Engaging Employees Through Strategic Communication: Skills, Strategies, and Tactics, Dollins Mark, Stemmle Jon
Автор: Dollins, Mark Stemmle, Jon Название: Engaging employees through strategic communication ISBN: 0367903903 ISBN-13(EAN): 9780367903909 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. It is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners.
Описание: More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order. This is a guide to the communication dynamics of writing, presentation delivery, and meeting interaction. It teaches you how to use "scripting" to plan for communication events.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Поставка под заказ.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Описание: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
Описание: This book examines climate skepticism and proposes strategies for engaging climate skeptics. This book argues that it is essential to recognize there are different types of skeptics so that we can better tailor our communication strategies to engage with them on issues of the environment and climate change.
Автор: Eric Friginal, Elizabeth Mathews, Jennifer Roberts Название: English in Global Aviation: Context, Research, and Pedagogy ISBN: 1350059315 ISBN-13(EAN): 9781350059313 Издательство: Bloomsbury Academic Рейтинг: Цена: 4592.00 р. Наличие на складе: Нет в наличии.
Описание:
Taking readers step-by-step through the major issues surrounding the use of English in the global aviation industry, this book provides a clear introduction to turning research into practice in the field of English for Specific Purposes (ESP), specifically Aviation English, and a valuable case study of applied linguistics in action. With both cutting-edge research and evidence-based practice, the critical role of English in aviation is explored across a variety of contexts, including the national and global policies impacting training and language assessment for pilots, air-traffic controllers, ground staff, and students.
English in Global Aviation teaches readers how to apply linguistic research to real world, practical settings. The book uses a range of corpus-based findings and related research to provide an effective analysis of the language needs of the aviation industry and an extended look at linguistic principles in action. Readers are presented with case studies, transcriptions, radiotelephony, and a clear breakdown of the common vocabulary and phrasal patterns of aviation discourse. Students and teachers of both linguistics and aviation will discover the requirements and challenges of successful intercultural communication in this industry, as well as insights into how to teach, develop, and assess aviation English language courses.
Understanding how culture affects the ways we communicate--how we tell jokes, greet, ask questions, hedge, apologize, compliment, and so much more.
We can learn to speak other languages, but do we truly understand what we are saying? How much detail should we offer when someone asks how we are? How close should we stand to our conversational partners? Is an invitation genuine or just pro forma? So much of communication depends on culture and context. In Getting Through, Roger Kreuz and Richard Roberts offer a guide to understanding and being understood in different cultures. Drawing on research from psychology, linguistics, sociology, and other fields, as well as personal experience, anecdotes, and popular culture, Kreuz and Roberts describe cross-cultural communication in terms of pragmatics--exploring how language is used and not just what words mean.
Sometimes this is easy to figure out. If someone hisses "I'm fine " though clenched teeth, we can assume that she's not really fine. But sometimes the context, cultural or otherwise, is more nuanced. For example, a visitor from another country might be taken aback when an American offers a complaint ("Cold out today ") as a greeting. And should you apologize the same way in Tokyo as you would in Toledo? Kreuz and Roberts help us navigate such subtleties. It's a fascinating way to think about human interaction, but it's not purely academic: The more we understand one another, the better we can communicate, and the better we can communicate, the more we can avoid conflict.
Описание: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.
Описание: Provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management
A comprehensive guide to essential theories and practices of change creation and implementation
Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations.
Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension.
Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change
Explores key elements of change, appropriate communication strategies, and outcome evaluation methods
Presents adaptive and programmatic strategic implementation models
Provides studies of real-world companies and actual research on organizational change
Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change
Demonstrates how Individuals, groups, and entire organizations can create change and influence implementation.
Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.
Описание: Uncloistered by the web, science is finding its way into previously unimagined audiences. Whether collecting data in one's backyard to help wildlife experts manage wolf populations or even funding research out of one's own pocket, nonexperts can engage science at an unprecedented scale. As science communication has moved online, a range of important new genres have emerged that put professionals and the public into conversation with each other. In Science Communication Online: Engaging Experts and Publics on the Internet, Ashley Rose Mehlenbacher takes up these "trans-scientific" genres to explore how scientists are adapting their communications, how publics are increasingly involved in science, and how boundaries between experts and nonexperts continue to shift. Bringing together genre studies and the rhetoric of science, Mehlenbacher examines a range of new forms of science communication that challenge traditional presumptions about experts and nonexperts-including Twitter and Reddit AMAs, crowdfunding proposals such as Kickstarter and Experiment.com, civic-minded databases such as Safecast, and the PLOS blogging network. Science Communication Online illustrates the unique features of these genres and connects them to their rhetorical functions and the larger context leading to their emergence and evolution-from the democratization of science, challenges to expertise and expert status, and new political economies. Science Communication Online captures the important moment we find ourselves in now-one not defined by science and society but science in society.
Der Band dokumentiert eine Reihe von Beitr?gen der XX. Internationalen wissenschaftlichen Konferenz Bildungsreform und Lehrerausbildung, die vom Ministerium f?r Bildung und Wissenschaft der Republik Litauen, der Litauischen Universit?t f?r Bildungswissenschaften in Vilnius (LEU) und der P?dagogischen Hochschule Heidelberg – University of Education gemeinsam veranstaltet wurde. Das Hauptthema der Konferenz waren Bildungs- und Qualit?tsstandards der Hochschul- und Schulbildung. Dieses Qualit?tsmanagement setzt den Erwerb interaktiver Kompetenzen im Bildungs-, Erziehungs- und Sozialisationsbereich voraus, gewisserma?en als innere Kr?fte f?r Basiskompetenzen, die die Bef?higung zu Identit?t erm?glichen im Hinblick auf die Herausforderungen der Gesellschaft des kommenden Jahrzehnts.
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