Digital Customer Experience Engineering: Strategies for Creating Effective Digital Experiences, Wiedenhoefer Lars
Автор: Shailesh Kumar Shivakumar and Sourabhh Sethii Название: Building Digital Experience Platforms ISBN: 1484243021 ISBN-13(EAN): 9781484243022 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Use digital experience platforms (DXP) to improve your development productivity and release timelines. Leverage the pre-integrated feature sets of DXPs in your organization's digital transformation journey to quickly develop a personalized, secure, and robust enterprise platform. In this book the authors examine various features of DXPs and provide rich insights into building each layer in a digital platform.
Proven best practices are presented with examples for designing and building layers. A special focus is provided on security and quality attributes needed for business-critical enterprise applications. The authors cover modern and emerging digital trends such as Blockchain, IoT, containers, chatbots, artificial intelligence, and more.
The book is divided into five parts related to requirements/design, development, security, infrastructure, and case study. The authors employ proven real-world methods, best practices, and security and integration techniques derived from their rich experience. An elaborate digital transformation case study for a banking application is included.
What You'll LearnDevelop a digital experience platform from end to endUnderstand best practices and proven methods for designing overall architecture, user interface and integration components, security, and infrastructureStudy real-world cases, including an elaborate digital transformation building an enterprise platform for a banking applicationKnow the open source tools and technology frameworks that can be used to build DXPsWho This Book Is ForWeb developers, full stack developers, digital enthusiasts, digital project managers, and architects
Автор: Nasir Название: Customer Relationship Management Strategies In The Digital Era ISBN: 1466682310 ISBN-13(EAN): 9781466682313 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29106.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty.Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Описание: Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.
Описание: Gender bias is well established in children by age 6, so creating a classroom environment where all children can learn without bias requires an understanding of the components of gender bias and the related challenges. This book supports educators by giving them the language to talk about gender equity, and the tools to assess culture curriculum.
Автор: Linda Candy; Sam Ferguson Название: Interactive Experience in the Digital Age ISBN: 3319350528 ISBN-13(EAN): 9783319350523 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The use of interactive technology in the arts has changed the audience from viewer to participant and in doing so is transforming the nature of experience.
Автор: Lake Taz Название: Damaged Joy: Fixing Digital Experience ISBN: 1733865608 ISBN-13(EAN): 9781733865609 Издательство: Неизвестно Рейтинг: Цена: 2619.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Digital Transformation? But are you doing what is right for your customers?
Customers want their service with minimal interruption to their daily lives. Despite your strategy, they know your company at the operational level.
And your company is just the worst.
Doing the basics right for digital initiatives becomes more difficult as complexity increases, especially where web technology is involved. Fixes and improvements are par for the course. Yet many companies are still surprised by this reality. The value of plentiful monitoring, continuous improvements, automation and operational effectiveness cannot be overstated, especially in the new world of digital. Your customers care and so should you.
They are watching. They expect excellence. And you may be damaging their joy.
Описание: This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies.
Описание: Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.
Автор: Umit Hacioglu Название: Digital Business Strategies in Blockchain Ecosystems ISBN: 3030297411 ISBN-13(EAN): 9783030297411 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies.
Автор: Linda Candy; Sam Ferguson Название: Interactive Experience in the Digital Age ISBN: 3319045091 ISBN-13(EAN): 9783319045092 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The use of interactive technology in the arts has changed the audience from viewer to participant and in doing so is transforming the nature of experience.
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