Автор: Gatautis Rimantas, Banyte Jūrate, Vitkauskaite ElenaНазвание: Gamification and Consumer Engagement: Creating Value in Context of Ict DevelopmentISBN: 3030542041 ISBN-13(EAN): 9783030542047 Издательство: SpringerЦена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.Описание: In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.