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The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet [Revised Hardcover Edition], Wilson Craig


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Автор: Wilson Craig
Название:  The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet [Revised Hardcover Edition]
ISBN: 9781644282328
Издательство: Rare Bird Books
Классификация:



ISBN-10: 1644282321
Обложка/Формат: Hardcover
Страницы: 280
Вес: 0.52 кг.
Дата издания: 13.07.2021
Язык: English
Размер: 21.79 x 14.00 x 2.59 cm
Ссылка на Издательство: Link
Поставляется из: США
Описание: Winner of the 800-CEO-READS Best Marketing Book of 2015

Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret?

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonias former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

Wilsons narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of following, and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers dont buy what you do, they buy why you do it, Wilson shows us how.



Managing Heavy Rainfall with Green Infrastructure

Автор: Fischbach, Jordan R Wilson, Michael T Bond, Craig A
Название: Managing Heavy Rainfall with Green Infrastructure
ISBN: 1977406106 ISBN-13(EAN): 9781977406101
Издательство: Неизвестно
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Цена: 9828.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer." -Satoru Iwata

Global Church Planting - Biblical Principles and Best Practices for Multiplication

Автор: Ott, Craig Wilson, Gene Warren, Rick
Название: Global Church Planting - Biblical Principles and Best Practices for Multiplication
ISBN: 0801035805 ISBN-13(EAN): 9780801035807
Издательство: Неизвестно
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Цена: 4750.00 р.
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Описание: Two cross-cultural experts combine substantive theological, historical, and biblical foundations for church planting with practical guidance in this up-to-date textbook.

Aqa gcse 9-1 sociology teacher guide

Автор: Wilson, Pauline Craig, Jon-paul Kidd, Allan
Название: Aqa gcse 9-1 sociology teacher guide
ISBN: 0008220158 ISBN-13(EAN): 9780008220150
Издательство: HarperCollins UK
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Цена: 22440.00 р.
Наличие на складе: Поставка под заказ.

My revision notes: aqa a level law second edition

Автор: Beauman, Craig Wilson, Clare
Название: My revision notes: aqa a level law second edition
ISBN: 1398352047 ISBN-13(EAN): 9781398352049
Издательство: Неизвестно
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Цена: 4489.00 р.
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Описание: Target exam success with My Revision Notes. Our updated approach to revision will help students learn, practise and apply their skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a revision guide students can rely on to build both knowledge and confidence.

Bravo kiwi

Автор: Wilson, Craig
Название: Bravo kiwi
ISBN: 1869538560 ISBN-13(EAN): 9781869538569
Издательство: Неизвестно
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Цена: 5851.00 р.
Наличие на складе: Поставка под заказ.

Описание: Nine Love Letters is a poignant and tender novel about the enduring power of love across generations, based on real events. The Weisz and Haroun families flee their homes to seek safety in England. As both clans deal with the challenges, upheavals and horrors of the Holocaust and legacy, their lives become intertwined in an unlikely twist of fate

The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet

Автор: Wilson Craig
Название: The Compass and the Nail: How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
ISBN: 1947856618 ISBN-13(EAN): 9781947856615
Издательство: Неизвестно
Цена: 2483.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Winner of the 800-CEO-READS Best Marketing Book of 2015

Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret?

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.

Mothers and children

Автор: Wilson, Craig Perri, Lynne
Название: Mothers and children
ISBN: 1426204256 ISBN-13(EAN): 9781426204258
Издательство: Random House (USA)
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Цена: 1839.00 р.
Наличие на складе: Нет в наличии.

Описание: A collection of National Geographic photographs that capture the universal bond between mother and child. It includes nearly 100 images representing the various aspects of the subject. It also features lyrical essays about work, play, and life at home which will accompany the photos.

Dating for Life: The Four Keys

Автор: Wilson Craig S.
Название: Dating for Life: The Four Keys
ISBN: 0988347180 ISBN-13(EAN): 9780988347182
Издательство: Неизвестно
Цена: 1719.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:
Life's a Date, So Let's Have Fun

"Dating for Life." . .reframed: It's the simple act of meeting up with another person to do something you both want to do. Decouple dating from romance, and suddenly dating becomes simpler, more meaningful, and more enjoyable

In "Dating for Life," Craig Wilson outlines four keys to transform every social interaction for more fun and fulfillment. Chivalry is not dead. It's alive and well in these easy-to-implement tactics and tools to help you become skilled in the lifelong art of dating.

Boomers, Millennials, singles, marrieds, with or without kids: Everyone can successfully navigate the new "Dating for Life" path, from any point on life's journey. In "Dating for Life" you will find time-honored wisdom, surprisingly fresh ideas -plus you will learn why you never want to burn your bridges

When your date does have romantic potential, the Four Keys and simple steps will remove the stress, leaving room for magic to happen.

King`s park irregulars

Автор: Wilson, David
Название: King`s park irregulars
ISBN: 0752464515 ISBN-13(EAN): 9780752464510
Издательство: Неизвестно
Рейтинг:
Цена: 1266.00 р.
Наличие на складе: Поставка под заказ.

It`s the Little Things . . .: An Appreciation of Life`s Simple Pleasures

Автор: Wilson, Craig
Название: It`s the Little Things . . .: An Appreciation of Life`s Simple Pleasures
ISBN: 0375758968 ISBN-13(EAN): 9780375758966
Издательство: Random House (USA)
Рейтинг:
Цена: 1104.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

My revision notes: ocr a level law second edition

Автор: Beauman, Craig Wilson, Clare
Название: My revision notes: ocr a level law second edition
ISBN: 1398352039 ISBN-13(EAN): 9781398352032
Издательство: Неизвестно
Рейтинг:
Цена: 4489.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Target exam success with My Revision Notes. Our updated approach to revision will help students learn, practise and apply their skills and understanding. Coverage of key content is combined with practical study tips and effective revision strategies to create a revision guide students can rely on to build both knowledge and confidence.


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