Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management, Errichiello Oliver, Zschiesche Arnd

Автор: Bossink
Название: Eco-Innovation and Sustainability Management
ISBN: 1138107956 ISBN-13(EAN): 9781138107953
Издательство: Taylor&Francis
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Описание:

Sustainability is a phenomenon that must be pursued in a complex system of interrelated elements of business, society, and ecology. It is important to gain an understanding of these elements, the interplay between them, and the behavior of the system. This book explores the business-societal-and-ecological system in which sustainable innovation has to be envisioned, conceptualized, realized, and improved. Author Bart Bossink offers insight into the systematic coherence of drivers of eco-innovation and sustainability utilizing a three-part approach: (1) eco- and sustainable innovation in business is based on ideas and people who cooperatively develop these ideas; (2) groups of people, organized in commercial firms, must realize these ideas cooperatively and create the innovations that can conquer the market; and (3) that people from governmental, non-governmental, not-for-profit, research, and commercial organizations can build institutional arrangements that stimulate these sustainable innovations, changing both industry and society.