Data Model Storytelling: An Agile Approach to Maximizing the Value of Data Management, Burns Larry
Автор: Sikka, Vijay Название: Maximizing ROI on Software Development ISBN: 0367393662 ISBN-13(EAN): 9780367393663 Издательство: Taylor&Francis Рейтинг: Цена: 9033.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Maximizing ROI on Software Development explains how to execute best quality software development and testing while maximizing business value. It discusses Applied ROI in the context of methodologies such as Agile and Extreme Programming, and traditional methodologies including Six Sigma, the Capability Maturity Model(R) (CMM(R)), Total Cost of Ownership (TCO), and Product Line Models (PLM). The text discusses what is important in global terms and details how best to choose teams and partners, including outsourcers, and how to employ the latest tools and technologies. It provides models, metrics, and detailed case studies to improve current and future development projects, whether in house or outsourced, near shore or off-shore. The book offers perspectives on how quality improvement through software quality assurance (SQA) testing, planning, and execution is a powerful and effective route toward maximizing return on investment.
Divided into seven chapters, this friendly and informative guide can be read quickly, then used as a reliable reference by team leaders and members. It begins by reviewing software development, tools, and methodologies, followed by an examination of how development, maintenance, and integration have become more complex and will continue to do so. The book discusses best practices for managing this complexity and explores the business case for maximizing ROI. The text then provides a comprehensive analysis of ROI from several perspectives, covering nomenclature, project success and failure, mathematics, processes, work products, and techniques. It details how to make global teams successful and how to evaluate Applied ROI implementation, and it includes case studies for wireless, enterprise, and CRM systems.
Автор: Soriano, Jos? L?pez Название: Maximizing Benefits from IT Project Management ISBN: 1138382043 ISBN-13(EAN): 9781138382046 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
With the majority of IT projects being delivered late, over budget, or cancelled altogether, it is clear that traditional project management methodologies do not provide an effective framework for today's IT projects. It is evident that a new Return-on-Investment (ROI) oriented approach is required that focuses on the ROI of a project from its inception.
Maximizing Benefits from IT Project Management: From Requirements to Value Delivery provides comprehensive guidelines for determining an accurate ROI before the project has progressed to the point where it's over budget and over-run. It applies an iterative approach to the entire project management life cycle that re-visits the ROI, re-assesses the value delivered, defines the project scope, and allows the project to be planned as successive iterations based on the value delivered.
This book details a systematic and simplified approach for effectively and efficiently selecting and evaluating IT projects for your organization. Filled with equations, tables, and figures that facilitate understanding, it explains how to evaluate subsequent success of a project so that it is simpler to manage, more efficient, and yields the ROI estimated at the outset. Using the novel approach outlined in the book, you will be able to deliver value throughout the project life cycle and make sure your projects are delivered on time, on budget, and within the constraints of the resources available.
Описание: Open-Source Technologies for Maximizing the Creation, Deployment, and Use of Digital Resources and Information highlights the global importance of open-source technologies in higher and general education. Written for those working in education and professional training, this collection of research explores a variety of issues related to open-source in education, such as its practical underpinnings, requisite cultural competence in global open-source, strategies for employing open-source in online learning and research, the design of an open-source networking laboratory, and other endeavors. It aims to enhance workplace practices in harnessing open-source resources in a time of budgetary frugality.
Get beyond the basics and see how modern-day users are reimaging the SEO process
SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.
Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.
General education on SEO and organic content marking
Understanding which search engines to focus on
How SEO and content can solve business problems
Building a new brand through SEO and content
Identifying who your true competitors are
Which Analytics reports you should be regularly monitoring
How to establish research channels that can inform your business initiatives
Building personas and audience purchase journeys
Prioritizing locations, demographics and countries
What needs to be in place to maximize free traffic levels to your brands assets
Understanding all the key tasks and attributes for an effective content program
Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types
Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets
Calculating ROI for SEO and Content initiatives
Small business marketing via content and SEO and having the right small business mindset for success
Website and content design considerations (accessibility, principles of marketing)
Optimizing for the future and looking at other search venues
Amazon Optimization
YouTube Optimization
App Store Optimization (ASO)
Podcast Optimization
Optimizing Blogs and other off-site content
Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles
How to build an optimization path and programs that drive results and manage risks
In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you
New media has brought constant evolution to professional journalism practices and news genres. Online news practices challenge the occupational jurisdiction of journalism with a multiplicity of conflicting and competing journalistic ideals. In order to prepare journalism students to meet the demands of online journalism today, journalism schools have developed courses that emphasize journalistic practice on online news platforms and tools, such as Twitter, WordPress.com, Soundslides Plus, etc.
Drawing on the theoretical lens of digital literacies, Multimedia News Storytelling as Digital Literacies problematizes the emphasis on transmission of certain professional values and news formats without raising students’ critical awareness that there can be diversity of values. Methodologically, the present study proposes a genre-aware, semiotic-aware, critical framework that aims at analyzing digital literacies required and practiced by online journalists. It simultaneously encompasses dimensions of professional culture, professional practices, and abstraction of instantiated meaning making via multimodal semiotic resources.
Multimedia News Storytelling as Digital Literacies is ideal for courses in journalism and mass communication, curriculum studies, and digital literacies. The book is a valuable resource for online journalism educators, journalism students, and online journalism practitioners.
Автор: Rebecca Baker Название: Agile UX Storytelling ISBN: 1484229967 ISBN-13(EAN): 9781484229965 Издательство: Springer Рейтинг: Цена: 3492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Learn how to use stories throughout the agile software development lifecycle. Through lessons and examples, Agile UX Storytelling demonstrates to product owners, customers, scrum masters, software developers, and designers how to craft stories to facilitate communication, identify problems and patterns, refine collaborative understanding, accelerate delivery, and communicate the business value of deliverables. Rebecca Baker applies the techniques of storytelling to all facets of the software development lifecycle--planning, requirements gathering, internal and external communication, design, and testing--and shows how to use stories to improve the delivery process. What You'll Learn
Craft stories to facilitate communication within the project team and with stakeholders
Leverage stories to identify problems and patterns, accelerate delivery, and communicate business value
Apply storytelling techniques to all stages of the SDLC
Marshal user stories to focus requirements gathering and ensure a consistent message
Who This Book Is For All SDLC and UX roles: product owners, customers, scrum masters, software developers, and UX designers
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