Описание: If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
Описание: This easy step-by-step method emphasizes correct playing habits and note reading through interval recognition. Level 6 concepts include a review of major and minor triads diminished and augmented triads the diminished seventh chord a special style of pedaling the key of F sharp Minor the E Major scale the key of C sharp minor the A flat Major scale thirty-second notes and dotted sixteenth notes. This book also contains an important daily scale routine and a dictionary of musical terms. For reinforcement of each principle as it is introduced, supplementary material is carefully coordinated, page for page, at each level of instruction.
Описание: The reader Intercultural Communication: Adapting to Emerging Global Realities teaches readers how to adapt to new, emerging global realities. The selected readings focus on significant, new players in the global political economy, most notably the BRICS nations, to enhance knowledge and communicative competence of all parties at stake.The first several units of the text are geared to specific countries and geographical regions. In addition to extensive material on Brazil, Russia, India, China, and South Africa, the material addresses communicative issues related to the Middle East, Europe, and Africa as a whole. The final units are dedicated to exploring challenges confronting the United States as a global power, global communication theory, and specific training and consulting for global communicative capabilities.Featuring the writing of authors from many diverse disciplines, nations, and cultures, Intercultural Communication cultivates global citizenship and improves professional communication skills. The anthology is suitable for use in both undergraduate and graduate level classes in intercultural and global communication, international and global business, and international and global studies.
Название: Intercultural public relations ISBN: 1138189251 ISBN-13(EAN): 9781138189256 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.
Автор: Luttrell Regina, Ward Jamie Название: A Practical Guide to Ethics in Public Relations ISBN: 1442272740 ISBN-13(EAN): 9781442272743 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 7603.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
Автор: Ni, Lan Wang, Qi Sha, Bey-ling Название: Intercultural public relations ISBN: 1138189227 ISBN-13(EAN): 9781138189225 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with StrategicPublics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.
This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.
The book examines theories and issues in three integrated processes:
Identification of publics
Relationship management
Conflict resolution
These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment.
Автор: Ni Название: Intercultural Public Relations ISBN: 1138189219 ISBN-13(EAN): 9781138189218 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with StrategicPublics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.
This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.
The book examines theories and issues in three integrated processes:
Identification of publics
Relationship management
Conflict resolution
These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment.
Over the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost-effective, more targeted, and smarter than your competition. Whether you are selling your hand-crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales, promote your brand, and make sure your company is profitable.
Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, and marketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.
Автор: Bardhan Название: Public Relations in Global Cultural Contexts ISBN: 0415872855 ISBN-13(EAN): 9780415872850 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations.
Описание: Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically.
Автор: Brian C Sowa Название: Poised to Respond: A Practical Introduction to Public Relations ISBN: 1516506545 ISBN-13(EAN): 9781516506545 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14916.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns.The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches.After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action.With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline.
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