Remote Work and Collaboration: Breakthroughs in Research and Practice, VOL 1, Management Association Information Reso
Автор: Bhalla Название: Collaboration and Co-creation ISBN: 1441970819 ISBN-13(EAN): 9781441970817 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure customer satisfaction from a rear-window perspective, and help companies and their customers look forward instead.P>
Описание: Focuses on emerging technologies and systems for e-collaboration in virtual environments, including e-collaboration technologies` situation and solutions, innovation systems, competition and strategies, governance and relegation, marketing and growth capabilities, and public policies.
Автор: Management Association Information Reso Название: Social Media Marketing: Breakthroughs in Research and Practice, VOL 2 ISBN: 1668430029 ISBN-13(EAN): 9781668430026 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 52292.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Management Association Information Reso Название: Social Media Marketing: Breakthroughs in Research and Practice, VOL 1 ISBN: 1668430010 ISBN-13(EAN): 9781668430019 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 52292.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies.Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
Описание: In business, mistakes and errors will inevitably occur. As such, organizations must be constantly alert and ready to meet challenges head-on. Risk and Contingency Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends and techniques for the prediction and evaluation of financial risks and how to diminish their effect. Highlighting a range of pertinent topics such as project management, risk auditing and reporting, and resource management, this multi-volume book is ideally designed for researchers, academics, professionals, managers, students, and practitioners interested in risk and contingency management.
Описание: * This highly topical book focuses on work-based projects as a focus for organizational learning. * Establishes the link between individual, community, organization and industry learning. * Suggests that organizations need to recognise and understand this link if they are to capitalize on project-based learning.
Описание: The digital age has introduced a deeper sense of connectivity in business environments. By relying more heavily on current technologies, organizations now experience more effective communication and collaboration opportunities.Online Collaboration and Communication in Contemporary Organizations is a critical scholarly resource that identifies the new practices and techniques for leading, knowledge sharing, and learning through the use of online collaboration. Featuring coverage on a broad range of topics such as online leadership, intercultural competence, and e-ethics, this book is geared toward professionals, managers, and researchers seeking current research on new practices for online collaboration and communication.
Автор: Alan Jay Zaremba Название: Organizational Communication: Foundations for Collaboration ISBN: 179245032X ISBN-13(EAN): 9781792450327 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 16216.00 р. Наличие на складе: Нет в наличии.
Описание: Presents the theories of organisational communication and the practical applications of them. The book examines how culture, networks, ethics, new technology, information management, individual communication skill sets, and power are relevant to organisational communication and organisational communicators.
Описание: Necessity is the mother of invention; challenging times can provide new opportunities that must be detected and exploited at the right moments. The COVID-19 pandemic has demonstrated that it is not only an issue of healthcare but also a challenge for the global economy, business, and society. Organizations have rapidly deployed technology solutions that enable them to work and service remotely and continue most of their normal operations.
Technologies and Systems for E-Collaboration During Global Crises focuses on emerging technologies and systems, strategies, and solutions for e-collaboration. This book assesses the importance of technologies and systems for e-collaboration in dealing with emerging crises such as pandemics. Covering topics such as deep learning processes, machine vision, and profit-sharing models, it is an essential resource for computer scientists, public officials, engineers, students and professors of higher education, healthcare administration, programmers, researchers, and academicians.
Описание: Examines the most recent findings in knowledge-intensive, collaborative environments with a focus on methodologies and strategies for increasing online collaboration. The book discusses the emerging technologies and tools for collaboration in virtual environments and includes findings in automation, computing, and intelligent information systems.
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