Описание: "If you want to grow your business, you need to adopt the strategies Bill outlines in this book." David Meerman Scott bestselling author of The New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese. "It was written in the stars that a man named Bill Blaney would write the best B2B marketing book ever " George Lois advertising legend and author of eight books, including Damn Good Advice (For People With Talent )"Blaney does a fantastic job of synthesizing traditional and digital marketing tactics and strategies and making them relevant for B2B marketers. In fact, I'd go so far as to say that Blaney's explanations of strategies and tactics are more clear and more grounded and focused on generating sales and profits than you might get from a more consumer focused book." Ivana Taylor Small Business Trends "4 1/2 out of 5 stars I really enjoyed reading this book and bet you will to. Bill pulls no punches and tells it like it is." Jeff Ogden Marketing Made Simple TV "It's a changed business environment for most companies these days. This entire book offers vitally important information for B2B'ers." Patricia Faulhaber Blog Critics Finally, a B2B marketing handbook for the digital age Finally, a B2B marketing handbook for the digital age "When I first read this book my reaction was "Yes, a book that actually hits the mark and by someone who knows what he is doing " Dodd & Associates Having trouble gaining traction with your business-to-business marketing strategy? Fret no more. From a B2B marketing expert with years of experience consulting Fortune 500 companies and aggressive startups, learn what's necessary to catapult your company into the spotlight through both digital and traditional means. B2B A To Z will explain: - How to create advertising that brands your product or service smartly and breaks through the clutter.- How the new tools of the trade, from social marketing to video, web to mobile, have changed the way marketers need to plan. - How LinkedIn, Slideshare, Twitter, Flickr, Facebook, PRWeb, and Blogging can expand your reach to your target audience.- How Fedex and UPS bridged the gap with creative B2B campaigns and what can be learned from them.- How building a category or market-focused website will give you great flexibility and put you on a page one organic Google search.- How to stay ahead of the competition with lead-generating campaigns that use every tool (from traditional to digital) - and the logic behind why they work. From the trenches of the marketing business and for a clientele that's included Canon, Chase, Capital One and more, B2B A To Z gives away the secrets on how successful B2B marketing can be accomplished for any company, with any product or service, and on any budget.
Автор: Blaney Justin Название: Evan Burl and the Falling ISBN: 0988251000 ISBN-13(EAN): 9780988251007 Издательство: Неизвестно Цена: 1543.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Blaney John Название: Paul McCartney: The Songs He Was Singin Vol. 2 ISBN: 0954452836 ISBN-13(EAN): 9780954452834 Издательство: Неизвестно Цена: 7644.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Blaney Название: Savage Economics ISBN: 0415548470 ISBN-13(EAN): 9780415548472 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Challenges the powerful and pervasive ideas concerning political economy, international relations, and ethics in the modern world. This title provides a fundamental cultural critique of political economy and critically describes the nature of the mainstream understanding of economics.
Автор: Blaney John Название: George Harrison: Soul Man Volume 1 ISBN: 0954452879 ISBN-13(EAN): 9780954452872 Издательство: Неизвестно Цена: 13104.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Blaney Joseph R., Lippert Lance, Smith Scott J. Название: Repairing the Athlete`s Image: Studies in Sports Image Restoration ISBN: 0739197649 ISBN-13(EAN): 9780739197646 Издательство: Bloomsbury Рейтинг: Цена: 8762.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents case studies of various athletes, sports, and public relations scenarios with prescriptive advice for those attempting to repair athletic reputations. This invaluable study is an essential resource for graduate and upper-level undergraduate courses in sports communication and popular culture.
Автор: Blaney Joseph R., Lippert Lance R., Smith Scott J. Название: Repairing the Athlete`s Image: Studies in Sports Image Restoration ISBN: 0739138960 ISBN-13(EAN): 9780739138960 Издательство: Неизвестно Рейтинг: Цена: 37244.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents case studies of various athletes, sports, and public relations scenarios with prescriptive advice for those attempting to repair athletic reputations. This invaluable study is an essential resource for graduate and upper-level undergraduate courses in sports communication and popular culture.
Автор: Blaney John Название: Paul McCartney: the Songs He Was Singing ISBN: 0954452844 ISBN-13(EAN): 9780954452841 Издательство: Неизвестно Цена: 7646.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Blaney John Название: Brinsley Schwarz: Happy Doing What We`re Doing ISBN: 0995515409 ISBN-13(EAN): 9780995515406 Издательство: Неизвестно Цена: 6989.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines content analytic, attitudinal, and behavioral claims about image repair and its effect to advance the surrounding discourse.
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