Social Media and Mobile Marketing Strategy, Priluck Randi
Автор: Freedman Sir Lawrence, Freedman Lawrence Название: Strategy: A History ISBN: 0190229233 ISBN-13(EAN): 9780190229238 Издательство: Oxford Academ Рейтинг: Цена: 3325.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One of the world`s leading authorities on war and international politics synthesizes the vast history of strategy`s evolution in this consistently engaging and surprising account of how it came to pervade every aspect of life.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
SOCIAL MEDIA MARKETING STRATEGY is a fantastic book for the beginner or advanced internet marketer. It's a bundled resource for small business & startups, brands & bloggers, entrepreneurs & self-employed people. Whether you're trying to promote your blog or get sales leads from online traffic, this is the marketing book that will help you do it. Check it out. I just know you will be impressed.
There are 95+ scoops of Insider's advice from leading marketers and top advertising executives, giving you their best TIPS for SUCCESS in marketing and promotion, CLEAR STRATEGY and CONTENT SPECS. YOU will LEARN: What MISTAKES to avoid with your social media marketing strategy - the do's and don'ts How to boost INTERACTION based on research data and psychological behavior How to optimize social media POSTS to amplify organic reach How different social networks compare and which one is best for you How to optimize social and search factors to rank higher in SEARCH RESULTS How to boost TRAFFIC to your website & convert LEADS to customers How to optimize your WEBSITE and BLOG for the best user experience What content types works best and how to CRAFT visual CONTENT (for free & on a shoe string) How to distribute and PROMOTE your content - with inbound and outbound marketing practices *****
SOCIAL MEDIA MARKETING STRATEGY is the BEST all-in-one HOW-TO Guide on: Marketing Strategy - Social Media - Content Marketing - Inbound Marketing - Networks & SEO - Social Selling
AND it's a handy digest to help you with: Traffic & Links - Followers & Communication - Conversion Marketing - Organic Reach - Analytics - Advertising
FOR the TOP social media NETWORKS: Facebook - Google+ - Instagram - LinkedIn -...- Pinterest - Twitter - YouTube
***** BONUS OFFER - Free enhanced version with graphics from the author Buy the book because it's a wise investment.
Are you tired of feeling alone on your 'business owner island' and like the best kept secret? Are aggravating algorithms, the overwhelm of options, and the rapid amounts of methods making you feel extremely frustrated and out of your league in uncharted waters?
Southern, Jesus-lovin' and sweet tea drinkin' author Heather Heuman provides the exclusive S.O.C.I.A.L. framework to help you know exactly how you can leverage social media marketing to get the visibility you crave, the growth you need and the results that allow you to create the life and income you want.
Whether you are the business owner of a local restaurant, the leader of a non-profit or church, a Marketing Director, or a business owner offering products and services online, The Golden Rules of Social Media Marketing will transform the way you use social media for your brand, communicate to your audience, and the unique value you bring to your customers.
Instagram, Facebook, YouTube, Twitter, Pinterest and LinkedIn
Are you ready to take your Social Media Accounts to the next level for you business or Personal Brand?
Not sure how to turn you social media audience into customers?
Are you ready to build an insanely loyal following that you will keep forever?
If so, keep reading...
Networking online is key when it comes to building an online business. And what's a better place to market and advertise when people are spending over 2 hours PLUS on Social Media
Your business, brand, product or service has the ability to reach millions just by following the simple steps in this book.
Here Is What You'll learn About...
3 reasons why you MUST go worldwide
1 2019 secret strategy that NO ONE knows about
Why an Increased Following equals Increased Sales
The Number 1 reason Most people fail when it comes to build a social Media following
4 ways to increase your relationship and loyalty with your audience
11 ways to create a product/business launch
How to do your customer research and find exactly where your audience is on Each Social Media Channel
7 hacks towards using your competition for your benefit
5 step formula to get started
1 non-social media Type of marketing that everyone has forgotten about that you can take insane advantage of
How to skyrocket your audience specific to each social media Platform
Tools and softwares to make your job easier when marketing on social media
10 mistakes people make when marketing on Social Media
Types of Paid advertising on each social Media Platform
Costs of each paid advertisement
5 mistakes people make when advertising on Social Media
Why social media competition is your best friend
Whether you have used social media before without seeing the results you wanted or whether you've never used social media for business it doesn't matter, as this book guides you into believing anything is possible just by reaching and providing value to the right audience for you.
Social media and Online business is the new world. Don't fall behind and take advantage of how easy it actually is to grow your social media presence for what ever it may be in your business
The best time to plant and organise your social media accounts properly was 5 years ago, the second best time is NOW
Want to turn your Instagram followers into dollars? Are you looking to build your business on Instagram and need the best strategy to get started? Wait, I can make money with Instagram? Yes, indeed you can...keep on reading, and I'll tell you more.
Instagram Influencer Secrets is not going to tell you to purchase a following, or to use silly scam accounts to gain bot followers. Why? Because none of those will actually make you a real influencer, especially one who is going to be making money. An influencer is a title you need to achieve. You need to earn that title, because that's when you know your audience believes in you, and whatever you have to say, they will listen.
Okay, Instagram marketing. Got it. But where the hell do I even start?
What hashtags do I use? What photos should I be sharing? Should I go follow everyone to get started? What time do I post? Do I respond to all comments? Why do some people have emails and addresses and I can't do that?
If you're asking yourself all these answers, good, your taking steps in the right direction. This isn't another crypto-currency bandwagon you are joining. It's time you join this community of businesses who have chosen to go above and beyond traditional marketing techniques to capture a whole new audience.
There is a goldmine of opportunity sitting in front of you, and I'm going to show you how to mine it.
In this book, you'll learn:
How to create the optimal Instagram handle and username.
The number one MOST important thing you need before you start your Instagram journey...and it's not your profile photo
How to leverage the features of an Instagram Business account to gain more followers.
The secrets of the perfect customer profile and where to find them.
How to target customers who want to purchase, and WILL purchase.
The secret behind the Instagram Algorithm and how you can take advantage of it for your business.
Why you should not just post as often as possible on Instagram.
The 5 marketing campaigns you need to run on Instagram that will ALWAYS convert.
How to capture an audience you don't have...then convert them into customers.
Videos or Instagram Stories? Which one converts better?
How to take your followers beyond Instagram and purchasing on your website.
The best automation tools to use, so you don't have to work anymore
And many other tips and tricks
So what are you waiting for? Scroll up and buy now
Are you tired of feeling alone on your 'business owner island' and like the best kept secret? Are aggravating algorithms, the overwhelm of options, and the rapid amounts of methods making you feel extremely frustrated and out of your league in uncharted waters?
Southern, Jesus-lovin' and sweet tea drinkin' author Heather Heuman provides the exclusive S.O.C.I.A.L. framework to help you know exactly how you can leverage social media marketing to get the visibility you crave, the growth you need and the results that allow you to create the life and income you want.
Whether you are the business owner of a local restaurant, the leader of a non-profit or church, a Marketing Director, or a business owner offering products and services online, The Golden Rules of Social Media Marketing will transform the way you use social media for your brand, communicate to your audience, and the unique value you bring to your customers.
Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.
Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
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