E-Commerce & Info Technology In Hospitality/Tourism-Iml(Pod), Zhou Zongqing
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Citro Asia Название: The Pod and the Bog ISBN: 1943147388 ISBN-13(EAN): 9781943147380 Издательство: Неизвестно Цена: 1107.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
With magical animals, science, mystery, and adventure -- the series Zoey and Sassafras has something for everyone Easy-to-read language and illustrations on nearly every page make this series perfect for a wide range of ages.
In the fifth book, an old friend visits Zoey at the barn with a mysterious glowing. . . seed pod? Zoey, Sassafras, and Pip must work together to discover what this mysterious rare magical plant needs to grow before all the seeds crumble to purple dust
Автор: Fryman Название: Quality & Process Improvement-Iml(Pod) ISBN: 0766828735 ISBN-13(EAN): 9780766828735 Издательство: Cengage Learning Рейтинг: Цена: 7126.00 р. Наличие на складе: Нет в наличии.
Описание: Sustainable development is a highly topical issue and is of critical importance to tourism as the environment is of utmost importance for the continued development and prosperity of the industry. There have been numerous texts written on sustainable tourism and the measures to mitigate and manage this but none which acknowledges Information and Communication Technologies (ICT) as a mechanism of doing so despite being an emerging area of research. ICT in this context refers to innovative tools which form an integrated system of software and networked equipment that facilitates data processing information sharing communication and the ability to search and select from an existing range of products and services for an organisation’s benefits. Despite the symbiotic relationship, which exists between ICT and sustainable tourism, there has been little research, which has considered how the use of such technology can be used to make sustainable tourism development a more workable reality. This opportune book is the first to provide a focus on the interrelationship of these two important topics demonstrating their synergies and providing insight into a new and innovative approach to managing sustainable tourism development. It considers the use of technology to reduce the negative impacts of tourism from both the demand and supply side perspectives. A critical review of a range of cutting edge technologies used by tourists and businesses to assess their usefulness in managing sustainable tourism development from the macro to the micro level is also discussed. It further integrates examples and practical applications to show how ICT can be an invaluable mechanism in the management of sustainable tourism development. This cutting-edge volume provides a wealth of information on an important yet neglected subject. This book will be invaluable reading for students, researchers, academics and members of the tourism industry looking for new and innovate ways of fostering a more sustainable tourism industry.
Описание: For the current multidisciplinary community of tourism and hospitality scholars, support for research methods has been disparate and uneven. In this Handbook, renowned experts fulfil a pressing need to outline, gather and resolve methodological issues within tourism and hospitality into one original, global and comprehensive work. With over 40 chapters by leading researchers, this Handbook allows for the exploration of new innovative ideas and presents future challenges in the field. Sharing their trusted methods and previous successes and failures, the authors cover various quantitative, qualitative and mixed-methods approaches, including sampling and knowledge transfer. Sections also explore the foundations of research and wider debates in tourism and hospitality, such as ethical issues and climate change. Compiling the most up-to-date methods from global research, this Handbook will be a key companion for post-graduate students. Established researchers of hospitality and tourism will find this Handbook to be an excellent concise read to assist in their continuing research.
Автор: Multi-Amp Inst Название: Basic Electricity For Electricians-Iml (Pod) ISBN: 0827349181 ISBN-13(EAN): 9780827349186 Издательство: Cengage Learning Рейтинг: Цена: 6651.00 р. Наличие на складе: Нет в наличии.
Автор: Delmar Learning Название: Basic Skills For Home Care Aides Dvds-Iml (Pod) ISBN: 140183194X ISBN-13(EAN): 9781401831943 Издательство: Cengage Learning Рейтинг: Цена: 5384.00 р. Наличие на складе: Нет в наличии.
Автор: Hayden Название: Fundamentals Of Math For Health Careers-Iml 3E (Pod) ISBN: 0827366892 ISBN-13(EAN): 9780827366893 Издательство: Cengage Learning Рейтинг: Цена: 6651.00 р. Наличие на складе: Нет в наличии.
Автор: Luis Bonixe, Maria Gorete Dinis, Sonia Lamy, Zelia Breda Название: Impact of New Media in Tourism ISBN: 1799870960 ISBN-13(EAN): 9781799870968 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 23978.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers.
Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.
Автор: Luis Bonixe, Maria Gorete Dinis, Sonia Lamy, Zelia Breda Название: Impact of New Media in Tourism ISBN: 1799870952 ISBN-13(EAN): 9781799870951 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31046.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers.
Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.
Название: Emerald handbook of ict in tourism and hospitality ISBN: 1839826894 ISBN-13(EAN): 9781839826894 Издательство: Emerald Рейтинг: Цена: 31710.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
