Days of Steel Rain: The Epic Story of a WWII Vengeance Ship in the Year of the Kamikaze, Jones Brent E.

Автор: Jones Brent E.
Название: Days of Steel Rain: The Epic Story of a WWII Vengeance Ship in the Year of the Kamikaze
ISBN: 031645110X ISBN-13(EAN): 9780316451109
Издательство: Little Brown
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Цена: 3795.00 р.
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Описание: Days of Steel Rain is a naval version of Stephen Ambrose`s classic Band of Brothers, the epic story of the "vengeance ship" USS Astoria, comprised of late-in-war crew of retreads, and young and older men who had no desire to be in the war yet had to fight a desperate Japanese Navy.

Автор: BRENT L ROLLINS
Название: Pharmaceutical Marketing
ISBN: 1284190234 ISBN-13(EAN): 9781284190236
Издательство: Jones & Bartlett
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Цена: 11825.00 р.
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Описание: Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology. Two unique chapters of the text are Chapter 10 Social Media, which addresses exactly what Social Media is, how it is currently being used within the industry, and how it should be used from the manufacturer's perspective; and Chapter The New 4 P's of Pharmaceutical Marketing takes a unique look at how the Internet and mobile technology has shaped the pharmaceutical industry and shifted the promotion paradigm to these current "P's" - Predictive modeling/analysis, Personalization, Peer-to-peer networking and Participation. Pharmaceutical Marketing examines the current pharmaceutical marketing environment from both an academic and practical perspective with a focus on providing practical applications of all material discussed according to the perspectives of various market segments including industry, community, and institutional pharmacy, as well as the practicing pharmacist.

Key Features - "Case in Points" - Multiple examples per chapter illustrate key concepts with a real-life or hypothetical example - Discussion Questions - 10 questions per chapter to facilitate active learning and student participation- Unique Chapters - Social Media and The New 4 P's of Pharmaceutical Marketing * Each new text includes an access code for the Student Companion Website. Electronic and eBook formats do not include access to the Companion Website.