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Strategic advertising mechanisms, Gomez, Jorge David Fernandez


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Цена: 4422.00р.
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Наличие: Отсутствует. Возможна поставка под заказ.

При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Gomez, Jorge David Fernandez
Название:  Strategic advertising mechanisms
ISBN: 9781789384307
Издательство: Intellect books
Классификация:



ISBN-10: 1789384303
Обложка/Формат: Paperback
Страницы: 176
Вес: 0.34 кг.
Дата издания: 10.12.2021
Язык: English
Издание: New ed
Иллюстрации: 2 diagrams
Размер: 24.64 x 16.51 x 2.03 cm
Читательская аудитория: Professional & vocational
Подзаголовок: From copy strategy to iconic brands
Рейтинг:
Поставляется из: Англии
Описание: Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.


The Modern Spain Sourcebook: A Cultural History from 1600 to the Present

Автор: Morcillo Aurora G., Gomez Maria Asuncion, Cruz-Fernandez Paula de la
Название: The Modern Spain Sourcebook: A Cultural History from 1600 to the Present
ISBN: 1474268978 ISBN-13(EAN): 9781474268974
Издательство: Bloomsbury Academic
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Цена: 14256.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Incorporating a wide range of visual and translated written sources, The Modern Spain Sourcebook documents Spain's history from the Enlightenment to the present.

The book is thematically arranged and includes six key primary sources on ten significant areas of Spanish history, including the arts, work, education, religion, politics, sexuality and empire. As well as the book's overarching introduction, there are theme-specific introductions and vital historical context sections provided for the sources that are presented. There are also useful suggested analytical questions and helpful web link lists included throughout.

The Modern Spain Sourcebook covers political and economic history, but moves beyond this to provide a more complete picture of Spanish history through the sources selected with gender history, social history and cultural history coming to the fore. This is a crucial text containing a vital trove of primary material for all students of Spain and its history.

Satellite Broadcast Systems Engineering

Автор: Jorge Matos Gomez
Название: Satellite Broadcast Systems Engineering
ISBN: 1580533132 ISBN-13(EAN): 9781580533133
Издательство: Artech House
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Цена: 15893.00 р.
Наличие на складе: Нет в наличии.

Описание: Focusing on the analysis and design of satellite broadcast systems, this practical book gives you an integral understanding of the essential engineering aspects of these systems, and provides insight into the calculations of modern digital broadcasting by satellite. The book helps you master the basic technological principles of satellite broadcast systems, giving you the knowledge you need to efficiently design systems for top performance.


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