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Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences, Wiedenhoefer Lars


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Цена: 8384.00р.
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При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Wiedenhoefer Lars
Название:  Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences
ISBN: 9781484272428
Издательство: Springer
Классификация:





ISBN-10: 1484272420
Обложка/Формат: Paperback
Страницы: 137
Вес: 0.22 кг.
Дата издания: 22.08.2021
Язык: English
Издание: 1st ed.
Иллюстрации: 5 illustrations, color; 62 illustrations, black and white; xiii, 137 p. 67 illus., 5 illus. in color.; 5 illustrations, color; 62 illustrations, black
Размер: 23.39 x 15.60 x 0.84 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Strategies for creating effective digital experiences
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание:

Customer experience engineering applied to the engineering department is rare, but needed. Most companies keep support, UX, engineering, product, and CX separate. To address this gap, this book highlights roles and techniques that are proven to accelerate issue detection and prevention by 30% or more.

With the authors vast experience in tech support, he has developed techniques and skills that allow engineers to gain customer insights faster and through new and insightful sources that are within their reach. You will develop a deep understanding of the impact of issues; understand and optimize the speed of the engineering feedback loop (issue resolution time); and develop the ability to calculate the cost of the issues or customer friction to the business (in aggregate and on a case-by-case basis).

Organizations can save significant money and add additional revenue by addressing customer friction proactively in collaboration with product, engineering, and site reliability engineering (SRE) functions and reduce the average time of an issue resolution by 80%.

The cross-functional leadership, mentoring, and engineering techniques youll learn from this proactive stance are very valuable and teachable, and this book will show you the path forward.


What You Will Learn

  • Gain the techniques and tools necessary to validate customer journey success in production
  • Contribute to customer-centric key performance indicators (KPIs) on executive dashboards
  • Create meaningful insights and data points that allowed the feedback loop to be optimized and efficient

Who This Book is For
Professionals participating in the value stream of digital software engineering for the benefit of customer experiences, directly or indirectly. You may be an engineer practicing DevOps or site reliability, or you might be a product owner, UX designer, or researcher. You might be working in support and seeking for new ways to engage with your engineering teams.




Building Digital Experience Platforms

Автор: Shailesh Kumar Shivakumar and Sourabhh Sethii
Название: Building Digital Experience Platforms
ISBN: 1484243021 ISBN-13(EAN): 9781484243022
Издательство: Springer
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Цена: 7685.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Use digital experience platforms (DXP) to improve your development productivity and release timelines. Leverage the pre-integrated feature sets of DXPs in your organization's digital transformation journey to quickly develop a personalized, secure, and robust enterprise platform. In this book the authors examine various features of DXPs and provide rich insights into building each layer in a digital platform.

Proven best practices are presented with examples for designing and building layers. A special focus is provided on security and quality attributes needed for business-critical enterprise applications. The authors cover modern and emerging digital trends such as Blockchain, IoT, containers, chatbots, artificial intelligence, and more.

The book is divided into five parts related to requirements/design, development, security, infrastructure, and case study. The authors employ proven real-world methods, best practices, and security and integration techniques derived from their rich experience. An elaborate digital transformation case study for a banking application is included.

What You'll LearnDevelop a digital experience platform from end to endUnderstand best practices and proven methods for designing overall architecture, user interface and integration components, security, and infrastructureStudy real-world cases, including an elaborate digital transformation building an enterprise platform for a banking applicationKnow the open source tools and technology frameworks that can be used to build DXPsWho This Book Is ForWeb developers, full stack developers, digital enthusiasts, digital project managers, and architects

The Technology Fallacy: How People Are the Real Key to Digital Transformation

Автор: Kane Gerald C., Phillips Anh Nguyen, Copulsky Jona
Название: The Technology Fallacy: How People Are the Real Key to Digital Transformation
ISBN: 0262039680 ISBN-13(EAN): 9780262039680
Издательство: MIT Press
Рейтинг:
Цена: 5070.00 р.
Наличие на складе: Нет в наличии.

Описание: Why an organization`s response to digital disruption should focus on people and processes and not necessarily on technology.

