Snitker Thomas Visby User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16 9781484270707

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Автор: Snitker Thomas Visby
Название: User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16
ISBN: 9781484270707
Издательство: Springer
Классификация:

Исследование рынка

ISBN-10: 1484270703
Обложка/Формат: Paperback
Страницы: 178
Вес: 0.27 кг.
Дата издания: 15.06.2021
Язык: English
Издание: 1st ed.
Иллюстрации: 22 illustrations, color; 5 illustrations, black and white; vii, 178 p. 27 illus., 22 illus. in color.
Размер: 23.50 x 15.49 x 1.02 cm
Читательская аудитория: Professional & vocational
Подзаголовок: How to effectively conduct research with participants aged 3-16
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: Preface An introduction to research with kids
Chapter 1: Understanding kids and their experiences

Design, innovation and the need for research - and KX, Kids Experience
Play is a job to be done
What to expect when youre expecting ... kids for research
Kids research and rocket science
The status of children i n research and i n society - and i n your own mind
Kids: a very picky and playful audience - and research target
A spectrum of play - and a spectrum for research
A free-play research setup
A directed play research setup
A guided play - or games - research setup
(Section on kids development to follow here)
Global research with kids
Research with foreign kids means working with foreign adults
Selecting which cultures to study
Power distance
Individualism (vs. collectivism)
Masculinity (vs. femininity)
Uncertainty avoidance
Long-term orientation
Cognitive differences between Easterners and Westerners
Causal attribution
Categorization based on rules (Western) or relationship (Eastern)
Attention to the field (Eastern) or salient objects (Western)
Task-focus orientation (Western) and socioemotional relational orientation
(Eastern)

Chapter 2: How (not) to ruin perfectly good research in 18 steps

The bias chain - is bias a feature or a bug?
Bias in the scoping phase
For the right stakeholders or client
The right objective or problem or pain or goal
The right product or project
Selection bias
Bias during the preparation phase
The right participants, described i n the right terms
Sampling bias
Description bias
Descriptions i nherited from market research
Skill l evel as a descriptor
Staticity bias
The bias of gatekeepers and professional respondents
Doing the right things
Consensus bias
Right time of day or week or month
Right duration
Right l ocation/setting
Using the right device
Bias during the execution phase
Primed/instructed right
Primed/instructed i n the right amount
Moderated Right
Moderator Bias
Biased Questions
Leading Questions Bias
Misunderstood Question Bias
Unanswerable Question Bias
Metaphorically speaking
Question Order Bias
Biased Answers
Cognitive overload bias
Consistency Bias
Dominant Respondent Bias
Error Bias
Hostility Bias
Moderator Acceptance Bias (Acquiescence bias)
Mood Bias
Overstatement Bias
Reference Bias (Order Bias)
Sensitive i ssue Bias
Social Acceptance Bias
Sponsor Bias
The most dreaded answer: I dont know.
Monitored by the right people
Bias during the analysis and reporting phase
Analysed right
Reported right
Biased Reporting
Positive reporting bias and Publication bias
Presented right
Hindsight bias
Sustained right
Actioned right
Bias is not a bug - i ts a feature
Further reading on bias

Chapter 3: Succeed through be

User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16, Snitker Thomas Visby