the length of Africa, from Cairo to the Cape, across South-East Asia from India to Vietnam and from Nepal to Russia via China and Mongolia and has survived the Trans-Siberian Railway. He has driven around Europe, visited North Africa six times, and has journeyed alone, with friends, as part of team and as a leader. He is the co-founder of ByFaith Media (www.ByFaith.org) and films and presents the reality mission travel series ByFaith TV which airs globally on numerous networks. He is the author of many books, including: How to Plan, Prepare and Successfully Complete Your Short-Term Mission and Extreme Faith.
Описание: This book will teach you in easy to follow steps all you need to know to raise, multiply and make money with earthworms. Whether you just want to make some pocket money selling bait worms to keen fishermen or want to become your own boss and create a full time income, you will learn proven low cost methods to start a profitable worm business and make your mark in the constantly growing market of the worm farming industry. If you are looking for a way to create extra income from home, using very little space and just a tiny investment then worm composting could be the right thing for you. Raising earthworms and making money with them is fun and can be done by virtually anyone No special skills required Follow the guidelines given in this book and raise and multiply earthworms easily. With a small investment and a little effort you, with the help of your worms, will be able to produce and sell several products that are environmentally friendly and beneficial for a wide variety of people. Amongst your future customers could be nurseries, gardeners, pet shops, garden centers, pet lovers, property developers, fishing clubs, hotels, guest houses, restaurants, private households, dog owners, horse stables, farmers, schools, universities and many more... Everything you need to know to create an income with earthworms has been tried and tested by the author and is covered in this book Detailed instructions make it easy to multiply your worms and produce your own range of worm bins, organic fertilizers and soil conditioners that you can market to your future customers. Act now, start your own environmentally friendly business from home and step forward into a brighter future
Cancer: How I Beat It on a Shoestring Budget is an in-depth and detailed account of the rapid victory achieved by Mary Rock in her successful battle against stage 4 breast cancer. This book includes testimonies of other individuals suffering with various types of advanced stage cancers. Each individual was able to triumph over the disease by following the same simple steps. Mary Rock's book offers wisdom for the suffering and supplies keys to good health using affordable remedies. In this book, she reveals such things as:
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- Foods to avoid while getting well
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- The importance of maintaining a healthy colon
- How daily detoxification can contribute to life extension
Описание: This book is for researchers and students in statistics, data mining, computer science, machine learning, marketing and also practitioners who implement recommender systems. It provides an in-depth discussion of challenges encountered in deploying real-life large-scale systems and state-of-the-art solutions in personalization, explore/exploit, dimension reduction and multi-objective optimization.
For every theater director who has years of experience and a hefty budget to work with, there's another individual out there who has only a love of theater and a commitment to children as a starting place. Whether it be an elementary school teacher who just got assigned to direct the school play, an afterschool counselor at the YMCA who's trying to introduce the kids to Shakespeare, or a young director just starting out, there are far more individuals who work with kids in theater who don't have years of experience or a hefty budget. This book is for them, developed over 15 years while directing children's theater productions and building sets without a single power tool or piece of plywood.
Sets on a Shoestring is a nonfiction handbook that shows how to design and build simple theater sets and props using cardboard and duct tape. Readers can follow the instructions with 100 diagrams and photos to create a variety of indoor, outdoor, and magical settings that can be used repeatedly. These versatile set pieces are smaller, more portable, easier to store, and less expensive than standard 4' x 8' theater flats (background pieces) - all valuable considerations while working with children.
Автор: Pitts Barbara Russell, Sarao Mary Russell Название: Inventing on a Shoestring Budget ISBN: 0978522222 ISBN-13(EAN): 9780978522223 Издательство: Неизвестно Цена: 2586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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