Описание: This book explores how social media influenced presidential campaign rhetoric. Janet Johnson discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump.
Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart. In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate--from long shot primary contender to major party nominee--hitting the talk show circuit at some point during the campaign.
This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns. The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting. Talk Show Campaigns shows that this is more than a gimmick--it's a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.
Описание: This work examines how political rhetoric and communication shaped the contours, characteristics, and outcomes of the 2016 presidential election. The contributors demonstrate that voters were primed for an outsider candidate and how various rhetorical and communication strategies ultimately influenced the outcome of the election.
Описание: James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.
Описание: Scholars and political observers raise concerns that the sex of a woman candidate can complicate her chances of success. This perspective is primarily motivated by concerns about the negative impact of voter gender stereotypes. Instead, this book demonstrates that gender stereotypes have little impact on voter decisions involving women candidates.
Описание: James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.
Описание: This book deconstructs the 2016 campaign appeals of Bernie Sanders and Donald Trump to disenfranchised and polarized publics at opposite ends of the political spectrum through a rhetoric of divisive partisanship grounded in antipolitics. These ultimately contributed to the defeat of Hillary Clinton and a decline in American democratic discourse.
Автор: Cavari Название: The Party Politics of Presidential Rhetoric ISBN: 1107150035 ISBN-13(EAN): 9781107150034 Издательство: Cambridge Academ Рейтинг: Цена: 14571.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a fresh look on the ongoing debate about the influence of speeches of presidents on public opinion. It will be of interest to scholars and students who study the presidency and political parties, as well as policymakers, political advisors and party leaders who wish to understand the effects of the public actions of the president on public opinion.
Автор: Heidt Stephen J., Stuckey Mary E. Название: Reading the Presidency; Advances in Presidential Rhetoric ISBN: 1433135426 ISBN-13(EAN): 9781433135422 Издательство: Peter Lang Рейтинг: Цена: 23779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This edited collection explores ways to better understand the rhetorical workings of political executives, especially the United States president. Scholars of the presidency, rhetorical theorists and critics, and various authors examine the ways in which presidents use the institution, the media, and popular culture to instantiate, expand, and wield executive power.
Описание: Andrew Jackson’s presidency and legacy have been the subject of much study. His career and life, particularly his actions as America’s seventh president, still reverberate in our culture today. Yet Amos Kiewe mounts a groundbreaking intervention into Jackson studies by focusing his critical lens on a little-studied aspect of the populist leader’s 1828 campaign and subsequent presidency: his creative use of the press. Jackson was a force for reinvention, cannily directing his speeches — like no previous candidate — to the public at large, and garnering unprecedented newspaper coverage throughout his campaign and time in office. By focusing on public addresses, Kiewe is able to trace Jackson’s rhetorical political manoeuvring through his early campaign and the major trials of his presidency.With nuance and deep examination of Jackson’s rhetoric, Kiewe dispels the myth that Jackson was not an articulate writer, thereby clarifying historical perceptions of his presidency and relationship to the public at large. Tracing Jackson’s initial plans for the presidency through his campaign and early time in office, Kiewe sheds light on Jackson’s ambitions, viewpoints, and strategies and deepens the scholarship on the Tennessee soldier and statesman.Andrew Jackson: A Rhetorical Portrayal of Presidential Leadership offers significant insight into one of America’s most famous—and infamous—presidents, and adds new and critical information to the study of rhetoric and politics in the United States.
Описание: Theodore Roosevelt began explicitly using public address as what he termed a "bully pulpit" during his presidency. Public address provided him the opportunity to talk to the people-and thereby put pressure on reluctant public figures to effect policy. In doing so, Roosevelt significantly enlarged the rhetorical impact of the presidency. After Roosevelt, presidents have used this "bully pulpit" to different degrees, but the idea of speaking directly to the people on a regular basis--as well as to Congress--has inarguably affected the presidency and the nation's politics.The Bully Pulpit contains words of every president from Theodore Roosevelt onward. The opening chapter introduces readers to various ways of studying presidential rhetoric. Selections include inaugural addresses, foreign policy pronouncements, State of the Union addresses, political campaign and convention speeches, farewell addresses and eulogies, press conferences, and written texts and tweets. The book includes famous speeches as well as relatively unknown gems, such as Wilson speaking on woman's suffrage, Harding on civil rights, and Truman rallying the 1948 Democratic National Convention. Brief biographical sketches, head notes, and discussion questions provide readers with background, context, and opportunities for reflection.The Bully Pulpit is the ideal anthology for courses in presidential rhetoric, American public address, and political communication. It also serves as a valuable supplementary text for courses in political science.
Описание: This book utilizes a theoretically informed framework for analyzing the effectiveness of the president`s economic rhetoric and employs an empirical assessment that measures rhetoric`s effect on economic actors. The analysis suggests that the rhetoric presidents use has little influence in shaping the behaviors of these economic actors.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
