Описание: Winner of the 2022 Broadcast Education Association Book Award One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.
Автор: Verderber, Rudolph (university Of Cincinnati) Verderber, Kathleen (northern Kentucky University) Sellnow, Deanna (university Of Central Florida) Название: Comm ISBN: 0357370279 ISBN-13(EAN): 9780357370278 Издательство: Cengage Learning Рейтинг: Цена: 8235.00 р. Наличие на складе: Нет в наличии.
Описание: The Filofax Personal Saffiano organiser in aquamarine combines a sophisticated classic leather-look cover in a bright on trend colour with a simple personal organiser construction and clean lines. The cover is made from PU with a classic cross-grain effect, whilst the interior is a combination of the external PU and colour-matched polyester. The closure is a concealed popper. The Filofax Personal Saffiano organiser in aquamarine comes complete with a selection of refills and a week to view diary. The inside left cover of the organiser features 3 card pockets and 1 larger pocket. The inside right cover has a notepad pocket and a colour matched elastic pen loop. The organiser has a ring mechanism with 6 rings of 23mm to fit paper size 95mm x 171mm.
Описание: Why should we take media seriously? Research tells us that popular culture and media messages play a critical role in the knowledge we have about the world and the people and issues in it. This much-needed book will help students and teachers make sense of today's complex media environment. Each chapter examines a key concept for decoding media messages (such as representation, discourse, and corporatization) and offers detailed examples and activities to guide readers in developing their own analysis. This resource provides both a conceptual foundation for critical media literacy as well as practical guidance for engaging in this approach. Book Features: An accessible introduction to key concepts for developing critical media literacy, including recognizable examples and clear explanations. A focus on guiding students in developing their own skill-set for critical analysis of media messages. Pedagogical supports for those new to teaching and studying critical media literacy. A user-friendly text with "take away" boxes, "three key ideas" for each chapter, "vocabulary check" boxes for practicing key terms, and "look-outs" to help readers spot common media patterns.
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