The Oxford Handbook of Management Ideas, Sturdy Andrew
Автор: Jerome A. Katz, Andrew C. Corbett Название: Seminal Ideas for the Next Twenty-Five Years of Advances ISBN: 178973262X ISBN-13(EAN): 9781789732627 Издательство: Emerald Рейтинг: Цена: 15244.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Seminal Ideas for the Next Twenty-Five Years of Advances is the second of two volumes exploring and celebrating some of the most long-lasting and influential contributions to Advances in Entrepreneurship, Firm Emergence and Growth.
Описание: Passive Income Ideas 35 Best, Proven Business Ideas for Building Financial Freedom in the New Economy is a book that endeavors to inspire and motivate your goal in becoming your own boss and providing a second stream of income for yourself which can in the long run, replace your full-time job.
Автор: Morgan Kenneth Название: Short History of Transatlantic Slavery ISBN: 1780763875 ISBN-13(EAN): 9781780763873 Издательство: Bloomsbury Academic Рейтинг: Цена: 2968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From 1501, when the first slaves arrived in Hispaniola, until the nineteenth century, some twelve million people were abducted from west Africa and shipped across thousands of miles of ocean - the infamous Middle Passage - to work in the colonies of the New World. Perhaps two million Africans died at sea. Why was slavery so widely condoned, during most of this period, by leading lawyers, religious leaders, politicians and philosophers? How was it that the educated classes of the western world were prepared for so long to accept and promote an institution that would, at later ages, be condemned as barbaric? Exploring these and other questions - and the slave experience on the sugar, rice, coffee and cotton plantations - Kenneth Morgan discusses the rise of a distinctively Creole culture; slave revolts, including the successful revolution in Haiti (1791-1804); and the rise of abolitionism, when the ideas of Montesquieu, Wilberforce, Quakers and others led to the slave trade's systemic demise. At a time when the menace of human trafficking is of increasing concern worldwide, this timely book reflects on the deeper motivations of slavery as both ideology and merchant institution.
Описание: He argues that performativity is the flip side of quality on a coin called identity, and in postmodernism, that is, in the age of Industry 4.0 and beyond, companies should be aiming for performativity and achieve quality as one of its many consequences.
Описание: This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not guru opinions. After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
Close the knowledge gap between strategy and experimentation/validation
Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
