Описание: An indispensable guide to creative success by the original Mad Man, George Lois.
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 4823.00 р. 6890.00-30% Наличие на складе: Есть (4 шт.) Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Moore, Schuyler M., Название: The biz : ISBN: 1935247182 ISBN-13(EAN): 9781935247180 Издательство: Gazelle Book Services Рейтинг: Цена: 4783.00 р. Наличие на складе: Поставка под заказ.
Описание: Today's film industry is a legal and financial obstacle course that independent filmmakers must learn to master. The most comprehensive guide to negotiating that obstacle course is The Biz, a highly accessible overview of the industry's important business, legal, and financial aspects.
Filled with industry-savvy advice, it clearly explains
€ raising financing
€ business structuring
€ securities laws
€ budgeting essentials
€ dealing with the guilds
€ loans
€ completion guarantees
€ distribution deals
€ video on demand
€ virtual reality
€ calculating net profits
€ film-industry accounting practices and contingent payments
€ copyright, publicity, and trademark laws
€ screen credits and talent demands
€ litigation problems
€ bankruptcy
€ taxation of film companies
€ film-industry business jargon
]€]and much more, including many useful sample forms and agreements.
The 5th Edition adds much new material, including the most current information on video on demand and virtual reality, the thoro
Do you have a hard time communicating your ideas and getting your message across?
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More often than not, people don't pay much attention to communication because they feel that it is something that they can do easily. It does not mean that just because you know how to talk, you already know how to be a good communicator. You need communication in school, work and even in relationships on a day-to-day basis. It is important to know the proper ways to communicate effectively Within This Book... Are the essential skills you need that will help you become enticing and influential to each person you meet. Through the speech and gesture exercises that you have to do, you will become someone that people would look up to and want to be. You will be a truly effective speaker that people will want to get close to. Imagine all the possibilities when you are exceptionally great at communicating with the people around you... That's what "The 7 Effective Communication Skills" will do for you and much more
Автор: Albert Sabban Название: Low-Visibility Antennas for Communication Systems ISBN: 1138748102 ISBN-13(EAN): 9781138748101 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Нет в наличии.
Описание: This book delivers a comprehensive and cutting-edge study of the design and application of low-visibility antennas, complete with design considerations and an extensive exploration of radio frequency and antenna measurements.
Автор: Jennifer Joe, Elisabeth Knight Название: Social Media for Communication and Instruction in Academic Libraries ISBN: 1522580972 ISBN-13(EAN): 9781522580973 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. The book features research on topics such as digital libraries, marketing, and web analytics.
Автор: Ling Название: Synchronization in Digital Communication Systems ISBN: 110711473X ISBN-13(EAN): 9781107114739 Издательство: Cambridge Academ Рейтинг: Цена: 15523.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gain the skills needed to develop and implement synchronization functions in digital communication systems with this practical guide. Based on the author`s extensive industrial design experience, and including detailed implementation examples, it provides an excellent toolkit for practicing engineers and graduate students in digital communications.
Описание: A unified treatment of the latest game theoretic approaches for designing, modeling, and optimizing emerging wireless communication networks. Covering theory, analytical tools, and applications, it is ideal for researchers and graduate students in academia and industry designing efficient, scalable and robust protocols for future wireless networks.
Описание: In recent years, there has been a proliferation of opinion-heavy texts on the Web: opinions of Internet users, comments on social networks, etc. Automating the synthesis of opinions has become crucial to gaining an overview on a given topic. Current automatic systems perform well on classifying the subjective or objective character of a document.
However, classifications obtained from polarity analysis remain inconclusive, due to the algorithms' inability to understand the subtleties of human language. Automatic Detection of Irony presents, in three stages, a supervised learning approach to predicting whether a tweet is ironic or not. The book begins by analyzing some everyday examples of irony and presenting a reference corpus.
It then develops an automatic irony detection model for French tweets that exploits semantic traits and extralinguistic context. Finally, it presents a study of portability in a multilingual framework (Italian, English, Arabic).
Автор: Dinh Thai Hoang, Dusit Niyato, Dong In Kim, Nguyen Название: Ambient Backscatter Communication Networks ISBN: 1108480861 ISBN-13(EAN): 9781108480864 Издательство: Cambridge Academ Рейтинг: Цена: 17266.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand the fundamental principles of ambient backscatter technology with this authoritative review of the state-of-the-art in research and technological development. Focussing on architectures, protocols, and applications, this is an essential resource for graduate students, researchers, engineers, developers, and entrepreneurs.
Автор: Zhang Jianjun, Li Jing Название: Cognitive Satellite System ISBN: 9811214344 ISBN-13(EAN): 9789811214349 Издательство: World Scientific Publishing Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How can cognition, a concept traditionally associated with the human brain, be applied to satellite systems? For the first time, cognitive system meanings and models are applied to the uncertain environmental processes of satellite systems. The authors of this book go beyond defining 'cognitive satellite systems' to design a cognitive satellite communication system architecture with satellite-to-ground coordination, which has uses in emergency response spacecraft and prediction technology.In this book, the optimal utilization of cognitive satellite system resources is discussed in four aspects:
Автор: S Shyam Sundar Название: The Handbook of the Psychology of Communication Technology ISBN: 1118413369 ISBN-13(EAN): 9781118413364 Издательство: Wiley Рейтинг: Цена: 27554.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions.
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