Описание: The book contains chapters based on urban planning and design, policies and financial management, environment, energy, transportation, smart materials, sustainable development, information technologies, data management and urban sociology reflecting the major themes of the conference.
Описание: Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity.- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media.- Chapter3. A Longitudinal Review of Models in Marketing Research.- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research.- Chapter5. Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance.- Chapter6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective.- Chapter7. Decision-Making and Interruptions.- Chapter8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy.- Chapter9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers.- Chapter10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations.- Chapter11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions.- Chapter12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation.- Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?.- Chapter14. Non-Compliance is a Double-Edged Sword.- Chapter15. A Critical Review of Institutional Theory in Marketing.- Chapter16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions.- Chapter17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry.- Chapter18. Special Session: "The World Needs Storytellers" New Research Avenues for Storytelling in Marketing.- Chapter19. Special Session: Measuring Salesperson Storytelling.- Chapter20. How do International Co-branding Alliances Affect Host Country Consumers' Purchase Intention?.- Chapter21. Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics.- Chapter22. Product Innovation Determinants and Export Performance in French and Ukrainian SMEs. Chapter23. Special Session: The (Co-)creation of Brand Heritage.- Chapter24. Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters.- Chapter25. Special Session: Rise of the Service Robots: Exploring Consumer Acceptance.- Chapter26. Exploration of the Role of Packaging Design for Multi-tier Private Brands.- Chapter27. Understanding Risk Statements within Drug Injury Advertising.- Chapter28. The Effect of Social Distance on Donations to Care versus Cure.- Chapter29. Customer Reactions to Voluntary Use of Automated Service Interactions.- Chapter30. Challenges in Usage of Unstructured Data in Marketing Decision Making.- Chapter31. An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments.- Chapter32. Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making.- Chapter33. Virtual Reality (VR) Content is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic. Chapter34. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis. Chapter35. Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?.- Chapter36. It Looks Good so Let's Show it off: A Psychographic Segmentation of Instagrammers.- Chapter37. I Hate this Brand! A Classification of Brand Haters Based on their Motivations and Reactions.- Chapter38. Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class.- Chapter39. Special Session on Research Opportunities in Direct Selling.- Chapter40. Spe
Описание: To examine the promise, concerns, and challenges related to neuroscience research using genetically modified nonhuman primates, the National Academies of Sciences, Engineering, and Medicine hosted a public workshop on October 4, 2018, bringing together an international group of experts and stakeholders representing academia, industry, laboratory animal management, disease-focused foundations, and federal agencies. The workshop was designed to explore the current state and future promise of research using genetically modified nonhuman primate models of disease to understand the complex functions of the brain that control behavior, movement, and cognition in both health and disease states. This publication summarizes the presentations and discussions from the workshop.
Описание: This book constitutes the thoroughly refereed proceedings of the Third Ibero-American Congress, ICSC-CITIES 2020, held in Costa Rica, in November 2020. The 21 full papers presented were carefully reviewed and selected from 99 submissions. The papers are organized on topical sections on Energy Efficiency and Sustainability;
Описание: This book comprises select proceedings of the International Conference on Sustainable Civil Engineering Practices (ICSCEP 2019).
Автор: Reddy V. Sivakumar, Prasad V. Kamakshi, Wang Jiacun Название: Soft Computing and Signal Processing: Proceedings of 2nd Icscsp 2019 ISBN: 9811524742 ISBN-13(EAN): 9789811524745 Издательство: Springer Рейтинг: Цена: 34937.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents selected research papers on current developments in the fields of soft computing and signal processing from the Second International Conference on Soft Computing and Signal Processing (ICSCSP 2019).
Описание: This book presents papers from the International Conference on Sustainable Civil Engineering and Architecture 2019, which was held in Ho Chi Minh City, Vietnam, from 24-26 October 2019.
Описание: Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity.- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media.- Chapter3. A Longitudinal Review of Models in Marketing Research.- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research.- Chapter5. Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance.- Chapter6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective.- Chapter7. Decision-Making and Interruptions.- Chapter8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy.- Chapter9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers.- Chapter10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations.- Chapter11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions.- Chapter12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation.- Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?.- Chapter14. Non-Compliance is a Double-Edged Sword.- Chapter15. A Critical Review of Institutional Theory in Marketing.- Chapter16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions.- Chapter17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry.- Chapter18. Special Session: "The World Needs Storytellers" New Research Avenues for Storytelling in Marketing.- Chapter19. Special Session: Measuring Salesperson Storytelling.- Chapter20. How do International Co-branding Alliances Affect Host Country Consumers' Purchase Intention?.- Chapter21. Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics.- Chapter22. Product Innovation Determinants and Export Performance in French and Ukrainian SMEs. Chapter23. Special Session: The (Co-)creation of Brand Heritage.- Chapter24. Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters.- Chapter25. Special Session: Rise of the Service Robots: Exploring Consumer Acceptance.- Chapter26. Exploration of the Role of Packaging Design for Multi-tier Private Brands.- Chapter27. Understanding Risk Statements within Drug Injury Advertising.- Chapter28. The Effect of Social Distance on Donations to Care versus Cure.- Chapter29. Customer Reactions to Voluntary Use of Automated Service Interactions.- Chapter30. Challenges in Usage of Unstructured Data in Marketing Decision Making.- Chapter31. An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments.- Chapter32. Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making.- Chapter33. Virtual Reality (VR) Content is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic. Chapter34. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis. Chapter35. Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?.- Chapter36. It Looks Good so Let's Show it off: A Psychographic Segmentation of Instagrammers.- Chapter37. I Hate this Brand! A Classification of Brand Haters Based on their Motivations and Reactions.- Chapter38. Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class.- Chapter39. Special Session on Research Opportunities in Direct Selling.- Chapter40. Spe
Описание: This book brings together internationally prominent scholars renowned for their work on post-Soviet republics, as well as outstanding emerging scholars native of Central Asia in order to discuss the state of education in the Central Asian Republics of Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan.
Описание: This book is intended for periodontal residents and practicing periodontists who wish to incorporate the principles of moderate sedation into daily practice. Comprehensive airway management and rescue skills are then documented in detail so that the patient may be properly managed in the event that the sedation progresses beyond the intended level.
Автор: Marriwala Nikhil, Tripathi C. C., Jain Shruti Название: Soft Computing for Intelligent Systems: Proceedings of Icscis 2020 ISBN: 9811610479 ISBN-13(EAN): 9789811610479 Издательство: Springer Цена: 32142.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents high-quality research papers presented at the International Conference on Soft Computing for Intelligent Systems (SCIS 2020), held during 18-20 December 2020 at University Institute of Engineering and Technology, Kurukshetra University, Kurukshetra, Haryana, India.
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