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Innovation Heroes: Understanding Customers as a Valuable Innovation Resource, Schweitzer Fiona, Tidd Joe


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Цена: 10483.00р.
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Автор: Schweitzer Fiona, Tidd Joe
Название:  Innovation Heroes: Understanding Customers as a Valuable Innovation Resource
ISBN: 9781786347817
Издательство: World Scientific Publishing
Издательство: World Scientific Publishing Europe Ltd
Классификация:
ISBN-10: 1786347814
Обложка/Формат: Paperback
Страницы: 308
Вес: 0.41 кг.
Дата издания: 29.06.2018
Серия: Series on technology management
Язык: English
Размер: 22.86 x 15.24 x 1.65 cm
Читательская аудитория: Tertiary education (us: college)
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Поставляется из: США
Описание:

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.

This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.




Innovation heroes: understanding customers as a valuable innovation resource

Автор: Schweitzer, Fiona (grenoble Ecole De Management, France & Univ Of Applied Sciences Upper Austria, Austria) Tidd, Joe (spru, Univ Of Sussex, Uk)
Название: Innovation heroes: understanding customers as a valuable innovation resource
ISBN: 1786345366 ISBN-13(EAN): 9781786345363
Издательство: World Scientific Publishing
Рейтинг:
Цена: 15840.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.

Managing Innovation: Understanding and Motivating Crowds

Автор: Brem Alexander, Daim Tugrul U.
Название: Managing Innovation: Understanding and Motivating Crowds
ISBN: 1786346486 ISBN-13(EAN): 9781786346483
Издательство: World Scientific Publishing
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Цена: 23760.00 р.
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Описание:

Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.

Relevant for both academics and practitioners, this volume focuses on key aspects of crowd innovation including motivations, challenges and benefits of this approach.

Design Thinking for Strategic Innovation

Автор: Mootee Idris
Название: Design Thinking for Strategic Innovation
ISBN: 1118620127 ISBN-13(EAN): 9781118620120
Издательство: Wiley
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Цена: 4435.00 р.
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Описание: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.

Human Resource Management, Innovation and Performance

Автор: Paul Sparrow; Helen Shipton; Pawan Budhwar; Alan B
Название: Human Resource Management, Innovation and Performance
ISBN: 1137465182 ISBN-13(EAN): 9781137465184
Издательство: Springer
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Цена: 14673.00 р.
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Описание: Human Resource Management, Innovation and Performance investigates the relationship between HRM, innovation and performance. Taking a multi-level perspective the book reflects critically on contentious themes such as high performance work systems, organizational design options, cross-boundary working, leadership styles and learning at work.

Unrelenting Innovation: How to Create a Culture for Market Dominance

Автор: Tellis Gerard J.
Название: Unrelenting Innovation: How to Create a Culture for Market Dominance
ISBN: 1118352408 ISBN-13(EAN): 9781118352403
Издательство: Wiley
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Цена: 4275.00 р.
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Описание: The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization`s innovativeness.

Venture Capital and the Financing of Innovation

Автор: Guilhon
Название: Venture Capital and the Financing of Innovation
ISBN: 1786300699 ISBN-13(EAN): 9781786300690
Издательство: Wiley
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Цена: 22010.00 р.
Наличие на складе: Поставка под заказ.

Описание:

The funding of innovative projects that are fundamentally ambiguous often leads to situations where decision-making is difficult. However, decision-making can be improved by practices such as syndication and step-by-step funding. The dynamic of this industry requires us to consider the economic and institutional variables that make this system coherent in English-speaking countries, but conversely reduce it to a privileged niche by the leading authorities in Europe and France.

This book proposes two guiding ideas. The first idea presents innovation as a very uncertain process. This modifies the decision-making in the entrepreneurial ecosystem, with intervention upstream in regards to stronger foundations, evaluations and selection of projects. The second idea is that the actors hold onto partial knowledge in a context where their attention span is limited. These cognitive limitations need the formation of networks, and lead to mutual and complementary dependency relations.

Understanding industry 4.0

Название: Understanding industry 4.0
ISBN: 178973312X ISBN-13(EAN): 9781789733129
Издательство: Emerald
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Цена: 15854.00 р.
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Описание: With the rapid changes in technology that characterize the Fourth Industrial Revolution comes social evolution and the potential for future social crises. Understanding Industry 4.0 looks to determine the most probable oncoming changes and highlight the most important professions of the future.

Big data in organizations and the role of human resource management

Автор: Scholz, Tobias M.
Название: Big data in organizations and the role of human resource management
ISBN: 363171890X ISBN-13(EAN): 9783631718902
Издательство: Peter Lang
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Цена: 9971.00 р.
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Описание:

Big data are changing the way we work as companies face an increasing amount of data. Rather than replacing a human workforce or making decisions obsolete, big data are going to pose an immense innovating force to those employees capable of utilizing them. This book intends to first convey a theoretical understanding of big data. It then tackles the phenomenon of big data from the perspectives of varied organizational theories in order to highlight socio-technological interaction. Big data are bound to transform organizations which calls for a transformation of the human resource department. The HR department’s new role then enables organizations to utilize big data for their purpose. Employees, while remaining an organization’s major competitive advantage, have found a powerful ally in big data.

Create the Future + the Innovation Handbook: Tactics for Disruptive Thinking

Автор: Gutsche Jeremy
Название: Create the Future + the Innovation Handbook: Tactics for Disruptive Thinking
ISBN: 1732439141 ISBN-13(EAN): 9781732439146
Издательство: Неизвестно
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Цена: 2752.00 р.
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Описание: Create the Future will teach you how to think disruptively, providing specific steps to create real innovation and change. It combines Jeremy`s high energy provocative thinking with tactics that have been battle tested through projects with leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA.

The Oxford Handbook of Innovation Management

Автор: Dodgson, Mark; Gann, David M.; Phillips, Nelson
Название: The Oxford Handbook of Innovation Management
ISBN: 0198746490 ISBN-13(EAN): 9780198746492
Издательство: Oxford Academ
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Цена: 5542.00 р.
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Описание: While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.

New frontiers in open innovation

Название: New frontiers in open innovation
ISBN: 0198803990 ISBN-13(EAN): 9780198803997
Издательство: Oxford Academ
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Цена: 5938.00 р.
Наличие на складе: Поставка под заказ.

Описание: Following on from their previous book Open Innovation: Researching a New Paradigm ( OUP 2006), the Editors have compiled this book, as a major initiative of top scholars in open innovation setting out a research agenda for the next 5 to 10 years.

Tourism Innovation: Technology, Sustainability and Creativity

Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama
Название: Tourism Innovation: Technology, Sustainability and Creativity
ISBN: 0367077892 ISBN-13(EAN): 9780367077891
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.


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