Описание: Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That`s right! Not outside the box... This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones.
Автор: Jung Rex E., Vartanian Oshin Название: The Cambridge Handbook of the Neuroscience of Creativity ISBN: 1107147611 ISBN-13(EAN): 9781107147614 Издательство: Cambridge University Press Рейтинг: Цена: 48268.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Recent technological and theoretical innovations have enabled humans to gain unprecedented insights into the contributions of the brain to creative thought. This unique volume brings together contributions by the very best scholars from several fields to offer a comprehensive overview of cutting edge research on this important and fascinating topic.
Автор: Kavedzija Iza Название: The Process of Wellbeing: Conviviality, Care, Creativity ISBN: 110894082X ISBN-13(EAN): 9781108940825 Издательство: Cambridge University Press Рейтинг: Цена: 4495.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Process of Wellbeing develops an anthropological perspective on wellbeing as an intersubjective process that can be approached through the prism of three complementary conceptual framings: conviviality; care; and creativity.
Описание: The book presents an interdisciplinary examination of how we use creativity to form and interpret new words. Pioneering in its scope, it combines theoretical and experimental research conducted with over seven hundred participants. It will pave the way for new research amongst linguists, psycholinguists, sociolinguists, and psychologists.
Автор: Pйrez Sobrino Paula, Littlemore Jeannette, Ford Samantha Название: Unpacking Creativity: The Power of Figurative Communication in Advertising ISBN: 1108473539 ISBN-13(EAN): 9781108473538 Издательство: Cambridge University Press Рейтинг: Цена: 26967.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on the results of empirical research across a number of authentic advertisements from around the world, this book presents a comprehensive analysis of the persuasive power of figurative communication in advertising, and explores their impact on comprehension, effectiveness, appreciation and arousal of emotion in multicultural audiences.
Автор: Donders Jacobus, Hunter Scott J. Название: Neuropsychological Conditions Across the Lifespan ISBN: 1107190010 ISBN-13(EAN): 9781107190016 Издательство: Cambridge University Press Рейтинг: Цена: 24231.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the current practices of lifespan neuropsychology, analyzing the presentation of the most common neuropsychological conditions from infancy through to adulthood and addressing the specific implications these conditions have at each life stage. Each chapter includes evidence-based guidelines that can be applied to daily practice.
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