Political advertising in the united states, Franklin Fowler, Erika Franz, Michael M. Ridout, Travis N.
Старое издание
Название: Evaluation in Advertising Reception ISBN: 1349468363 ISBN-13(EAN): 9781349468362 Издательство: Springer Рейтинг: Цена: 4890.00 р. 6986.00-30% Наличие на складе: Есть (2 шт.) Описание: Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
The Comic Offense from Vaudeville to Contemporary Comedy examines how contemporary writer/performers are influenced by the comedic vaudevillians of the early 20th century. By tracing the history and legacy of the vaudeville era and performance acts, like the Marx Brothers and The Three Keatons, and moving through the silent and early sound films of the early 1930s, the author looks at how comic writer/performers continue to sell a brand of themselves as a form of social commentary in order to confront and dispel stereotypes of race, class, and gender.
The first study to explore contemporary popular comic culture and its influence on American society from this unique perspective, Rick DesRochers analyzes stand-up and improvisational comedy writing/performing in the work of Larry David, Tina Fey, Stephen Colbert, and Dave Chappelle. He grounds these choices by examining their evolution as they developed signature characters and sketches for their respective shows Curb Your Enthusiasm, 30 Rock, The Colbert Report, and Chappelle's Show.
Автор: Loberg, Molly (california Polytechnic State Univer Название: Struggle for the streets of berlin ISBN: 1108405541 ISBN-13(EAN): 9781108405546 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Molly Loberg reconstructs the vibrant, volatile, and lost topography of interwar Berlin. She charts the contests for Berlin`s streets during the Weimar Republic and Third Reich and their transformation into a means of communication, lens of perception, and stage of action for both commercial and political life.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Нет в наличии.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.
Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image? Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.
Описание: Presidential Image has become an integral part of the campaign, presidency and legacy of Modern American presidents. Across the 20th century to the age of Trump, presidential image has dominated media coverage and public consciousness, winning elections, gaining support for their leadership in office and shaping their reputation in history.Is the creation of the presidential image part of a carefully conceived public relations strategy or result of the president's critics and opponents? Can the way the media interpret a presidents' actions and words alter their image? And how much influence do cultural outputs contribute to the construction of a presidential image?Using ten presidential case studies. this edited collection features contributions from scholars and political journalists from the UK and America, to analyse aspects of Presidential Image that shaped their perceived effectiveness as America's leader, and to explore this complex, controversial, and continuous element of modern presidential politics.
Автор: Fowler Erika Franklin, Franz Michael, Ridout Travis N. Название: Political Advertising in the United States ISBN: 0367761491 ISBN-13(EAN): 9780367761493 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the volume, distribution, content, and effects of political advertising--in print, on television and online- in federal elections.
Автор: Lees-Marshment Jennifer, Conley Brian, Cosgrove Ke Название: Political Marketing in the United States ISBN: 0415632862 ISBN-13(EAN): 9780415632867 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
The main themes and objectives of the book are to cover:
New and emerging trends in political marketing practice
Analysis of a broad range of political marketing aspects
Empirical examples as well as useful theoretical frameworks
Discussion of state/local level as well as presidential politics
This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Автор: Donald E. Abelson (Editor) Название: Think tanks, foreign policy and geo-politics ISBN: 1138361275 ISBN-13(EAN): 9781138361270 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explains the impact of think tanks on the framing of domestic and international conversations on matters of foreign policy and geopolitics. An international group of prominent experts examine these issues in specific countries and also across national and regional borders to better understand how governments and actors in civil society are influenced by the activities of think tanks.
Автор: Hemmer Christopher M. Название: American Pendulum: Recurring Debates in U.S. Grand Strategy ISBN: 0801454247 ISBN-13(EAN): 9780801454240 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3756.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
As new presidential administrations come into power, they each bring their own approach to foreign policy. No grand strategy, however, is going to be completely novel. New administrations never start with a blank slate, so it is always possible to see similarities between an administration and its predecessors. Conversely, since each administration faces novel problems and operates in a unique context, no foreign policy strategy is going to be an exact replica of its predecessors. In American Pendulum, Christopher Hemmer examines America's grand strategic choices between 1914 and 2014 using four recurring debates in American foreign policy as lenses. First, how should the United States balance the trade-offs between working alone versus working with other states and international organizations? Second, what is the proper place of American values in foreign policy? Third, where does the strategic perimeter of the United States lie? And fourth, is time on the side of the United States or of its enemies?Offering new readings of debates within the Wilson, Truman, Nixon, Bush, and Obama administrations, Hemmer asserts that heated debates, disagreements, and even confusions over U.S. grand strategy are not only normal but also beneficial. He challenges the claim that uncertainties or inconsistences about the nation's role in the world or approach to security issues betray strategic confusion or the absence of a grand strategy. American foreign policy, he states, is most in danger not when debates are at their most pointed but when the weight of opinion crushes dissent. As the United States looks ahead to an increasingly multipolar world with increasing complicated security issues, Hemmer concludes, developing an effective grand strategy requires ongoing contestation and compromises between competing visions and policies.
Fateful Triangle is Noam Chomsky's seminal work on Mideast politics. In the updated edition of this classic book, with a new introduction by Chomsky, readers seeking to understand the Middle East and U.S. foreign policy today will find an invaluable tool.
From Reagan's regular invocation of America as "a city on a hill" to Obama's use of spiritual language in describing social policy, religious rhetoric is a regular part of how candidates communicate with voters. Although the Constitution explicitly forbids a religious test as a qualification to public office, many citizens base their decisions about candidates on their expressed religious beliefs and values. In Religious Rhetoric and American Politics, Christopher B. Chapp shows that Americans often make political choices because they identify with a "civil religion," not because they think of themselves as cultural warriors. Chapp examines the role of religious political rhetoric in American elections by analyzing both how political elites use religious language and how voters respond to different expressions of religion in the public sphere.
Chapp analyzes the content and context of political speeches and draws on survey data, historical evidence, and controlled experiments to evaluate how citizens respond to religious stumping. Effective religious rhetoric, he finds, is characterized by two factors—emotive cues and invocations of collective identity—and these factors regularly shape the outcomes of American presidential elections and the dynamics of political representation. While we tend to think that certain issues (e.g., abortion) are invoked to appeal to specific religious constituencies who vote solely on such issues, Chapp shows that religious rhetoric is often more encompassing and less issue-specific. He concludes that voter identification with an American civic religion remains a driving force in American elections, despite its potentially divisive undercurrents.
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