Selling It: The Science of Selling, Buying, and Deal-Making, Mukhopadhyay Sandip, Pingali Srinivas, Satyam Amitabh
Автор: Mukhopadhyay Sandip, Pingali Srinivas, Satyam Amitabh Название: Selling It: The Science of Selling, Buying, and Deal-Making ISBN: 0367694999 ISBN-13(EAN): 9780367694999 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a systematic analysis of the processes, techniques and methods involved in IT sales and marketing. It highlights the nuances of selling, marketing and developing IT solutions that create value for customers.
Автор: Berg Barry Название: The Art of Buying and Selling at Flea Markets ISBN: 0786753854 ISBN-13(EAN): 9780786753857 Издательство: Неизвестно Рейтинг: Цена: 1786.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Flynn Название: Global Supply Chain Quality Management ISBN: 1439815542 ISBN-13(EAN): 9781439815540 Издательство: Taylor&Francis Рейтинг: Цена: 12248.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
While there is substantial research surrounding manufacturing and design-related product hazards, little has been written about supply chain product hazards and how they impact supply chain quality management. Filling this need, Global Supply Chain Quality Management: Product Recalls and Their Impact draws together key insights and research findings from a global research project on product safety and recalls.
The book presents detailed case studies of six extended global supply chains within three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend into China and provide the perspectives of both U.S. and Chinese executives. It includes coverage of several highly publicized product recalls, including Ford Pinto, Extra Strength Tylenol, melamine-tainted milk, Mattel, and Toyota.
Presenting detailed examples of both poor and best practices, the text supplies firsthand accounts from key players in well-known product recalls. It outlines an event study methodology that can help readers determine the true financial impact of a product recall announcement. It also describes how to conduct controlled experiments to determine the effect of various recall strategies on consumers.
The book describes how alternative product recall strategies can influence consumers' perception of your organization's corporate social legitimacy as well as their future purchasing behaviors. Although the text focuses on product quality within the supply chain, it also sheds light on other sources of product hazards--sharing a wide-ranging perspectives and current methodologies.
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Автор: Marten James, Janney Caroline E. Название: Buying and Selling Civil War Memory in Gilded Age America ISBN: 0820359661 ISBN-13(EAN): 9780820359663 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What can consumerism and material culture teach us about how ordinary Americans remembered their Civil War?
Buying and Selling Civil War Memory explores ways in which Americans remembered the war in their everyday lives. There was an entire industry of Civil War memory that emerged in the Gilded Age. Civil War generals appeared in advertising; uniforms continued to be manufactured and sold long after the war ended; and in many other ways the iconography of the war was used to market products. What, then, can this tell us about the way Americans remembered their war in the most quotidian ways? The editors, James Marten and Caroline E. Janney, have assembled a collection of essays that provide a new framework for examining the intersections of material culture, consumerism, and contested memory.
Each essay offers a case study of a product, experience, or idea related to how the Civil War was remembered and memorialized. Taken together, these essays trace the ways the buying and selling of the Civil War shaped Americans’ thinking about the conflict, making an important contribution to scholarship on Civil War memory and extending our understanding of subjects as varied as print culture, visual culture, popular culture, finance, the history of education, the history of the book, and the history of capitalism in this period. This highly teachable volume advances the subfield of memory studies and brings it into conversation with the literature on material culture—an exciting intellectual fusion.
The volume’s contributors include Amanda Brickell Bellows, Crompton B. Burton, Kevin R. Caprice, Shae Cox, Barbara A. Gannon, Edward John Harcourt, Anna Gibson Holloway, Jonathan S. Jones, Margaret Fairgrieve Milanick, John Neff, Paul Ringel, Natalie Sweet, David K. Thompson, and Jonathan W. White.
Автор: Marten James, Janney Caroline E. Название: Buying and Selling Civil War Memory in Gilded Age America ISBN: 0820359653 ISBN-13(EAN): 9780820359656 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 8473.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What can consumerism and material culture teach us about how ordinary Americans remembered their Civil War? This book explores ways in which Americans remembered the war in their everyday lives. Each essay offers a case study of a product, experience, or idea related to how the Civil War was remembered and memorialized.
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Описание: Sales has long been considered a pure numbers game. The harder you work, make phone calls, and push for the sale, the more successful you will be. These ideas and concepts no longer apply in today`s world. This book gives sales professionals, business owners & entrepreneurs a new paradigm for success and peace in today`s rapidly evolving world.
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