Marketing/Planning Library and Information Services, 2nd Edition, Weingand Darlene
Автор: Weingand Darlene Название: Managing Today`s Public Library: Blueprint for Change ISBN: 0872878074 ISBN-13(EAN): 9780872878075 Издательство: Bloomsbury Рейтинг: Цена: 6534.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.
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