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Troll Proof Branding in the Age of Doppelgangers, Sood Gaurav


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Автор: Sood Gaurav
Название:  Troll Proof Branding in the Age of Doppelgangers
ISBN: 9789354793530
Издательство: Sage Publications
Издательство: Sage Publications Pvt. Ltd
Классификация:

ISBN-10: 9354793533
Обложка/Формат: Paperback
Страницы: 276
Вес: 0.35 кг.
Дата издания: 15.03.2022
Серия: Economics/Business/Finance
Язык: English
Размер: 21.59 x 13.97 x 1.57 cm
Читательская аудитория: Professional and scholarly
Ключевые слова: Business & management
Рейтинг:
Поставляется из: США
Описание: Fake news, Hacktivism, Internet trolls and Culture jamming are rampant pop culture phenomena in the age of consumerism.

Clever strategies such as emotional and cultural branding can only help your brand go as far as one little slip from grace. In the blink of an eye, your brand’s image can be tarnished by its monstrous doppelganger. Tweets by angry fans along with memes about your brand can become your worst nightmare. 

Troll Proof Branding in the Age of Doppelgangers captures the evolution of the brand alter-ego, also known as brand doppelganger, created by consumers, anti-brand activists, competitors, opinion leaders, media and the public. The book discusses the world of monstrous doppelgangers and various reasons and situations that create negative imagery of personal and public brands. Most of the time, these doppelgangers are the result of the company’s own faulty products and complacent attitudes towards consumer feedback, for instance, Pepsi and McDonald’s anti-health and obesity-promoting menu. But there are also brands like Starbucks that have their customer base built on quality and emotional loyalty to the brand.  And still, Starbucks’ reputation eventually got overshadowed by its evil twin—the one who crushes the local competition by making mom and pop stores run out of business. This means that even an emotional branding popularly used by brands can backfire! In contrast, Nike, when attacked by its doppelganger, bounced back by installing a code of conduct in its factories— SHAPE: Safety, Health, Attitude, People and Environment. Then, there are cases of personal brands such as Ravish Kumar, a seasoned Indian journalist, and Alia Bhatt, the Bollywood actress, being trolled online by anti-fans. 

This book aids you in developing strategies to counter the impact of your brand doppelgangers.

Arm yourself with strategies to promote brand positivity to fight trollers and hacktivists.



Digital Dialogues And Community 2.0

Автор: Brabazon,Tara
Название: Digital Dialogues And Community 2.0
ISBN: 1843346958 ISBN-13(EAN): 9781843346951
Издательство: Elsevier Science
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Цена: 8843.00 р.
Наличие на складе: Поставка под заказ.

Violence and Trolling on Social Media: History, Affect, and Effects of Online Vitriol

Автор: Daniel Trottier, Sara Polak
Название: Violence and Trolling on Social Media: History, Affect, and Effects of Online Vitriol
ISBN: 9462989486 ISBN-13(EAN): 9789462989481
Издательство: NBN International
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Цена: 24922.00 р.
Наличие на складе: Нет в наличии.

Описание: ‘Trolls for Trump’, virtual rape, fake news — social media discourse, including forms of virtual and real violence, has become a formidable, yet elusive, political force. What characterizes online vitriol? How do we understand the narratives generated, and also address their real-world — even life-and-death— impact? How can hatred, bullying, and dehumanization on social media platforms be addressed and countered in a post-truth world? Violence and Trolling on Social Media: History, Affect, and Effects of Online Vitriol unpacks discourses, metaphors, dynamics, and framing on social media, in order to begin to answer these questions. Written for and by cultural and media studies scholars, journalists, political philosophers, digital communication professionals, activists and advocates, this book connects theoretical approaches from cultural and media studies with practical challenges and experiences ‘from the field’, providing insight into a rough media landscape.

