The Handbook of Ethical Purchasing: Principles and Practice, Harrison Rob

Автор: McLennan Norman
Название: Collaborative Principles for Better Business Practice: Value Creation Up, Down and Across Supply Chains
ISBN: 0749480491 ISBN-13(EAN): 9780749480493
Издательство: Неизвестно
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Цена: 12116.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Adopt new supply chain practices and ways of thinking with this thoroughly researched cross-industry manual for collaboration.

Автор: Weinstein, Art
Название: Handbook of Niche Marketing : Principles and Practice
ISBN: 078902330X ISBN-13(EAN): 9780789023308
Издательство: Taylor&Francis
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Цена: 9798.00 р.
Наличие на складе: Нет в наличии.

Описание:

Get closer to tailor made marketing!

Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave.

The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts.

The Handbook of Niche Marketing explores niche marketing's:

• concepts and theories
  
• principles
  
• empirical research
  
• customer satisfaction issues
  
• strategies
  
• applications
  
• different types of niche markets

The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

Автор: Harrison, Rob
Название: Handbook of ethical purchasing
ISBN: 1032059958 ISBN-13(EAN): 9781032059952
Издательство: Taylor&Francis
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Цена: 4898.00 р.
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Описание: The Ethical Purchasing Handbook provides an introduction to the key principles, language and techniques that companies, campaigners and regulators are beginning to use to help drive the transition to more ethical economies.

Автор: Philip Kitchen
Название: Public Relations Principles and Practice
ISBN: 1861520913 ISBN-13(EAN): 9781861520913
Издательство: Cengage Learning
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Цена: 11720.00 р.
Наличие на складе: Нет в наличии.

Описание: This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists.

Автор: Henderson John
Название: Retail and Digital Banking: Principles and Practice
ISBN: 0749482710 ISBN-13(EAN): 9780749482718
Издательство: Неизвестно
Рейтинг:
Цена: 12116.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Support your work-based learning and professional development with this Chartered Banker Institute endorsed companion to the Institute`s professional qualifications