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Marketing in Latin America and the Caribbean: Contemporary Case Studies, Knight Joseann J., Noboa Fabrizio S., Pacheco Barney G.


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Автор: Knight Joseann J., Noboa Fabrizio S., Pacheco Barney G.
Название:  Marketing in Latin America and the Caribbean: Contemporary Case Studies
ISBN: 9780367609054
Издательство: Taylor&Francis
Классификация:


ISBN-10: 0367609053
Обложка/Формат: Hardcover
Страницы: 206
Вес: 0.57 кг.
Дата издания: 18.03.2022
Язык: English
Иллюстрации: 32 tables, black and white; 13 line drawings, black and white; 34 halftones, black and white; 47 illustrations, black and white
Размер: 24.41 x 16.99 x 1.42 cm
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: Contemporary case studies
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.


Welfare and Social Protection in Contemporary Latin America

Название: Welfare and Social Protection in Contemporary Latin America
ISBN: 1138600113 ISBN-13(EAN): 9781138600119
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book analyses how social protection systems and welfare regimes are applied in contemporary Latin America, and how they can help promote development, and reduce poverty and inequality. This interdisciplinary volume will interest economists, political scientists, sociologists, anthropologists and historians working on social protection.

Neoliberalism, Interrupted: Social Change and Contested Governance in Contemporary Latin America

Автор: Goodale Mark, Postero Nancy
Название: Neoliberalism, Interrupted: Social Change and Contested Governance in Contemporary Latin America
ISBN: 0804784531 ISBN-13(EAN): 9780804784535
Издательство: Wiley EDC
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Цена: 4117.00 р.
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Описание:

In the 1980s and 1990s, neoliberal forms of governance largely dominated Latin American political and social life. Neoliberalism, Interrupted examines the recent and diverse proliferation of responses to neoliberalism's hegemony. In so doing, this vanguard collection of case studies undermines the conventional dichotomies used to understand transformation in this region, such as neoliberalism vs. socialism, right vs. left, indigenous vs. mestizo, and national vs. transnational.

Deploying both ethnographic research and more synthetic reflections on meaning, consequence, and possibility, the essays focus on the ways in which a range of unresolved contradictions interconnect various projects for change and resistance to change in Latin America. Useful to students and scholars across disciplines, this groundbreaking volume reorients how sociopolitical change has been understood and practiced in Latin America. It also carries important lessons for other parts of the world with similar histories and structural conditions.

Convivial Constellations in Latin America: From Colonial to Contemporary Times

Автор: Scarato Luciane, Baldraia Fernando, Manzi Maya
Название: Convivial Constellations in Latin America: From Colonial to Contemporary Times
ISBN: 0367522012 ISBN-13(EAN): 9780367522018
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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Описание: Drawing on diverse theoretical perspectives on conviviality, this volume considers the ways in which Latin America has managed to sustain forms of living together with difference across time and space, presenting studies that shed new light on our understanding of the relationship between inequality, difference and sociability.

Global Sport Marketing: Contemporary Issues and Practice

Автор: Desbordes Michel, Richelieu Andre
Название: Global Sport Marketing: Contemporary Issues and Practice
ISBN: 1138795828 ISBN-13(EAN): 9781138795822
Издательство: Taylor&Francis
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Цена: 9492.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

The Dictionary of Contemporary Politics of Central America and the Caribbean

Автор: Gunson
Название: The Dictionary of Contemporary Politics of Central America and the Caribbean
ISBN: 113819557X ISBN-13(EAN): 9781138195578
Издательство: Taylor&Francis
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Цена: 26030.00 р.
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Описание: First published in 1991, The Dictionary of Contemporary Politics of Central America and the Caribbean provides a guide to the most important organizations, figures, events and themes in the contemporary politics of Central America, Mexico, and the Caribbean. The countries covered include Mexico, Guatamala, Belize, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Cuba, Dominican Republic, Haiti, Jamaica, Trinidad and Tobago, Barbados, Grenada, St Vincent, St Lucia, Dominica, St Kitt’s-Nevis, Antigua and Puerto Rico. The background information supplied in the book explains how, for many in Central America, the guerrilla wars have merely been the intensification of a conflict previously fought by the likes of Nicaragua’s Sandino or the Salvadorean Farabundo Marti, and before them by the Indian leaders who resisted the Spanish settlement. Although first published in 1991, this book will be a valuable resource for journalists, students, diplomats, business people, and anyone else who is interested in the politics of this richly diverse continent.

