Описание: Supports Member States in developing arrangements for communicating with the public and media and coordinating official information in the response to a nuclear or radiological emergency. These arrangements facilitate the successful implementation of protective actions and the delivery of consistent messages.
Автор: Meyer-Emerick Название: Using Social Marketing for Public Emergency Preparedness ISBN: 0765645785 ISBN-13(EAN): 9780765645784 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.
This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.
Автор: Meyer-Emerick Название: Using Social Marketing for Public Emergency Preparedness ISBN: 0765645777 ISBN-13(EAN): 9780765645777 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies.
This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.
Автор: M.A. Hooshyar; Irwin Reichstein; F. Bary Malik Название: Nuclear Fission and Cluster Radioactivity ISBN: 3642062342 ISBN-13(EAN): 9783642062346 Издательство: Springer Рейтинг: Цена: 8487.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is the first application to nuclear physics from energy-density functional method, for which Professor Walter Kohn received the Nobel Prize in Chemistry. The book presents a comprehensive extension of the Bohr-Wheeler theory with the present knowledge of nuclear density distribution function.
Автор: Olaf M. Johannessen; Vladimir A. Volkov; Lasse H. Название: Radioactivity and Pollution in the Nordic Seas and Arctic ISBN: 3642262732 ISBN-13(EAN): 9783642262739 Издательство: Springer Рейтинг: Цена: 26120.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book describes a new tool called the Generic Model System for simulations and assessment of potential radioactive spreading in the Arctic regions.
