Автор: Ehrenfeld John Название: Right Way to Flourish ISBN: 036724425X ISBN-13(EAN): 9780367244255 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this ground-breaking book, pre-eminent thought leader in the fields of sustainability and flourishing, John R. Ehrenfeld, critiques the concept of sustainability as it is understood today and which is coming more and more under attack as unclear and ineffective as a call for action.
Автор: Diana Derval Название: The Right Sensory Mix ISBN: 3642423892 ISBN-13(EAN): 9783642423895 Издательство: Springer Рейтинг: Цена: 6981.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses neuroendocrinological research showing that consumers can differ in biological perceptions of the same stimulus. The text includes case studies from top brands, and offers groundbreaking techniques for product developers and managers.
Автор: Cowen-Elstner Название: Impacting the Sensory Experience of Products ISBN: 3658212055 ISBN-13(EAN): 9783658212056 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experimental Studies on Perceived Quality
Автор: Hulten Название: Sensory Marketing ISBN: 1138041017 ISBN-13(EAN): 9781138041011 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers` perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.
Автор: Hulten Название: Sensory Marketing ISBN: 1138914622 ISBN-13(EAN): 9781138914629 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers` perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.
Автор: Ana Maria Soares, Maher Georges Elmashhara Название: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior ISBN: 1799822206 ISBN-13(EAN): 9781799822202 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 28967.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience.
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Автор: Ana Maria Soares, Maher Georges Elmashhara Название: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior ISBN: 1799822214 ISBN-13(EAN): 9781799822219 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 22176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience.
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Описание: Deo assembles 14 precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building network business affiliates.
Автор: Bertil Hulten Название: Sensory Marketing: An Introduction ISBN: 1526423251 ISBN-13(EAN): 9781526423252 Издательство: Sage Publications Рейтинг: Цена: 7602.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Authored by Bertil Hulten, one of the world`s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer`s return and brand loyalty for the future.
Автор: Bertil Hulten Название: Sensory Marketing: An Introduction ISBN: 1526423243 ISBN-13(EAN): 9781526423245 Издательство: Sage Publications Рейтинг: Цена: 22176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Authored by Bertil Hulten, one of the world`s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer`s return and brand loyalty for the future.
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