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Handbook of global interventions in communication theory, 


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Цена: 14086.00р.
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При оформлении заказа до: 2025-07-28
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Название:  Handbook of global interventions in communication theory
ISBN: 9780367486204
Издательство: Taylor&Francis
Классификация:

ISBN-10: 0367486202
Обложка/Формат: Paperback
Страницы: 516
Вес: 0.98 кг.
Дата издания: 01.03.2022
Серия: Ica handbook series
Язык: English
Иллюстрации: 7 line drawings, black and white; 7 illustrations, black and white
Размер: 25.40 x 17.78 x 2.79 cm
Рейтинг:
Поставляется из: Европейский союз
Описание: Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship.Showcasing diverse perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in scope.The book is intended for communication researchers and advanced students, with relevance to scholars with an interest in theory within information science, library science, social and cross-cultural psychology, multicultural education, social justice and social ethics, international relations, development studies, and political science.
Дополнительное описание: Series Editor’s Foreword  Introduction: Global Interventions in Search of Communication Theory in Human Diversity  Part I: Historical Interventions  1 A Conversation on the History of Paradigmatic Dialogue in Communication Theory: Brenda De



English in Global Aviation: Context, Research, and Pedagogy

Автор: Eric Friginal, Elizabeth Mathews, Jennifer Roberts
Название: English in Global Aviation: Context, Research, and Pedagogy
ISBN: 1350059315 ISBN-13(EAN): 9781350059313
Издательство: Bloomsbury Academic
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Цена: 4592.00 р.
Наличие на складе: Нет в наличии.

Описание:

Taking readers step-by-step through the major issues surrounding the use of English in the global aviation industry, this book provides a clear introduction to turning research into practice in the field of English for Specific Purposes (ESP), specifically Aviation English, and a valuable case study of applied linguistics in action. With both cutting-edge research and evidence-based practice, the critical role of English in aviation is explored across a variety of contexts, including the national and global policies impacting training and language assessment for pilots, air-traffic controllers, ground staff, and students.

English in Global Aviation teaches readers how to apply linguistic research to real world, practical settings. The book uses a range of corpus-based findings and related research to provide an effective analysis of the language needs of the aviation industry and an extended look at linguistic principles in action. Readers are presented with case studies, transcriptions, radiotelephony, and a clear breakdown of the common vocabulary and phrasal patterns of aviation discourse. Students and teachers of both linguistics and aviation will discover the requirements and challenges of successful intercultural communication in this industry, as well as insights into how to teach, develop, and assess aviation English language courses.

Understanding intercultural communication

Автор: Holliday, Adrian (Canterbury Christchurch University, UK)
Название: Understanding intercultural communication
ISBN: 0815352395 ISBN-13(EAN): 9780815352396
Издательство: Taylor&Francis
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Цена: 6889.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:

    • the positive contribution of people from diverse cultural backgrounds;
    • the politics of Self and Other which promote negative stereotyping;
    • the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.

Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.

The Handbook of Global Interventions in Communication Theory

Автор: Miike Yoshitaka, Yin Jing
Название: The Handbook of Global Interventions in Communication Theory
ISBN: 0367488906 ISBN-13(EAN): 9780367488901
Издательство: Taylor&Francis
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Цена: 35218.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship.

The Routledge Handbook of Language and Intercultural Communication

Автор: Jane Jackson
Название: The Routledge Handbook of Language and Intercultural Communication
ISBN: 1138389455 ISBN-13(EAN): 9781138389458
Издательство: Taylor&Francis
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Цена: 35218.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.

The Routledge Handbook of Museums, Media and Communication Edited By Kirsten Drotner, Vince Dziekan, Ross Parry, Kim Christian Schr?der 2019

Название: The Routledge Handbook of Museums, Media and Communication Edited By Kirsten Drotner, Vince Dziekan, Ross Parry, Kim Christian Schr?der 2019
ISBN: 0367580438 ISBN-13(EAN): 9780367580438
Издательство: Taylor&Francis
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Цена: 7195.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Routledge Handbook of Museums, Media and Communication explores what it means to take mediated communication as a key concept for museum studies and as a sensitizing lens for media-related museum practice on the ground.

The Handbook of Global Health Communication

Автор: Rafael Obregon,Silvio Waisbord
Название: The Handbook of Global Health Communication
ISBN: 1444338625 ISBN-13(EAN): 9781444338621
Издательство: Wiley
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Цена: 7754.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This collection offers a comprehensive view of contemporary theoretical and applied research issues written by the top international scholars and practitioners in the field.

The Handbook of Global Media and Communication Policy

Автор: Mansell
Название: The Handbook of Global Media and Communication Policy
ISBN: 1118799453 ISBN-13(EAN): 9781118799451
Издательство: Wiley
Рейтинг:
Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences.

Intercultural Communication for Global Business: How Leaders Communicate for Success

Автор: Tuleja Elizabeth A.
Название: Intercultural Communication for Global Business: How Leaders Communicate for Success
ISBN: 0367375567 ISBN-13(EAN): 9780367375560
Издательство: Taylor&Francis
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Цена: 12554.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. This book helps readers to build awareness and knowledge, practise mindfulness, and develop communication skills.

Media interventions

Название: Media interventions
ISBN: 1433112108 ISBN-13(EAN): 9781433112102
Издательство: Peter Lang
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Цена: 6524.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This collection of essays, the first book-length treatment of its kind, explicates the concept of "media interventions" herein defined as activities and projects that secure, exercise, challenge or acquire media power for tactical and strategic action.

Interventions; Communication Research and Practice

Автор: Shaw Adrienne, Scott D. Travers
Название: Interventions; Communication Research and Practice
ISBN: 1433148161 ISBN-13(EAN): 9781433148163
Издательство: Peter Lang
Рейтинг:
Цена: 21232.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This volume brings together a range of papers that fruitfully engage with the theme of the 2017 Annual Conference of the International Communication Association, held in San Diego, California: Interventions. Here "intervention" points to a range of communication practices that engage with a political event, social phenomena, industrial or socio-cultural practice, in order to alter and disrupt events and the norms and practices that contribute to their occurrence.? Interventions prohibit events from proceeding in a "normal" course. Interventions approach or critique practices and phenomenon resulting from tensions or absences occurring in: events, structures, (institutional governmental, media industry), discourses, and socio-cultural and subcultural events. Intervention presents the opportunity to explore boundaries, assumptions and strategies that appear to be different or irreconcilable, viewing them instead as possibilities for productive engagements. Communication interventions—in both research and practice—insert insights from diverse voices, marginal positions, emerging organizational practices and digital technologies, to broaden and enrich dialogue. Interventions bring complex reframings to events and phenomenon. Interventions seek to alter a course and effect changed practices in a range of spheres: governmental and social institutions, cultural and nongovernmental groups; industry and organizational life, new media and digital spaces, socio-cultural environments, subcultural groups, health environments, affective and behavioral life, and in everyday life.

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly

Автор: Scott David Meerman
Название: The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, Ai, Live Video, and Newsjacking to Reach Buyers Directly
ISBN: 1119651549 ISBN-13(EAN): 9781119651543
Издательство: Wiley
Рейтинг:
Цена: 3008.00 р.
Наличие на складе: Поставка под заказ.

Описание:

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.


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