Описание: When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this book, the authors reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. It reveals the universal body language signals that command respect and teaches you how to use them.
Описание: Based on the best selling " Guerrilla Marketing Series" with over 21 million copies sold worldwide, in 62 languages, this completely updated 2nd edition takes the financial industry to a whole new level.
Are you new to the mortgage industry? Does your business run into peaks and valleys? 12 of the nation's top mortgage sales professionals share their stories of failure and success, how they prospered during stormy weather and have continued to succeed through double-digit rates, housing bubbles, or most recently, the worst financial crisis since the depression.
Greg Frost, VP of National Training for PRMI Mortgage. Greg topped $1 Billion in personal production in 1999. Todd Duncan describes him as the Roger Banister of mortgages. Greg provides insight on how you too can build your own noteworthy personal brand.
Drew McKenzie, Branch Manager for Everbank /TIAA. He learned the power of connections at a young age. Learn how to leverage your relationships to build the business model you want.
David Jaffe, Loan Officer for OnQ Financial. David has ranked in the nation's top 200 Mortgage Originators for the last 18 years. David provides guidance on how to Make it Rain.
Jeff Lake, SVP of Mortgage Lending for Guaranteed Rate. His Chicago based team funds $72 million dollars annually while he resides full-time in Arizona. Sound appealing? Mirror Jeff's activities to build your own legacy.
Julie Miller, Branch Manager for Broadview Mortgage. She and her team specialize in Down Payment Assistance & Mortgage Credit Certificate programs. Though these loans require extra attention, Julie has systems in place to ensure a stress-free experience for you, the team, and your clients.
Larry Bettag, Regional VP for Cherry Creek Mortgage. Not afraid to change careers or direction several times, before landing in lending. Larry has grown his region to 17 branches, by maximizing social media.
Michael Deery, founder of Citywide Financial Corp. He has ranked in the nation's top 200 Mortgage Originators for 2011-2016. Michael shares how to reach this level of success with just yourself, a processor, and an assistant by tapping into his writing skills.
Mike Smalley, Florida Regional Manager for Waterstone Mortgage Corporation.This pro baseball player shares how he grew his business from ground zero by using his wedding list theory to build his customer base.
Ralph Massella, Retiredwas the division President of the South Atlantic for Prospect Mortgage. Ralph provides sound advice for managers who aspire to coach, mentor and support their originators in reaching their "genius zone."
Tom Ninness, Regional Sales Manager for New American Funding. He has helped over 9,000 families with their real estate financing. Mastering the art of presentations has escalated Tom's audience to a national level.
Mark Raskin, Branch Manager for PrimeLending. Mark's philosophy to growing a thriving and loyal practice is centered on knowing why people should do business with you.
Karen Deis, Founder of 5 companies including LoanOfficerTraining.com, LoanOfficerMagazine.com, Mortgagegirlfriends.com, ApartmentToolKit.com, and MortgageCurrency.com is the consumer direct queen. If you don't want to be held hostage on where your next deal comes from, Karen will show you how.
Want to learn the insider secrets of the top 1% sales achievers? Discover the inspiring techniques of 20 sales VIPs so you can climb the ranks and bring in the biggest commissions of your career.
Fed up with the same old sales results? Tired of advice from so-called sales gurus who don't actually sell for a living? Want to learn closing techniques from real-world doers? Account director, podcast host, and top 1% achiever Scott Ingram has spent his whole life obsessed with sales. With nearly two decades of sales experience under his belt, he's ready to share 60 inspiring stories to help you finally sell like a heavy hitter.
Sales Success Stories - 60 Stories from 20 Top 1% Sales Professionals is a powerful collection of the tales of triumph--and failure--from 20 amazing sales MVPs. Divided into four motivating sections covering mindset, relationships, sales careers, and sales processes, this book will show you how high achievers sustain stellar results on a daily basis. If you're an ambitious and dedicated professional ready to climb the ladder to the top, then you need this roadmap to career victory
In Sales Success Stories, you'll discover:
Real-world anecdotes shared by successful professionals so you can learn from their hard-earned wisdom
How the top sales producers get to the top and the skills required to stay there
Relationship-building methods to help you win and keep customers over and over again
Ways to accelerate your sales career so you can beat your rivals to the top
The secrets of the pros, from prospecting and pitching to negotiating and closing and much, much more
Sales Success Stories is the groundbreaking collection of real-world sales successes you need to take your game to a whole new level. If you like practical techniques, professional wisdom, and street-smart insights, then you'll love Scott Ingram's motivational manual.
Story contributions from: AJ Brasel (Clover Imaging), Camille Clemons (SGG Group), David Weiss (ADP), Dayna Leaman (Wiley), Debe Rapson (Sprinklr), DeJuan Brown (Bloomberg BNA), Florin Tatulea (Loopio), George Penyak (Restaurant Technologies), Jacquelyn Nicholson (AlphaSense), Jelle den Dunnen (Bullhorn), John Hinkson (Dan Cummins Chevrolet), Justin Bridgemohan (Total Expert), Kevin Walkup (SalesLoft), Kyle Gutzler (Teradata), Mike Dudgeon (LinkedIn), Paul DiVincenzo (Cintas), Phil Terrill (Microsoft), Trey Simonton (Accruent), Trong Nguyen (SerivceNow)
Buy Sales Success Stories to uncover the secrets of the sales pros today
Описание: Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media.Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald’s, Capital One, and more.Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production.
