Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations, Bernardes Oscar, Amorim Vanessa, Moreira Antуnio Carrizo
Автор: Miralem Helmefalk, Leif Marcusson Название: Utilizing Gamification in Servicescapes for Improved Consumer Engagement ISBN: 179981971X ISBN-13(EAN): 9781799819714 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 22869.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses.
Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.
Автор: Harsha Gangadharbatla, Donna Z. Davis Название: Emerging Research and Trends in Gamification ISBN: 1466686510 ISBN-13(EAN): 9781466686519 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Brings together innovative and scholarly research on the use of game-based design and technology in a variety of settings. This publication presents timely, research-based chapters on the development of games and the real-world applications of game-thinking and game dynamics, as well as digital development, game design, human resource processes, social change, and video game learning.
Автор: Miralem Helmefalk, Leif Marcusson Название: Utilizing Gamification in Servicescapes for Improved Consumer Engagement ISBN: 1799819701 ISBN-13(EAN): 9781799819707 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30215.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses.
Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.
Автор: Wilk Oliveira; Ig Ibert Bittencourt Название: Tailored Gamification to Educational Technologies ISBN: 9813298111 ISBN-13(EAN): 9789813298118 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Нет в наличии.
Описание: This book introduces and explores the field of tailored gamified educational technologies. Providing a theoretical overview of the domain, including a number of related psychological and educational theories along with a complete state-of-the-art analysis on this topic, it presents an approach and architecture to tailor these systems to students’ gamer type and age.
Автор: Anderie, Lutz Название: Gamification, digitalisierung und industrie 4.0 ISBN: 3658198648 ISBN-13(EAN): 9783658198640 Издательство: Неизвестно Рейтинг: Цена: 3722.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Der Dreiklang der Technologieentwicklung.- Die Bedeutung der Games Industry fьr andere Branchen.- Management und Gamification.
Описание: This book constructs a multidisciplinary approach to human security questions related to digitalisation in the European High North i.e. It challenges the mainstream conceptualisation of cybersecurity and reconstructs it with the human being as the referent object of security.
Название: Mixed reality and gamification for cultural heritage ISBN: 3319496069 ISBN-13(EAN): 9783319496061 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume on virtual and augmented reality (VR/AR) and gamification for cultural heritage offers an insightful introduction to the theories, development, recent applications and trends of the enabling technologies for mixed reality and gamified interaction in cultural heritage and creative industries in general.
Описание: This book constructs a multidisciplinary approach to human security questions related to digitalisation in the European High North i.e. It challenges the mainstream conceptualisation of cybersecurity and reconstructs it with the human being as the referent object of security.
Автор: Wilk Oliveira; Ig Ibert Bittencourt Название: Tailored Gamification to Educational Technologies ISBN: 9813298146 ISBN-13(EAN): 9789813298149 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Нет в наличии.
Описание: Providing a theoretical overview of the domain, including a number of related psychological and educational theories along with a complete state-of-the-art analysis on this topic, it presents an approach and architecture to tailor these systems to students` gamer type and age.
Автор: Portela Filipe, Queirуs Ricardo Название: Next-Generation Applications and Implementations of Gamification Systems ISBN: 1799880893 ISBN-13(EAN): 9781799880899 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 39085.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gamification is being used everywhere; despite its apparent plethora of benefits, the unbalanced use of its main mechanics can end up in catastrophic results for a company or institution. Currently, there is a lack of knowledge of what it is, leading to its unregulated and ad hoc use without any prior planning. This unbalanced use prejudices the achievement of the initial goals and impairs the user's evolution, bringing potential negative reflections. Currently, there are few specifications and modeling languages that allow the creation of a system of rules to serve as the basis for a gamification engine. Consequently, programmers implement gamification in a variety of ways, undermining any attempt at reuse and negatively affecting interoperability.
Next-Generation Applications and Implementations of Gamification Systems synthesizes all the trends, best practices, methodologies, languages, and tools that are used to implement gamification. It also discusses how to put gamification in action by linking academic and informatics researchers with professionals who use gamification in their daily work to disseminate and exchange the knowledge, information, and technology provided by the international communities in the area of gamification throughout the 21st century. Covering topics such as applied and cloud gamification, chatbots, deep learning, and certifications and frameworks, this book is ideal for programmers, computer scientists, software engineers, practitioners of technological companies, managers, academicians, researchers, and students.
Автор: Ioannides Marinos, Magnenat-Thalmann Nadia, Papagiannakis George Название: Mixed Reality and Gamification for Cultural Heritage ISBN: 331984198X ISBN-13(EAN): 9783319841984 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume on virtual and augmented reality (VR/AR) and gamification for cultural heritage offers an insightful introduction to the theories, development, recent applications and trends of the enabling technologies for mixed reality and gamified interaction in cultural heritage and creative industries in general.
Автор: Ole Goethe Название: Gamification Mindset ISBN: 303011077X ISBN-13(EAN): 9783030110772 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores how gamification techniques are used to leverage users’ natural desires for achievement, competition, collaboration, learning and more. Compared to other books on this topic, it gives more than just an introduction and develops the readers understanding through frameworks and models, based on research to make it easier to develop gamified systems.The concept of gamification achieved increased popularity in 2010 when a number of softwares and services started explaining their products as a ‘gamification’ design. Gamification Mindset explains how game elements and mechanics are important, how video games are learning systems and examines how video game aesthetics are vital in the development of gamification. The book will challenge some common beliefs when it comes to gamifications’ abilities to immerse and change the user’s intrinsic and extrinsic motivations. Gamification Mindset aims to develop new models in gamification to enable easier gamification scenarios. It is a comprehensive analysis and discussion about gamification and serves as a useful tool, since it acquaints readers with gamification and how to use it, through illustrated practical theoretical models. Academic researchers, students, educators and professional game and gamification designers will find this book invaluable.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
