Contemporary Issues in Digital Marketing, Niininen Outi
Автор: Branch John Название: Contemporary Issues in Digital Marketing ISBN: 1911450239 ISBN-13(EAN): 9781911450238 Издательство: Неизвестно Цена: 7357.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Despite pervasive digitaltechnologies, digital marketing is still in its infancy. The term digitalmarketing is commonly used but its meaning is far from concise. This bookexplores the realities of digital marketing, with contributions from academicsand practitioners, expert in the field.
Автор: Outi Niininen Название: Contemporary issues in digital marketing ISBN: 0367555352 ISBN-13(EAN): 9780367555351 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 1138795828 ISBN-13(EAN): 9781138795822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Автор: Tadajewski Название: Critical Marketing - Issues in Contemporary Marketing ISBN: 0470511982 ISBN-13(EAN): 9780470511985 Издательство: Wiley Рейтинг: Цена: 8077.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.
Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 0415507200 ISBN-13(EAN): 9780415507202 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Автор: Gbadamosi Ayantunji Название: Contemporary Issues in Marketing ISBN: 1526478889 ISBN-13(EAN): 9781526478887 Издательство: Sage Publications Рейтинг: Цена: 9029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary Issues in Marketing brings together theory and practitioners` perspectives to present a coherent understanding of topical issues in marketing.
Автор: Ayantunji Gbadamosi Название: Contemporary Issues in Marketing: Principles and Practice ISBN: 1526478862 ISBN-13(EAN): 9781526478863 Издательство: Sage Publications Рейтинг: Цена: 28037.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary Issues in Marketing brings together theory and practitioners` perspectives to present a coherent understanding of topical issues in marketing.
Описание: The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.
Описание: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Автор: Deiss Ryan, Henneberry Russ Название: Digital Marketing for Dummies, 2 ed. ISBN: 1119660483 ISBN-13(EAN): 9781119660484 Издательство: Wiley Рейтинг: Цена: 4117.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
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