Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Fiona Watt Название: Baby`s Very First Touchy-Feely Animals Playbook ISBN: 1409549720 ISBN-13(EAN): 9781409549727 Издательство: Usborne Рейтинг: Цена: 1319.00 р. Наличие на складе: Есть (5 шт.) Описание: An animal-themed companion to the "Baby`s Very First Playbook", this title features pages that are specially designed to be visually stimulating with simple, colourful illustrations and lots of things to look at. It helps babies spot the animals, explore the touchy-feely textures, run their fingers along diecut lines and peep though holes.
Автор: Sharma Suresh K. Название: Communication and Educational Technology in Nursing ISBN: 8131243745 ISBN-13(EAN): 9788131243749 Издательство: Elsevier Science Рейтинг: Цена: 407.00 р. Наличие на складе: Есть (более 5-х шт.) Описание: Communication and Educational Technology is precisely written as per the syllabus prescribed for the undergraduate nursing studies. It is useful as an introductory textbook for the postgraduate nursing students and can also be of help for the other health care professionals to understand the concepts of communication and teaching–learning pedagogy. The book is an excellent attempt towards introducing the readers to the basics of communication and educational technology in the education of nurses and other health care professionals.
The content has been updated and enriched by including new topics such as the following:
Definition, types, organization, development process and models, and determinants of curriculum
Meaning, purposes and components of item analysis including item difficulty, discrimination index and effectiveness of destructors
The clinical teaching methods such as nursing case study, nursing case presentation, nursing rounds, bedside nursing clinics, nursing assignments, nursing care conference, health care team conference, process recording and field visit are presented in more details.
A number of working examples have been added to facilitate ease of learning.
A total of 350 multiple choice questions have been included in this textbook: 150 MCQs are placed within the end-of-chapter exercises and 200 comprehensive MCQs are placed in Appendix B. These will be useful for the readers to prepare for qualifying the postgraduate and doctoral level nursing entrance exams and nursing faculty/teachers’ recruitment exams.
Every chapter has been provided with Learning Objectives and Key Terms in its beginning.
Автор: Glendinning, Eric H. Holmstroem, Beverly Название: English in Medicine Third edition Book ISBN: 0521606667 ISBN-13(EAN): 9780521606660 Издательство: Cambridge University Press Рейтинг: Цена: 7310.00 р. Наличие на складе: Поставка под заказ.
Описание: The third edition of this well established course for doctors, medical students and other medical professionals.
Автор: Barash Paul et al Название: Clinical Anesthesia, 8e: Print + Ebook with Multimedia 8e ISBN: 149633700X ISBN-13(EAN): 9781496337009 Издательство: Lippincott Williams & Wilkins Рейтинг: Цена: 21982.00 р. 31403.00-30% Наличие на складе: Есть (более 5-х шт.) Описание: BMA Medical Book Awards 2018?: Anesthesia – Highly Commended ?The British Medical Association honored Clinical Anesthesia with this prestigious award. Where experts turn for definitive answers! Clinical Anesthesia covers the full spectrum of clinical issues and options in anesthesiology, providing insightful coverage of pharmacology, physiology, co-existing diseases, and surgical procedures. Unmatched in its clarity and depth of coverage as well as its robust multimedia features, this classic clinical reference brings you the very latest essential knowledge in the field, equipping you to effectively apply today’s standards of care and make optimal clinical decisions on behalf of your patients. Key Features Apply the latest know-how with a new chapter on cardiovascular pharmacology…new coverage of autonomic pharmacology…a greatly expanded Clinical Updates section…updated coverage of occupational hazards…and many other important additions. Focus on the most essential information with Key Points in every chapter. Advance your skills with 180 new Narrated Interactive Clinical Vignettes – which immerse you in a virtual classroom setting where a master teacher guides you through a focused discussion on common and uncommon clinical topics. A clinical question is posed, and you are given time to develop an appropriate answer. Then, in a stepwise fashion, you will see and hear the answer unfold. In addition to the Interactive vignettes, the ebook also comes with a collection of over 300 procedural videos to help hone your technique. Your book purchase includes a complimentary download of the enhanced eBook for iOS, Android, PC & Mac. Take advantage of these practical features that will improve your eBook experience: The ability to download the eBook on multiple devices at one time — providing a seamless reading experience online or offline Powerful search tools and smart navigation cross-links allow you to search within this book, or across your entire library of VitalSource eBooks Multiple viewing options offer the ability to scale images and text to any size without losing page clarity as well as responsive design The ability to highlight text and add notes with one click
Автор: Toop David Название: Ocean of Sound: Aether Talk, Ambient Sound and Imaginary Worlds ISBN: 1788160304 ISBN-13(EAN): 9781788160308 Издательство: Profile Рейтинг: Цена: 2200.00 р. Наличие на складе: Есть (1 шт.) Описание: The classic account of ambient music, with a new foreword by Michel Faber.
