Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families, Kaur Harleen, Singh Chandan Deep
Автор: Kaur, Harleen Singh, Chandan Deep (department Of Mechanical Engineering, Punjabi University, Patiala, India) Название: Adolescents, family and consumer behaviour ISBN: 0367408899 ISBN-13(EAN): 9780367408893 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.
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