Brand Wars: Combat Strategies for Indian Brands, Gupte Rajiv, Limaye Anand
Автор: Mosca Fabrizio, Casalegno Cecilia, Gallo Rosalia Название: Developing Successful Global Strategies for Marketing Luxury Brands ISBN: 1799858820 ISBN-13(EAN): 9781799858829 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 35897.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market.
Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
Автор: Wilson Ozuem, Yllka Azemi Название: Digital Marketing Strategies for Fashion and Luxury Brands ISBN: 1522526978 ISBN-13(EAN): 9781522526971 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30631.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
Автор: Mosca Fabrizio, Casalegno Cecilia, Gallo Rosalia Название: Developing Successful Global Strategies for Marketing Luxury Brands ISBN: 1799868575 ISBN-13(EAN): 9781799868576 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27166.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market.
Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.
This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Описание: If you are looking to provide these for your business but do not know where to start, this book is for you! Social Media Marketing 2020: How to Crush it With Instagram Marketing will show step-by-step how to get your business set up for Instagram marketing and use it to explode your business.
Описание: Learn The Art of Making Tons of Money From Home With These Simple Yet Proven and Updated Online Marketing Strategies
Do you want to achieve complete financial freedom so that you are not affected by inflation?
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This new 3-in-1 complete guide will teach you everything about online marketing so you can finally start your e-commerce business and reach ultimate financial freedom
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With that in mind, Jim Work and George Brand, the pioneers in their field, came up with E-commerce Business Model 2020. This 3-in-1 guide contains complete and updated information about various online marketing strategies to kickstart your dropshipping, Amazon FBA, or Shopify business so that you can easily safeguard your future.
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Описание: ✓Are you looking for an online business that you can start today?✓Do you feel like no matter how hard you try - you never seem to make money online? If so, read on... and learn how to make $10,000+ each month on autopilot
Building an online marketing business might be the smartest thing you can do in your entire life, aside, of course, from buying this book.
Online marketing is a skill that has proven to be one of the most valuable assets that a person can possess in the modern world. With so many businesses heading online to get their products and services in front of their clients, there is an endless supply of job opportunities available to anyone who possesses this unique skillset.
Beyond that: there are endless job opportunities that you can create for yourself.
By becoming your own boss with online marketing business, you take the most valuable skill of the 21st century and turn it into a profitable business that you can run right from the comforts of your own home. Or your beach cabana in Bali. Or wherever you choose to work from that day.
Running an online marketing business might seem intimidating, especially if you have never run a business before. However, it doesn't have to be. In fact, running an online business can be made as simple as possible by following the right steps that lead you to the success that you desire.
If you are ready to get your own business online and start earning a profit, look no further. "Online Marketing Strategies 2020: The Guide for Beginners to Exploit Digital Business, Work from Home and Create Passive Income with Affiliate Programs, Dropshipping, FBA, Social Media and Blogging"will tell you everything that you need to know.
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The biggest secret of all is that the foundation of the economy has moved, and its new home is the internet marketing. Scroll up, click on "Buy Now with 1-Click", and Get Your Copy now
If you want to dominate Social Media in 2019 and beyond then keep reading...
Автор: Oswald Laura R. Название: Marketing Semiotics: Signs, Strategies, and Brand Value ISBN: 0199566496 ISBN-13(EAN): 9780199566495 Издательство: Oxford Academ Рейтинг: Цена: 33853.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
