Описание: What is Violent Communication? If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication." What is Nonviolent Communication?Nonviolent Communication is the integration of four things: - Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity
- Language: understanding how words contribute to connection or distance
- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all
- Means of influence: sharing "power with others" rather than using "power over others" Nonviolent Communication serves our desire to do three things: - Increase our ability to live with choice, meaning, and connection
- Connect empathically with self and others to have more satisfying relationships
- Sharing of resources so everyone is able to benefit
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
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The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Описание: Uncloistered by the web, science is finding its way into previously unimagined audiences. Whether collecting data in one's backyard to help wildlife experts manage wolf populations or even funding research out of one's own pocket, nonexperts can engage science at an unprecedented scale. As science communication has moved online, a range of important new genres have emerged that put professionals and the public into conversation with each other. In Science Communication Online: Engaging Experts and Publics on the Internet, Ashley Rose Mehlenbacher takes up these "trans-scientific" genres to explore how scientists are adapting their communications, how publics are increasingly involved in science, and how boundaries between experts and nonexperts continue to shift. Bringing together genre studies and the rhetoric of science, Mehlenbacher examines a range of new forms of science communication that challenge traditional presumptions about experts and nonexperts-including Twitter and Reddit AMAs, crowdfunding proposals such as Kickstarter and Experiment.com, civic-minded databases such as Safecast, and the PLOS blogging network. Science Communication Online illustrates the unique features of these genres and connects them to their rhetorical functions and the larger context leading to their emergence and evolution-from the democratization of science, challenges to expertise and expert status, and new political economies. Science Communication Online captures the important moment we find ourselves in now-one not defined by science and society but science in society.
Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
Описание: Taking a life course and generational perspective, this collection examines topics such as work-life balance, transnational families, digital storytelling and mobile parenting. It offers tools that allow for an informed and critical understanding of ICTs and family dynamics.
Название: Engaging theories in family communication ISBN: 1138700940 ISBN-13(EAN): 9781138700949 Издательство: Taylor&Francis Рейтинг: Цена: 12554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Engaging Theories in Family Communication, Second Edition delves deeply into the key theories in family communication, focusing both on those theories originating within the communication discipline and allied disciplines.
Описание: This book examines climate skepticism and proposes strategies for engaging climate skeptics. This book argues that it is essential to recognize there are different types of skeptics so that we can better tailor our communication strategies to engage with them on issues of the environment and climate change.
Описание: Information technologies have become an integral part of writing and communication courses, shaping the ways students and teachers think about and do their work. But, too often, teachers and other educational stakeholders take a passive or simply reactive role in institutional approaches to technologies, and this means they are missing out on the chance to make positive changes in their departments and on campus. Institutional Literacies argues that writing and communication teachers and program directors should collaborate more closely and engage more deeply with IT staff as technology projects are planned, implemented, and expanded. Teachers need to both analyze how their institutions approach information technologies and intervene in productive ways as active university citizens with relevant expertise. To help them do so, the book offers a three-part heuristic, reflecting the reality that academic IT units are complex and multilayered, with historical, spatial, and textual dimensions. It discusses six ways teachers can intervene in the academic IT work of their own institutions: maintaining awareness, using systems and services, mediating for audiences, participating as user advocates, working as designers, and partnering as researchers. With these strategies in hand, educators can be proactive in helping institutional IT approaches align with the professional values and practices of writing and communication programs.
Описание: Presents significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.
Описание: Pulayathara is among the earliest novels that records the complexity of Dalit experience. It focuses on the untouchable Pulaya community of Kerala, documenting the experiences of two kinds of Dalits, those who choose to remain within the subordinating Hindu social order, and those, who convert to Christianity in the hope of receiving assured food, shelter, and education.
Описание: Engaging the reader with a variety of patient narratives and health communication scholarship, this book illustrates how narratives can create change; how differences matter; and how identity, relational, and cultural factors intersect to affect patienthood.
Автор: Braithwaite Dawn O. Название: Engaging Theories in Interpersonal Communication ISBN: 1452261407 ISBN-13(EAN): 9781452261409 Издательство: Sage Publications Рейтинг: Цена: 21067.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Highlights the key theories used to guide interpersonal communication research, featuring chapters written by leading scholars in the field. Both classic and cutting edge theories are explored, and applications of the theory in question are discussed in each chapter.
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