Uncovering Online Commenting Culture

Автор: Renee Barnes
Название: Uncovering Online Commenting Culture
ISBN: 3319889079 ISBN-13(EAN): 9783319889078
Издательство: Springer
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Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

In today’s digital world our social interactions often take place in the form of written comments. We chat, disagree, worship, vent, confess, and even attack in written form in public digital spaces. Drawing on scholarly literature from media and cultural studies, psychology and sociology, Uncovering Commenting Culture charts this commenting territory and outlines why we behave in these ways online. In this timely book, Renee Barnes provides a participatory model for understanding commenting culture that is based on the premise that our behaviours online–including those that cause us most the concern–are not so much an internet problem as a social problem. By looking at a wide variety of online commenting habitats, from the comment threads following news stories, through to specialist forums and social media platforms, the volume provides a comprehensive understanding of the role of online commenting in society and provides suggestions for how we might mitigate bad behaviours.
Trolling ourselves to death

Автор: Hannan, Jason (associate Professor In The Department Of Rhetoric, Writing, And Communications, Associate Professor In The Department Of Rhetoric, Writ
Название: Trolling ourselves to death
ISBN: 0197557775 ISBN-13(EAN): 9780197557778
Издательство: Oxford Academ
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Цена: 2691.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Trollope and the Magazines

Автор: M. Turner
Название: Trollope and the Magazines
ISBN: 033372982X ISBN-13(EAN): 9780333729823
Издательство: Springer
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Цена: 20962.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Trollope and the Magazines examines the serial publication of several of Trollope`s novels in the context of the gendered discourses in a range of Victorian magazines - including Cornhill, Good Words, Saint Pauls , and the Fortnightly Review .

Uncovering Online Commenting Culture

Автор: Renee Barnes
Название: Uncovering Online Commenting Culture
ISBN: 3319702343 ISBN-13(EAN): 9783319702346
Издательство: Springer
Рейтинг:
Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In today's digital world our social interactions often take place in the form of written comments. We chat, disagree, worship, vent, confess, and even attack in written form in public digital spaces. Drawing on scholarly literature from media and cultural studies, psychology and sociology, Uncovering Commenting Culture charts this commenting territory and outlines why we behave in these ways online. In this timely book, Renee Barnes provides a participatory model for understanding commenting culture that is based on the premise that our behaviours online - including those that cause us most the concern - are not so much an internet problem as a social problem. By looking at a wide variety of online commenting habitats, from the comment threads following news stories, through to specialist forums and social media platforms, the volume provides a comprehensive understanding of the role of online commenting in society and provides suggestions for how we might mitigate bad behaviours.

Toxic Geek Masculinity in Media

Автор: Anastasia Salter; Bridget Blodgett
Название: Toxic Geek Masculinity in Media
ISBN: 3319660764 ISBN-13(EAN): 9783319660769
Издательство: Springer
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Цена: 4890.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Chapter 1. Introduction. Actually, It's About Toxic Geek Masculinity...

Chapter 2. "Dick in a Box" Hypermasculine Heroism in Geek TV and Film

Chapter 3. Beauty and the Geek: On-Screen Representations of Geeks

Chapter 4. Come Get Some: Damsels in Distress and the Male Default Avatar in Video Games

Chapter 5. Through the Boob Window: Examining Sexualized Portrayals in Transmedia Comic Franchises

Chapter 6. Bronies on the Iron Throne: Perceptions of Prosocial Behaviors and Success

Chapter 7. One of Us, One of Us: Representations and Dialogues with "Fanboys" and "Fangirls"
Chapter 8. Conclusion: That's Not How Geek Masculinity Works!

Trollope and the Magazines

Автор: M. Turner
Название: Trollope and the Magazines
ISBN: 0312221762 ISBN-13(EAN): 9780312221768
Издательство: Springer
Рейтинг:
Цена: 20962.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Trollope and the Magazines examines the serial publication of several of Trollope`s novels in the context of the gendered discourses in a range of Victorian magazines - including Cornhill, Good Words, Saint Pauls , and the Fortnightly Review .


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