Описание: The subject of the book is “Customer Relationship Management (CRM).” The target audience is multi-layered:Businesses of all types and sizes from SME’s upwards. Board Directors, Senior Managers and middle managers in CRM related functions: IT, Marketing, Sales, Customer Service etc.MBA and masters’ students and upper level graduates studying business related degrees.Students or independent learners seeking CRM education or certification through organisations such as AARM (Association for the Advancement of Relationship Marketing).Those pursuing professional qualifications in marketing through international organisations such as the Chartered Institute of Marketing.CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognised that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community starting to address the subject in the early 2000’s.To-day, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the centre of the business.The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. This book is designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the “C,” “R” and “M” in CRM. It is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to go about converting them into delivery. It is written in an easily digestible, non-academic style. It is intended that the reader can relate to the subject as part of “real” business whilst treating the subject with the utmost respect. In so doing, really engaging and involving the reader.
Описание: Provides relevant theoretical frameworks and the latest results of empirical research in the field. It is written for professionals who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks.
Автор: Peter J. Buckley; Jaime Campos; Eduardo White Название: International Technology Transfer by Small and Medium-Sized Enterprises ISBN: 1349256889 ISBN-13(EAN): 9781349256884 Издательство: Springer Рейтинг: Цена: 27251.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book is the culmination of a research effort which spanned all continents and involved a large number of research teams from both the industrialised and developing countries. A key aspect of the research was the fact that firms in source and host countries were matched to assure a degree of consistency in the firm coverage and their responses.
Описание: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies.Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.
Описание: This book outlines different approaches to the analysis of the organization of small- or medium-sized enterprises (SMEs). It gives managers a simple methodology that helps them to understand when and why becoming a partner in an SME network can be profitable.
Описание: The use of new technologies in business intelligence and analytics is critical for managers to have a set of tools for better decision-making on business decisions. This book addresses several dimensions of BI&A in favor of SMEs. This book includes research related to new trends in the SME arena.
Название: Sustainability and small and medium-sized enterprises ISBN: 0367751410 ISBN-13(EAN): 9780367751418 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book demonstrates how the development of `combining` research methodologies into a mixed approach provides a richer, more diverse and truer understanding of sustainable business and the role of SMEs.
Автор: SCN Education Название: Customer Relationship Management ISBN: 3322849635 ISBN-13(EAN): 9783322849632 Издательство: Springer Рейтинг: Цена: 16979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies need a new approach - CRM - to leverage the Web's unique strengths for capturing and publishing a single view of customers. How does it work? What is the best CRM strategy? Which companies have successfully implemented CRM in their business? This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition. This HOTT Guide is a unique ready-to-use guide for any manager interested in optimizing the relationship with his customers, by using the newest technologies.
Автор: Crovini Chiara Название: Risk Management in Small and Medium Enterprises ISBN: 036766187X ISBN-13(EAN): 9780367661878 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a fresh, multidisciplinary method of measuring and managing risk in SMEs. It suggests an appropriate way of thinking about risk, starting with the amalgamation of both past and present theories, enabling SMEs to find a solution to improving the effectiveness of their risk management strategies.
Описание: Based on the findings of a 4-yearEuropean and Latin American research project, this book provides a theoreticalframework, practical instruments and cases on how SMEs in diverse economic,social and cultural contexts can develop crisis resilience, increase agility,innovate and thus successfully compete in turbulent times.
Автор: Kotecha, Ketan (patron Nuicone 2015 And Director, Institute Of Technology, Nirma University, Ahmedabad, Gujarat, India) Kumar, Satish Bongale, Arunkum Название: Industry 4.0 in small and medium-sized enterprises (smes) ISBN: 1032061316 ISBN-13(EAN): 9781032061313 Издательство: Taylor&Francis Рейтинг: Цена: 13779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focusing on the broader areas of Industry 4.0 as it applies to small and medium-sized enterprises (SMEs), this book offers a smooth adoption of techniques and technologies and presents advances, challenges, and opportunities for implementation. It will also enhance the role of academia by training new engineers on Industry 4.0 and digital transformation. Industry 4.0 in Small and Medium-Sized Enterprises (SMEs): Opportunities, Challenges, and Solutions presents concepts of predictive maintenance, digital factory, digital twin, additive manufacturing, and machining for sustainable development. It discusses the challenges faced by adopting Industry 4.0 including new security and privacy measures in the whole smart manufacturing setup while also explaining the impact of Industry 4.0 on Lean production systems. Implementation recommendations in the form of case studies, research studies, and the role academia can play are also provided. Practitioners, research scholars, academicians, and those studying or working in the Industry 4.0 sector will find this book of interest.
Автор: Rajola Federico Название: Customer Relationship Management in the Financial Industry ISBN: 3642355536 ISBN-13(EAN): 9783642355530 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.
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