Customer Experience Design Book: Simplest Way to Understand the Fundamentals of Customer Experience in the Digital Age

Автор: Rajat Chawla
Название: Customer Experience Design Book: Simplest Way to Understand the Fundamentals of Customer Experience in the Digital Age
ISBN: 1644294419 ISBN-13(EAN): 9781644294413
Издательство: Неизвестно
Рейтинг:
Цена: 10757.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Customer Relationship Management Strategies In The Digital Era

Автор: Nasir
Название: Customer Relationship Management Strategies In The Digital Era
ISBN: 1466682310 ISBN-13(EAN): 9781466682313
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 29106.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty.Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Creating Customer Loyalty: Using Customer Experience Management to Deliver Lasting Client Loyalty

Автор: Daffy Chris
Название: Creating Customer Loyalty: Using Customer Experience Management to Deliver Lasting Client Loyalty
ISBN: 0749484306 ISBN-13(EAN): 9780749484309
Издательство: Неизвестно
Рейтинг:
Цена: 6838.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.

The Center of Experience: A blueprint for creating the experience-led enterprise

Автор: Greg Kihlstrom
Название: The Center of Experience: A blueprint for creating the experience-led enterprise
ISBN: 1543999042 ISBN-13(EAN): 9781543999044
Издательство: Gazelle Book Services
Рейтинг:
Цена: 8792.00 р.
Наличие на складе: Поставка под заказ.

Описание: Gender bias is well established in children by age 6, so creating a classroom environment where all children can learn without bias requires an understanding of the components of gender bias and the related challenges. This book supports educators by giving them the language to talk about gender equity, and the tools to assess culture curriculum.

Interactive Experience in the Digital Age

Автор: Linda Candy; Sam Ferguson
Название: Interactive Experience in the Digital Age
ISBN: 3319350528 ISBN-13(EAN): 9783319350523
Издательство: Springer
Рейтинг:
Цена: 13275.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The use of interactive technology in the arts has changed the audience from viewer to participant and in doing so is transforming the nature of experience.

Damaged Joy: Fixing Digital Experience

Автор: Lake Taz
Название: Damaged Joy: Fixing Digital Experience
ISBN: 1733865608 ISBN-13(EAN): 9781733865609
Издательство: Неизвестно
Рейтинг:
Цена: 2619.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Digital Transformation? But are you doing what is right for your customers?

Customers want their service with minimal interruption to their daily lives. Despite your strategy, they know your company at the operational level.

And your company is just the worst.

Doing the basics right for digital initiatives becomes more difficult as complexity increases, especially where web technology is involved. Fixes and improvements are par for the course. Yet many companies are still surprised by this reality. The value of plentiful monitoring, continuous improvements, automation and operational effectiveness cannot be overstated, especially in the new world of digital. Your customers care and so should you.

They are watching. They expect excellence. And you may be damaging their joy.

Digital Business Strategies in Blockchain Ecosystems: Transformational Design and Future of Global Business

Автор: Hacioglu Umit
Название: Digital Business Strategies in Blockchain Ecosystems: Transformational Design and Future of Global Business
ISBN: 3030297381 ISBN-13(EAN): 9783030297381
Издательство: Springer
Рейтинг:
Цена: 23757.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Автор: Ryan Damian
Название: Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
ISBN: 1398695017 ISBN-13(EAN): 9781398695016
Издательство: Неизвестно
Рейтинг:
Цена: 15633.00 р.
Наличие на складе: Нет в наличии.

Описание: Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.

Digital Business Strategies in Blockchain Ecosystems

Автор: Umit Hacioglu
Название: Digital Business Strategies in Blockchain Ecosystems
ISBN: 3030297411 ISBN-13(EAN): 9783030297411
Издательство: Springer
Рейтинг:
Цена: 23757.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies.

Interactive Experience in the Digital Age

Автор: Linda Candy; Sam Ferguson
Название: Interactive Experience in the Digital Age
ISBN: 3319045091 ISBN-13(EAN): 9783319045092
Издательство: Springer
Рейтинг:
Цена: 13275.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The use of interactive technology in the arts has changed the audience from viewer to participant and in doing so is transforming the nature of experience.


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