Автор: Cawthon Scott Название: Five Nights at Freddy`s Ultimate Guide: An Afk Book (Media Tie-In) ISBN: 1338767682 ISBN-13(EAN): 9781338767681 Издательство: Scholastic Рейтинг: Цена: 1762.00 р. Наличие на складе: Есть (3 шт.) Описание: The bestselling, official guidebook to Five Nights at Freddy`s isback, now updated and including 64 pages of new content exploringFreddy Fazbear`s Pizzeria Simulator and Ultimate Custom Night!
Автор: Crystal, David Название: Making sense ISBN: 1781256020 ISBN-13(EAN): 9781781256022 Издательство: Profile Рейтинг: Цена: 1899.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The world`s best-known authority on the English language reveals the secrets and subtleties of its grammar.
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 4823.00 р. 6890.00-30% Наличие на складе: Есть (4 шт.) Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Morris Название: The Handbook of Journal Publishing ISBN: 1107653606 ISBN-13(EAN): 9781107653603 Издательство: Cambridge Academ Рейтинг: Цена: 7817.00 р. Наличие на складе: Есть (1 шт.) Описание: The Handbook of Journal Publishing is an up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print. It is a basic reference source for publishers, librarians and scholars dealing with such issues as copyright, business models, scholarly communication and intellectual property.
Описание: The Routledge Handbook of Museums, Media and Communication explores what it means to take mediated communication as a key concept for museum studies and as a sensitizing lens for media-related museum practice on the ground.
Автор: O`gorman, Marcel (university Of Waterloo, Canada) Название: Making media theory ISBN: 1501358618 ISBN-13(EAN): 9781501358616 Издательство: Bloomsbury Academic Рейтинг: Цена: 3800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Making Media Theory is about the study, practice, and hands-on design of media theory. It looks at experimental research methods and engages in media analysis, inviting readers to respond to and shape the materiality of media while carefully considering the implications of living in a technoculture. The author walks readers through the creation of digital objects to think with, where critical design practices serve as tools for exploring social and philosophical issues related to technological being and becoming.
Автор: Marcel O`Gorman Название: Making Media Theory: Thinking Critically with Technology ISBN: 1501358626 ISBN-13(EAN): 9781501358623 Издательство: Bloomsbury Academic Рейтинг: Цена: 12672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Making Media Theory is about the study, practice, and hands-on design of media theory. It looks at experimental research methods and engages in media analysis, inviting readers to respond to and shape the materiality of media while carefully considering the implications of living in a technoculture. The author walks readers through the creation of digital objects to think with, where critical design practices serve as tools for exploring social and philosophical issues related to technological being and becoming.
Автор: Sergeeva Название: Making Sense of Innovation in the Built Environment ISBN: 0815360924 ISBN-13(EAN): 9780815360926 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides a detailed examination of the drivers for innovation in construction, engineering and infrastructure organisations. In particular, the questions of how and why innovation becomes recognised and sustained over time are explored.
Politics is above all a contest, and the news media are the central arena for viewing that competition. One of the central concerns of political communication has to do with the myriad ways in which politics has an impact on the news media and the equally diverse ways in which the media influences politics. Both of these aspects in turn weigh heavily on the effects such political communication has on mass citizens.
In Making Sense of Media and Politics, Gadi Wolfsfeld introduces readers to the most important concepts that serve as a framework for examining the interrelationship of media and politics:
political power can usually be translated into power over the news media
when authorities lose control over the political environment they also lose control over the news
there is no such thing as objective journalism (nor can there be)
the media are dedicated more than anything else to telling a good story
the most important effects of the news media on citizens tend to be unintentional and unnoticed.
By identifying these five key principles of political communication, the author examines those who package and send political messages, those who transform political messages into news, and the effect all this has on citizens. The result is a brief, engaging guide to help make sense of the wider world of media and politics and an essential companion to more in-depths studies of the field.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Plaisance Patrick Название: Media Ethics: Key Principles for Responsible Practice ISBN: 1516586689 ISBN-13(EAN): 9781516586684 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 13035.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media Ethics: Key Principles for Responsible Practice equips students with the knowledge and critical skill sets they need to develop a solid foundation in ethical thinking and responsible media behavior. The text balances ethics theory with case studies to explain key ethical principles and their application in real-world media practice.
The book introduces classical and contemporary ethics theory and helps students develop a greater understanding of and appreciation for the deliberative process required for responsible media practice. Dedicated chapters address key ethical principles including transparency, justice, harm, autonomy, privacy, and community. Case studies throughout the book provide examples of media behaviors that have posed real-life dilemmas. These contemporary examples underscore the need for ethical media practice and also set the stage for lively debate and reflection.
The third edition includes up-to-date case studies, media research, and ethics theory applications to media technologies. Three new chapters address moral decision-making in everyday life, the key factors involved in being a responsible media consumer, and ethical and policy questions surrounding Big Data and our data-driven media system.
Developed to foster ethical thought and decision-making, Media Ethics is the ideal textbook for courses dealing with ethics in journalism, public relations, advertising, strategic communication, and media marketing.
Автор: Jason Zenor Название: Emerging Media: Legal Principles, Virtual Issues ISBN: 1516536576 ISBN-13(EAN): 9781516536573 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 6264.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Emerging Media: Virtual Issues, Legal Principles introduces contemporary media and information studies students to the nexus between law and emerging media technology. With a goal to present a clear and succinct overview of communication and media law, the text presents legal doctrines in accessible terms and in the context of current issues and technology.
Author Jason Zenor encourages students to think critically about the psychological, social, and political harms that communication technology can cause. Students are exposed to a myriad of current examples that reflect issues in today's media environment, with legal analysis of how these issues could be resolved. Specific topical areas include censorship, false speech, privacy, civil liability, obscenity, identity rights, intellectual property, consumer protection, and market regulation. Each chapter concludes with a case study and discussion questions so students can apply the legal doctrine to a communication technology problem.
Emerging Media provides students with a timely and valuable focus on legal and policy issues attendant to new communication technologies.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
