Verbeke Alain, Lee I. H. Ian International Business Strategy: Rethinking the Foundations of Global Corporate Success 9781108488037

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Автор: Verbeke Alain, Lee I. H. Ian
Название: International Business Strategy: Rethinking the Foundations of Global Corporate Success
ISBN: 9781108488037
Издательство: Cambridge Academ
Классификация:

Стратегическое планирование

Международные торгово-промышленные отношения

Управление и методы управления

ISBN-10: 110848803X
Обложка/Формат: Hardback
Страницы: 675
Вес: 1.09 кг.
Дата издания: 23.09.2021
Серия: Economics/Business/Finance
Язык: English
Издание: 3 revised edition
Иллюстрации: Worked examples or exercises; worked examples or exercises
Размер: 22.91 x 15.19 x 2.69 cm
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Business strategy,International business,Management & management techniques, BUSINESS & ECONOMICS / International / General
Подзаголовок: Rethinking the foundations of global corporate success
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.

International Business Strategy: Rethinking the Foundations of Global Corporate Success, Verbeke Alain, Lee I. H. Ian