Corporate heritage marketing, Riviezzo, Angelo Garofano, Antonella Napolitano, Maria Rosaria
Автор: Foxall Название: Corporate Innovation (RLE Marketing) ISBN: 1138792403 ISBN-13(EAN): 9781138792401 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Автор: Fransen Название: Corporate Social Responsibility and Global Labor Standards ISBN: 0415808278 ISBN-13(EAN): 9780415808279 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How effective are businesses at improving working conditions in their supply chains through private regulation? Can private regulation be both stringent and popular with firms? This book analyzes the nature and origins of, the business demand for and the competition between all relevant private regulatory organizations focusing on clothing production.
Автор: Melewar Tc Название: Corporate Branding ISBN: 0415721121 ISBN-13(EAN): 9780415721127 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources.
Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes:
Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative.
These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.
Автор: Jamali Dima Название: Development-Oriented Corporate Social Responsibility ISBN: 178353480X ISBN-13(EAN): 9781783534807 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume provides a platform for localized perspectives on CSR in developing countries across the globe. The chapters bring local context and business to the forefront and highlight the efforts spearheaded by indigenous actors from within the developing world.
Автор: Leipziger Deborah Название: Corporate Responsibility Code Book ISBN: 190764394X ISBN-13(EAN): 9781907643941 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A landmark book explaining the best CR instruments available, distilling their most valuable elements. A fully revised 3rd edition covering human rights, labour rights, environmental management, corruption and corporate governance. The book also includes how-to (or process) codes focusing on reporting, stakeholder engagement and assurance.
Описание: Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.
Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
Автор: McIntosh Malcolm Название: Business, Capitalism and Corporate Citizenship ISBN: 1783534990 ISBN-13(EAN): 9781783534999 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the first decades of the twenty-first century, the theory and practice of corporate citizenship and responsibility adapted significantly. The pieces in this volume capture the essence of these changes, with illuminating reflections by their authors. Featuring contributions from John Ruggie, Peter Senge, Jan Aart Scholte and Georg Kell.
Автор: Lawler Edward Название: Corporate Stewardship ISBN: 1783532599 ISBN-13(EAN): 9781783532599 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights the need for global corporations to operate in fundamentally new ways, including the creation of strategies, organization designs, and policies that are simultaneously profitable, ethical, socially and environmentally responsible. It provides a deep understanding of the emerging corporate role as stewards of the future, and of the profound transition that is required.
Описание: The Business of Bees provides the first integrated account of diminishing bee populations from an interdisciplinary perspective. It explores the role of corporate responsibility and governance as they relate to this issue and examines what the impact will be on consumers, companies, stock markets and global society if bee populations continue to decline.
Автор: Jamali Dima Название: Development-Oriented Corporate Social Responsibility ISBN: 1783534761 ISBN-13(EAN): 9781783534760 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume explores the dynamics involved in shaping the complex interface between multinational corporations and possibilities for CSR-related development. It captures the mixed record of MNCs in promoting effective development in those parts of the world where it is most needed.
Описание: This book explores the diplomatic role of corporations in peace processes in intrastate conflict, focusing on transnational extractive corporations but applicable to all industries. Ralph presents a new framework for corporate peacemaking and argues it could be a powerful tool in global governance and peace efforts.
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