Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches, Berger
Автор: Yuniya Kawamura Название: Doing Research in Fashion and Dress: An Introduction to Qualitative Methods ISBN: 1350089761 ISBN-13(EAN): 9781350089761 Издательство: Bloomsbury Academic Рейтинг: Цена: 8316.00 р. 11880.00-30% Наличие на складе: Есть (1 шт.) Описание: Whether you’re investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.By contextualizing history, theory and practice Doing Research in Fashion and Dress offers:-A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide for anyone wishing to conduct fashion research in academia or in the business world.-An accessible grounding in contemporary fashion studies literature.
Описание: With extensive visualizations, overviews, examples, exercises, and other learning features, this book begins with how to understand the role of good questions in underpinning good research designs and how social research can be framed as asking and answering questions.
Описание: With extensive visualizations, overviews, examples, exercises, and other learning features, this book begins with how to understand the role of good questions in underpinning good research designs and how social research can be framed as asking and answering questions.
Автор: Punch Keith F Название: Introduction to Social Research ISBN: 1446240932 ISBN-13(EAN): 9781446240939 Издательство: Sage Publications Рейтинг: Цена: 8237.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With new chapters on ethics and internet research, this bestselling text has been updated to continue to provide students with an invaluable and balanced introduction to the research process.
Описание: This book provides methods and applications of latent class analysis, and the following topics are taken up in the focus of discussion: basic latent structure models in a framework of generalized linear models, exploratory latent class analysis, latent class analysis with ordered latent classes, a latent class model approach for analyzing learning structures, the latent Markov analysis for longitudinal data, and path analysis with latent class models. The maximum likelihood estimation procedures for latent class models are constructed via the expectation–maximization (EM) algorithm, and along with it, latent profile and latent trait models are also treated. Entropy-based discussions for latent class models are given as advanced approaches, for example, comparison of latent classes in a latent class cluster model, assessing latent class models, path analysis, and so on. In observing human behaviors and responses to various stimuli and test items, it is valid to assume they are dominated by certain factors. This book plays a significant role in introducing latent structure analysis to not only young researchers and students studying behavioral sciences, but also to those investigating other fields of scientific research.
Автор: Esteban-Bravo Mercedes, Vidal-Sanz Jose M. Название: Marketing Research Methods: Quantitative and Qualitative Approaches ISBN: 1108834981 ISBN-13(EAN): 9781108834988 Издательство: Cambridge University Press Рейтинг: Цена: 34784.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
Автор: Christensen, Larry B. Название: Educational research ISBN: 1506386598 ISBN-13(EAN): 9781506386591 Издательство: Sage Publications Рейтинг: Цена: 17266.00 р. Наличие на складе: Поставка под заказ.
Описание: Assuming no prior knowledge, Educational Research offers a comprehensive, easily digestible introductory research methods textbook for undergraduate and graduate students. Readers will develop an understanding of the multiple research methods and strategies used in education and related fields; how to read and critically evaluate published research; and the ability to write a proposal, construct a questionnaire, and conduct an empirical research study on their own. Students rave about the clarity of this best seller and its usefulness for their studies, enabling them to become critical consumers and users of research. Key Features Attention-grabbing, current event chapter opening vignettes and examples throughout the book engage student interest. While many texts only offer one method, this book gives a balanced coverage of quantitative, qualitative, and mixed methods research as well as their strengths and appropriateness, showing each has merit when employed properly. A conversational and accessible writing style makes the book fun and easy to read. Review question checkpoints are strategically placed to bolster student comprehension of key topics. Separate practical chapters are included on, “How to Construct a Questionnaire”, “How to Write a Research Proposal,” and "How to Write an APA Style Report."
Автор: Klaus Bruhn Jensen Название: A Handbook of Media and Communication Research ISBN: 1138492922 ISBN-13(EAN): 9781138492929 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues.
Описание: A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students.
Автор: Bergin, Tiffany Название: Introduction to data analysis ISBN: 144629515X ISBN-13(EAN): 9781446295151 Издательство: Sage Publications Рейтинг: Цена: 8966.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering the general process of data analysis to finding, collecting, organizing, and presenting data, this book offers a complete introduction to the fundamentals of data analysis.
Автор: Bergin, Tiffany Название: Introduction to data analysis ISBN: 1446295141 ISBN-13(EAN): 9781446295144 Издательство: Sage Publications Рейтинг: Цена: 20434.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering the general process of data analysis to finding, collecting, organizing, and presenting data, this book offers a complete introduction to the fundamentals of data analysis.
Автор: Pat Hudson, Mina Ishizu Название: History by Numbers: An Introduction to Quantitative Approaches ISBN: 1849665370 ISBN-13(EAN): 9781849665377 Издательство: Bloomsbury Academic Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: History by Numbers stands alone as the only textbook on quantitative methods suitable for students of history encountering the field for the first time. It is an exceptional book - even the numerically challenged will find inspiration.
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