Persuasive Technology: 16th International Conference, Persuasive 2021, Virtual Event, April 12-14, 2021, Proceedings, Ali Raian, Lugrin Birgit, Charles Fred
Описание: Economics is not a field that is known for good writing. Charts, yes. Sparkling prose, no.
Except, that is, when it comes to Deirdre Nansen McCloskey. Her conversational and witty yet always clear style is a hallmark of her classic works of economic history, enlivening the dismal science and engaging readers well beyond the discipline. And now she's here to share the secrets of how it's done.
Economical Writing is itself economical: a collection of thirty-five pithy rules for making your writing clear, concise, and effective. Proceeding from big-picture ideas to concrete strategies for improvement at the level of the paragraph, sentence, or word, McCloskey shows us that good writing, after all, is not just a matter of taste--it's a product of adept intuition and a rigorous revision process. Debunking stale rules, warning us that "footnotes are nests for pedants," and offering an arsenal of readily applicable tools and methods, she shows writers of all levels of experience how to rethink the way they approach their work, and gives them the knowledge to turn mediocre prose into magic.
At once efficient and digestible, hilarious and provocative, Economical Writing lives up to its promise. With McCloskey as our guide, it's impossible not to see how any piece of writing--on economics or any other subject--can be a pleasure to read.
Описание: An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered.
Описание: This book constitutes the refereed proceedings of the 15th International Conference on Persuasive Technology, PERSUASIVE 2020, held in Aalborg, Denmark, in April 2020. The 18 full papers presented in this book were carefully reviewed and selected from 79 submissions.
Автор: Gwendelyn S. Nisbett, Stephanie G. Schartel Dunn Название: Innovations and Implications of Persuasive Narrative ISBN: 1433180871 ISBN-13(EAN): 9781433180873 Издательство: Peter Lang Рейтинг: Цена: 15090.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences.
This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). The authors explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences.
Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in media, marketing, public relations, advertising, and strategic communication fields.
Автор: Jones, Sally Jones, Amanda Название: Learning persuasive writing and argument ISBN: 0955831512 ISBN-13(EAN): 9780955831515 Издательство: Неизвестно Рейтинг: Цена: 2482.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Learning Persuasive Writing and Argument is an essential guide for all students wanting to develop their literacy skills and improve their grades in English assignments and examinations.
Learning Persuasive Writing will enable the student to write convincingly in letters, leaflets, brochures and newspaper articles for example. The book also sets out how to write a well-balanced argument. It teaches the pupil how to structure their writing, putting forward a point of view, backing it up with convincing evidence, building up a relevant counter argument and knocking it down, as well as, putting forward their own comments and opinions. It focuses on discursive writing enabling the pupil to examine points for and against in a variety of subjects suitable for older children and teenage readers, healthy eating, fashion, social issues and many more. It includes a lively collection of writings, poems and a play to inspire the pupil. These are designed as starting points, ideal for the pupil who finds it difficult to think up ideas for writing, challenging them to recreate their own persuasive pieces.
In addition to this the book teaches organisational and literary devices in persuasive writing, including, figurative language, emotive words, repetition, connectives and use of good vocabulary. The student will learn how to consider writing for the appropriate audience, how to vary sentence types in order to make writing more interesting, and the importance of using good spelling, punctuation and grammar. They will learn vital essay writing skills that will assist their studies in other areas of the curriculum.
Learning Persuasive Writing and Argument, includes an exciting range of model answers and sample texts written by children and provides practice questions to test them. Common errors made by students are highlighted and corrected. It is packed with vital hints and tips to enable the pupil to be successful and gain good grades.
Learning Persuasive Writing and Argument is ideal for home study and will reinforce the work done in school. It is a companion to the other books in our series, Creative Writing and Information Writing. By working methodically through this book the student will grow in confidence.
Learning Persuasive Writing and Argument has been written by an experienced teacher and tutor and written with the needs of children in mind. This book concentrates specifically and in depth on the art of persuasive writing and creating a good argument. These are key skills required by the National Curriculum up to GCSE level. It is specifically targeted at Key Stage 2 and 3 (ages 9-14 years) but will also be a valuable resource for those taking GCSE up to grades C and above. It contains material suitable for UK National Curriculum SATS, for those taking 11+ entrance examinations, for GCSE exams and for students learning English as a foreign language.
Автор: Anna Spagnolli; Luca Chittaro; Luciano Gamberini Название: Persuasive Technology - Persuasive, Motivating, Empowering Videogames ISBN: 3319071262 ISBN-13(EAN): 9783319071268 Издательство: Springer Рейтинг: Цена: 10201.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book constitutes the refereed proceedings of the 9th International Conference on Persuasive Technology, PERSUASIVE 2014, held in Padua, Italy, in May 2014. In addition to the themes of persuasive technology dealt with in the previous editions of the conference, this edition highlighted a special theme, i.e.
Автор: Mulholland Название: A Handbook of Persuasive Tactics ISBN: 1138868272 ISBN-13(EAN): 9781138868274 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.
Автор: Thomas Ploug; Per Hasle; Harri Oinas-Kukkonen Название: Persuasive Technology ISBN: 3642132251 ISBN-13(EAN): 9783642132254 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Constitutes the proceedings of the 5th International Conference on Persuasive Technology, PERSUASIVE 2010, held in Copenhagen Denmark in June 2010. The 25 papers presented were carefully reviewed and selected from 80 submissions. This volume also includes the three keynote papers.
Автор: B.J. Fogg Название: Persuasive Technology, ISBN: 1558606432 ISBN-13(EAN): 9781558606432 Издательство: Elsevier Science Рейтинг: Цена: 7915.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Reveals how Web sites, software applications, and mobile devices can be used to change people`s attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.
Автор: J. Armstrong Название: Persuasive Advertising ISBN: 1349511897 ISBN-13(EAN): 9781349511891 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Preface Acknowledgements Introduction Types of Evidence Conditions Principles Strategy 1. Information 2. Influence 3. Emotion 4. Exposure General tactics 5. Resistance 6. Acceptance 7. Message 8. Attention Media-specific tactics 9. Still Media 10. Motion Media Creativity Evaluating Advertisements Conclusions Appendices Glossary References Author Index Organization Index Subject Index List of Exhibits
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