Описание: Alter Ego +: la methode de reference en FLE dans le monde entier
Venez tester le seul parcours numerique personnalise en FLE pour progresser en francais: www.parcoursdigital.fr
Structure:
8 dossiers de 12 pages:
- 1 page d'ouverture
- 3 lecons d'apprentissage par dossier, de 2 doubles pages chacune - 1 double page Carnet de voyage - 1 double page S'exercer - 1 page DELF
Annexes:
- Des activites de phonie-graphie - Un lexique thematique par dossier - Un precis grammatical etoffe - Des tableaux de conjugaison - Les transcriptions audio
Les plus d'Alter Ego +:
60% des documents renouveles et actualises
une offre numerique encore plus complete
un projet pour chaque dossier
des pages d'evaluation DELF integres au livre de l'eleve
plus d'exercices dans chaque dossier
des nouvelles activites de phonie-graphie
un precis grammatical complet
un lexique thematique
une progression revue sur l'ensemble
Et toujours...
une methode issue des pratiques de classe et concue par une equipe de professeurs-formateurs experimentes
une methode prete a l'emploi, gage d'efficacite et de solidite pedagogique
Les composants:
Livre de l'eleve + CD-ROM
Cahier d'activites + CD audio
Guide pedagogique
CD audio classe (x4)
Manuel numerique interactivf pour l'enseignant (cle USB)
Описание: 2013 Reprint of 1961 Second Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. Acclaimed one of the "seminal books... comparable in ultimate importance to... Galileo or Malthus or Rousseau or Mill", "Cybernetics" was judged by twenty-seven historians, economists, educators, and philosophers to be one of those books published during the "past four decades," which may have a substantial impact on public thought and action in the years ahead." -- Saturday Review. Cybernetics was defined in the mid 20th century by Norbert Wiener as "the scientific study of control and communication in the animal and the machine." Fields of study which have influenced or been influenced by cybernetics include game theory, system theory (a mathematical counterpart to cybernetics), perceptual control theory, sociology, psychology (especially neuropsychology, behavioral psychology, cognitive psychology), philosophy, architecture, and organizational theory. Contents: Part one: original edition - Newtonian and Bergsonian time - Groups and statistical mechanics - Time series, information, and communication - Feedback and oscillation - Computing machines and nervous system - Gestalt and universals - Cybernetics and psychopathology - Information, language, and society - Part two: supplement chapters - On learning and self - reproducing machines - Brain waves and self - organizing systems.
Автор: Lowndes Leil, Lowndes Leil Название: How to Talk to Anyone ISBN: 007141858X ISBN-13(EAN): 9780071418584 Издательство: McGraw-Hill Рейтинг: Цена: 2057.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
""You'll not only break the ice, you'll melt it away with your new skills."" -- Larry King
""The lost art of verbal communication may be revitalized by Leil Lowndes."" -- Harvey McKay, author of ""How to Swim with the Sharks Without Being Eaten Alive""
What is that magic quality makes some people instantly loved and respected? Everyone wants to be their friend (or, if single, their lover ) In business, they rise swiftly to the top of the corporate ladder. What is their "Midas touch?"
What it boils down to is a more skillful way of dealing with people.
The author has spent her career teaching people how to communicate for success. In her book "How to Talk to Anyone" (Contemporary Books, October 2003) Lowndes offers 92 easy and effective sure-fire success techniques-- she takes the reader from first meeting all the way up to sophisticated techniques used by the big winners in life. In this information-packed book you'll find: 9 ways to make a dynamite first impression 14 ways to master small talk, "big talk," and body language 14 ways to walk and talk like a VIP or celebrity 6 ways to sound like an insider in any crowd 7 ways to establish deep subliminal rapport with anyone 9 ways to feed someone's ego (and know when NOT to ) 11 ways to make your phone a powerful communications tool 15 ways to work a party like a politician works a room 7 ways to talk with tigers and not get eaten alive
In her trademark entertaining and straight-shooting style, Leil gives the techniques catchy names so you'll remember them when you really need them, including: "Rubberneck the Room," "Be a Copyclass," "Come Hither Hands," "Bare Their Hot Button," "The Great Scorecard in the Sky," and "Play the Tombstone Game," for big success in your social life, romance, and business.
"How to Talk to Anyone," which is an update of her popular book, "Talking the Winner's Way" (see the 5-star reviews of the latter) is based on solid research about techniques that work
By the way, don't confuse "How to Talk to Anyone" with one of Leil's previous books, "How to Talk to Anybody About Anything." This one is completely different
Автор: Simon Sweeney Название: English for Business Communication Student`s book 2 ed. ISBN: 0521754496 ISBN-13(EAN): 9780521754491 Издательство: Cambridge University Press Рейтинг: Цена: 247.00 р. Наличие на складе: Нет в наличии.
Описание: English for Business Communications is a short course for managers who need to improve their communicative ability when: socializing using the telephone taking part in meetings negotiating presenting The focus is on building confidence and improving fluency. Key features - Modular approach for greater flexibility - Focus on listening and speaking - Language and communication skis checklists for all 15 units - realistic communication activities - new self-study sections for all 15 units to enhance effectiveness Components Student's Book Teacher's Book Audio Cassette Set (2) Audio CD (2)
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
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