The Dictionary of Contemporary Politics of Central America and the Caribbean

Автор: Gunson
Название: The Dictionary of Contemporary Politics of Central America and the Caribbean
ISBN: 1138195596 ISBN-13(EAN): 9781138195592
Издательство: Taylor&Francis
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Цена: 5511.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: First published in 1991, The Dictionary of Contemporary Politics of Central America and the Caribbean provides a guide to the most important organizations, figures, events and themes in the contemporary politics of Central America, Mexico, and the Caribbean. The countries covered include Mexico, Guatamala, Belize, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Cuba, Dominican Republic, Haiti, Jamaica, Trinidad and Tobago, Barbados, Grenada, St Vincent, St Lucia, Dominica, St Kitt’s-Nevis, Antigua and Puerto Rico. The background information supplied in the book explains how, for many in Central America, the guerrilla wars have merely been the intensification of a conflict previously fought by the likes of Nicaragua’s Sandino or the Salvadorean Farabundo Marti, and before them by the Indian leaders who resisted the Spanish settlement. Although first published in 1991, this book will be a valuable resource for journalists, students, diplomats, business people, and anyone else who is interested in the politics of this richly diverse continent.

The Dictionary of Contemporary Politics of South America

Автор: Gunson
Название: The Dictionary of Contemporary Politics of South America
ISBN: 1138195154 ISBN-13(EAN): 9781138195158
Издательство: Taylor&Francis
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Цена: 5817.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

First published in 1989, The Dictionary of Contemporary Politics of South America provides a guide to the most important organizations, figures, events and themes in the contemporary politics of South America. The countries covered are Colombia, Venezuela, Ecuador, Bolivia, Peru, Chile, Argentina, Paraguay, Uruguay, Brazil, Suriname and Guyana, as well as the French overseas department of French Guiana. Central American and Caribbean affairs are also touched on when they have implications for South American politics.

Taking a broad definition of the term 'contemporary', the authors isolate the strands of recent history which have a continual influence on political thinking. Although first published in 1989, this book will be a valuable resource for journalists, students, diplomats, business people, and anyone else who is interested in the politics of this richly diverse continent.

Marketing in latin america and the caribbean

Название: Marketing in latin america and the caribbean
ISBN: 0367609061 ISBN-13(EAN): 9780367609061
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.

Contemporary issues in digital marketing

Автор: Outi Niininen
Название: Contemporary issues in digital marketing
ISBN: 0367555352 ISBN-13(EAN): 9780367555351
Издательство: Taylor&Francis
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Цена: 6736.00 р.
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Описание: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.

Social Inequities and Contemporary Struggles for Collective Health in Latin America

Название: Social Inequities and Contemporary Struggles for Collective Health in Latin America
ISBN: 0367901277 ISBN-13(EAN): 9780367901271
Издательство: Taylor&Francis
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Цена: 22202.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book explores the legacy of the Latin American Social Medicine and Collective Health (LASM-CH) movements. Working at the nexus of activism, policy, and health equity, this multidisciplinary collection, thus, offers new perspective on struggles for justice in 21st century Latin America.

Literature and Ethics in Contemporary Brazil

Название: Literature and Ethics in Contemporary Brazil
ISBN: 1138230316 ISBN-13(EAN): 9781138230316
Издательство: Taylor&Francis
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Цена: 25265.00 р.
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Описание: Illuminating the relevance of literature as a catalyst for rethinking Brazil, this book offers a resistance to the official discourses that have worked to conceal social tensions, injustices, and secular inequities in Brazilian society.

Social Inequities and Contemporary Struggles for Collective Health in Latin America

Название: Social Inequities and Contemporary Struggles for Collective Health in Latin America
ISBN: 0367498723 ISBN-13(EAN): 9780367498726
Издательство: Taylor&Francis
Рейтинг:
Цена: 6123.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book explores the legacy of the Latin American Social Medicine and Collective Health (LASM-CH) movements. Working at the nexus of activism, policy, and health equity, this multidisciplinary collection, thus, offers new perspective on struggles for justice in 21st century Latin America.


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