Digital Capitalism: Media, Communication and Society Volume Three, Fuchs Christian
Автор: Allison, Mary Ann, Название: New media, communication, & society : ISBN: 1433145294 ISBN-13(EAN): 9781433145292 Издательство: Peter Lang Рейтинг: Цена: 8576.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
New Media, Communication, and Society is a fast, straightforward examination of key topics which will be useful and engaging for both students and professors. It connects students to wide-ranging resources and challenges them to develop their own opinions. Moreover, it encourages students to develop media literacy so they can speak up and make a difference in the world. Short chapters with lots of illustrations encourage reading and provide a springboard for conversation inside and outside of the classroom. Wide-ranging topics spark interest. Chapters include suggestions for additional exploration, a media literacy exercise, and a point that is just for fun. Every chapter includes thought leaders, ranging from leading researchers to business leaders to entrepreneurs, from Socrates to Doug Rushkoff and Lance Strate to Bill Gates.
Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
Автор: Florian Zollmann Название: Media, Propaganda and the Politics of Intervention ISBN: 1433128241 ISBN-13(EAN): 9781433128240 Издательство: Peter Lang Рейтинг: Цена: 16701.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Prominent media scholars have argued that the dissemination of propaganda is an important function of the news media. Yet, despite public controversies about ‘fake news’ and ‘misinformation’, there has been very little discussion on techniques of propaganda. Building on critical theory, most notably Herman and Chomsky’s Propaganda Model, Florian Zollmann’s pioneering study brings propaganda back to the forefront of the debate. On the basis of a forensic examination of 1,911 newspaper articles, Zollmann investigates US, UK and German media reporting of the military operations in Kosovo, Iraq, Libya, Syria and Egypt. The book demonstrates how ‘humanitarian intervention’ and ‘R2P’ are only evoked in the news media if so called ‘enemy’ countries of Western states are the perpetrators of human rights violations. Zollmann’s work evidences that the news media plays a crucial propaganda role in facilitating a selective process of shaming during the build-up towards military interventions. This process has led to an erosion of internationally agreed norms of non-intervention, as enshrined in the UN Charter.
Автор: Artur Bekmatov, Andrea Chlebcova Heckova, Jan Kuciak, Miroslava Dobrotkova Название: Slovak Mass Media in the 21st Century: Current Challenges ISBN: 363179634X ISBN-13(EAN): 9783631796344 Издательство: Peter Lang Рейтинг: Цена: 5431.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The book deals with the most challenging issues which the Slovak Mass Media are currently facing, including matters of public criticism. The first chapter describes the media influence on power control in Slovakia. It does not avoid the controversial question of corruption in the Slovak media field. The following chapter examines the stereotypes about the social minorities that are still widely spread by the media (especially the Internet and the social media). In this context, the chapter related to the public media explains why the existence of the media of public service is so important and why it is necessary to finance such media by public sources and not by the state. In the final chapter, the author aims to identify the reasons why alternative sources of information usually fail to inform truthfully, impartially and objectively.
Описание: The Emerald Handbook of Digital Media in Greece: Journalism and Political Communication in Times of Crisis addresses the impact of new technologies and the socio-economic crisis on journalism and presents the empirical applications of digital media in political communication and in a number of social settings including the environment, homelessness, migration and social movements.
From 2008 Greek political communication and journalism were hit by two major forces. Firstly, the financial crisis, which progressed to an economic, then a political, and eventually a social and cultural crisis in Greece. Secondly, the disruptive transformation and acceleration of everyday networked technologies, which impacted news media in Greece throughout the same period. This book offers a comprehensive overview of the changing environment in Greece since the beginning of the global (and consequently local) financial crisis of 2008, and a contemporary discussion around the developments brought forward by digital media and communication technologies, specifically addressing political communication and journalism.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
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Gain valuable insights through compelling case studies and real-world examples
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The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Название: Mobile and ubiquitous media ISBN: 1433148412 ISBN-13(EAN): 9781433148415 Издательство: Peter Lang Рейтинг: Цена: 16701.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What does the phrase "ubiquitous media" actually mean? Individual definitions are just as varied and ubiquitous as the media to which they refer. As a result, there is to date no large-scale theoretical framework through which we can understand the term. The goal of this volume is to provide a diverse set of critical, theoretical, and international approaches useful to those looking for a more diverse and nuanced understanding of what ubiquitous media means analytically.
In contrast to other existing texts on mobile media, these contributions on mobile media are contextualised within a larger discussion on the nature and history of ubiquitous media. Other sections of this edited volume are dedicated to historical perspectives on ubiquitous media, ubiquitous media and visual culture, the role of ubiquitous media in surveillance, the political economy of ubiquitous media, and the way a ubiquitous media environment affects communities, spaces, and places throughout the world.
Описание: Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices.The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials.
Описание: Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Автор: Saulles, Martin De Название: Information 2.0 ISBN: 1783300094 ISBN-13(EAN): 9781783300099 Издательство: Facet Рейтинг: Цена: 12672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook provides an overview of the digital information landscape and explains the implications of the technological changes for the information industry, from publishers and broadcasters to the information professionals who manage information in all its forms.
Название: Mobile and ubiquitous media ISBN: 1433146363 ISBN-13(EAN): 9781433146367 Издательство: Peter Lang Рейтинг: Цена: 9364.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What does the phrase "ubiquitous media" actually mean? Individual definitions are just as varied and ubiquitous as the media to which they refer. As a result, there is to date no large-scale theoretical framework through which we can understand the term. The goal of this volume is to provide a diverse set of critical, theoretical, and international approaches useful to those looking for a more diverse and nuanced understanding of what ubiquitous media means analytically.
In contrast to other existing texts on mobile media, these contributions on mobile media are contextualised within a larger discussion on the nature and history of ubiquitous media. Other sections of this edited volume are dedicated to historical perspectives on ubiquitous media, ubiquitous media and visual culture, the role of ubiquitous media in surveillance, the political economy of ubiquitous media, and the way a ubiquitous media environment affects communities, spaces, and places throughout the world.
Описание: Written by a distinguished group of leading scholars from around the world, the Routledge Handbook of Digital Media and Communication in Society provides a comprehensive, unique and multidisciplinary exploration of this rapidly growing and vibrant field of study.
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