Описание: Reveals the "membership" business models of Netflix, Weight Watchers, and other industry giants - and how you can use them to lead your company to the top of the food chain. This book shows you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
Название: The Evolution of Integrated Marketing Communications ISBN: 113800894X ISBN-13(EAN): 9781138008946 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world. This book was published as a special issue of the Journal of Marketing Communications.
Автор: Larry Dwyer; Renata Tomljenovi?; Sanda ?orak Название: Evolution of Destination Planning and Strategy ISBN: 3319422456 ISBN-13(EAN): 9783319422459 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.
The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
Автор: Gill Название: Corporate Vision and Rapid Technological Change ISBN: 0415091357 ISBN-13(EAN): 9780415091350 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the role of strategic visions of future technological development in the evolution of market structure.
Автор: Susan A Shaw; Neil Hoodd Название: Marketing in Evolution ISBN: 0333662644 ISBN-13(EAN): 9780333662649 Издательство: Springer Рейтинг: Цена: 24456.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text honours the contributions of Professor Michael J. Baker to marketing thought and practice as Professor of Marketing at the University of Strathclyde. It contains a series of essays by colleagues of Baker. Contributions examine the nature of modern marketing.
Автор: Susan A Shaw; Neil Hoodd Название: Marketing in Evolution ISBN: 1349140910 ISBN-13(EAN): 9781349140916 Издательство: Springer Рейтинг: Цена: 23058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University`s Department of Marketing, which he founded.
Автор: Neil Hood; Julian Birkinshaw Название: Multinational Corporate Evolution and Subsidiary Development ISBN: 1349264695 ISBN-13(EAN): 9781349264698 Издательство: Springer Рейтинг: Цена: 23058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development.
Автор: Sheth Название: Marketing Theory - Evolution & Evaluation ISBN: 0471635278 ISBN-13(EAN): 9780471635277 Издательство: Wiley Рейтинг: Цена: 28504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This thought--provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria.
Автор: Taplin Ian Malcolm Название: Evolution of Luxury ISBN: 0367351226 ISBN-13(EAN): 9780367351229 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice in past societies to being viewed in more virtuous terms.
Автор: Rajagopal Название: Transgenerational Marketing ISBN: 3030339254 ISBN-13(EAN): 9783030339258 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
Автор: Srinivas K. Reddy, Yee Heng Tan Название: Crowdfunding Platforms: Ecosystem and Evolution ISBN: 1680836986 ISBN-13(EAN): 9781680836981 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11088.00 р. Наличие на складе: Нет в наличии.
Описание: Crowdfunding has become an important aspect of society today. It has been said to have supplanted traditional financial institutions and has given new life to ventures. The intent of this monograph is to allow you to understand crowdfunding in its current context, how it is affecting society, how it functions, and factors that can impact successful interactions between the crowdfunding project creator and the people who fund these projects.
Section 1 details how crowdfunding first came about and how it has evolved over time, including the key participants of crowdfunding and how crowdfunding as a concept has grown and changed since its inception. Section 2 discusses an important question that the crowdfunding industry has been asking: whether crowdfunding is disruptive to traditional financial institutions or whether it transforms the entire financial intermediary field. As crowdfunding is a broad term used to describe multiple models of crowdfunding, section 3 presents the four common models of crowdfunding: donation, reward, equity, and loans.
There are three main players in the crowdfunding process: the project creator, the backer, and the platform. Factors that can affect crowdfunding can be categorized under three main classes: (1) factors that are specific to the crowdfunding users, namely the project creators and backers; (2) factors found within the crowdfunding campaign page itself; and (3) factors built into the platform design and policies. Sections 4, 5, and 6 explore how some of these factors have an impact on crowdfunding outcomes. Finally, the monograph ends with a discussion of how crowdfunding may be progressing, with a few nascent models entering the crowdfunding sphere as well as how the impact of new technology can affect crowdfunding. Since crowdfunding has become mainstream, there have been multiple cases of fraud and other ethical issues that have arisen as well. We wrap up by delivering views on multiple issues on ethics, responsibility and decision agency in crowdfunding.
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