Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Men, Linjuan Rita (university Of Florida, U.s.a.) Название: Strategic communication for startups and entrepreneurs in china ISBN: 0367222841 ISBN-13(EAN): 9780367222840 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
Автор: Schoner Bernd Название: The Tech Entrepreneur`s Survival Guide ISBN: 0071823972 ISBN-13(EAN): 9780071823975 Издательство: McGraw-Hill Рейтинг: Цена: 5489.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The tools and insight entrepreneurs need to defy the odds and build a profitable tech startup
Описание: Financial services are important for women who are starting and growing a business, but in Pakistan microfinance providers (MFPs) are not reaching Pakistan's businesswomen. Only 59 percent of microfinance clients are women, yet the majority of these loans are passed on the male members of the household - husbands, fathers, and sons. The practice of passing on loans to male household members is quite widespread; women may be bearing all the transaction costs and risks of accessing loans, but are not the final beneficiaries. Second, a very low proportion of female microfinance clients are entrepreneurs. The report explores why businesswomen in Pakistan may not be using microfinance products to meet their start-up and working capital requirements, in spite of identifying access to finance as a key constraint to their business operations. <br><br>Against this backdrop, access to finance remains the biggest challenge for a woman who wants to start or grow a business. Yet less than a quarter of the entrepreneurs identified through business development service providers were currently borrowing from microfinance lenders. Even among those entrepreneurs that borrow, dissatisfaction is high. Why?<br><br>Women borrower-entrepreneurs are not able to access individual loan products, but instead are consistently relegated to group lending. But group loans are very costly for a woman who is running a business, and the loans are too small to fulfil working capital needs. Businesswomen are rarely given the opportunity to access individual loan products, which are usually offered exclusively to male borrowers, and women are not given opportunities to graduate from group loans to individual loans over time. Lending practices often are discriminatory, requiring husbands' permission, male guarantors, and unmarried women are rarely considered as potential clients.<br><br>Although MFIs understand that women's inclusion is integral to the objectives of microfinance, the practice of passing on loans raises serious issues about consumer protection for women clients, and the best and most effective solutions to these challenges could and should come from the sector itself. Designing better products that reach the needs of emerging women entrepreneurs could prove to be good business, achieving double bottom-line objectives. Investing in financial literacy and education of both men and women borrowers can help curb the demand for pass-through loans and help lower risks associated with deceptive practices.
Автор: Krug Название: China`s Rational Entrepreneurs ISBN: 0415646588 ISBN-13(EAN): 9780415646581 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combining theoretical approaches with extensive fieldwork, this work presents a fresh angle of analysis for understanding the behaviour of Chines entrepreneurs and what kind of relations they have with local government in order to secure long-term business success.
Автор: Budinich Maria Valeria Название: Scaling Up Business Solutions to Social Problems ISBN: 1137466529 ISBN-13(EAN): 9781137466525 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A silent revolution is underway, initiated by social entrepreneurs, pragmatist visionaries who are challenging prevalent business motives and methods to invent market-based solutions to eradicate social injustice. Yet, many fail to succeed and reach real
Описание: "One Hour Marketing" helps small business owners find their target market, get more clients and build a stronger business by making marketing simple to understand, easy to plan and fast to execute.
Описание: An essential toolkit for social and business entrepreneurs interested in the world of rare diseases, this book presents the latest developments in the field from a global group of experts. An original and timely book, it will help to add knowledge and awareness to a vastly under-published subject.
Автор: Roberts, Edward B. Название: Entrepreneurs in High Technology: Lessons from MIT and Beyond ISBN: 0195067045 ISBN-13(EAN): 9780195067040 Издательство: Oxford Academ Рейтинг: Цена: 4513.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a book about the formation, development and success or failure of new high technology companies, focusing on those that grew up around Route 128 in Boston at the end of World War II.
Автор: Arteaga Remy Название: Pivot ISBN: 1118559711 ISBN-13(EAN): 9781118559710 Издательство: Wiley Рейтинг: Цена: 5227.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A proven approach to achieving entrepreneurial success in new corporate ventures and startups Every day, business and corporate startups take action based on assumptions. Yet these assumptions are based largely on guesswork that leads to everything from costly mistakes to the failure of ventures.
Описание: While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics. Why take your cues on employee compensation from Wall Street when you can learn from a Main Street company like Couer D'Alene's best crime-scene cleaner? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas. The book isn't all egghead; the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
Professor Pippy P. Poopypants may be the greatest scientific genius the world has ever known. Unfortunately, he has such a silly name that nobody takes him seriously! He`s been laughed out of every major university in the world.
In fact, the only place that`ll hire him is Jerome Horwitz Elementary School. Hopefully, nobody at the school will laugh at his name (or make a comic book about him)....
...Because if just one more person makes fun of Poopypants, it might just drive him OFF THE DEEP END!
Needless to say, George and Harold poo-poo Poopypants`s pride -- practically pulverizing it to pieces -- and, hence, Poopypants is preparing to pounce!
Step up to witness a brief encounter of the cottony kind. This looks exactly like a job for The Amazing CAPTAIN UNDERPANTS!
Jorge y Berto no son malos chicos. Lo que pasa es que les gusta animar las cosas de vez en cuando. Asi, sin proponerselo, estan a punto de hacer que el profesor Pipicaca, un cientifico enloquecido y sin escrupulos que se encuentra a bordo de un robot gigantesco, se apodere del planeta entero. Quien desbaratara los perversos planes de Pipicaca? Un nuevo trabajo para el Capitan Calzoncillos!
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