Описание: A collection of essays addressing the relevance, explanatory power, and exclusionary effects of the technical vocabulary of rhetorical theory.
Описание: Knowledge and Rhetoric in Medical Commentary is intended for historians of medicine and interpretation, and explores the dynamic between scholastic rhetoric and medical knowledge in ancient commentaries on a Mesopotamian Diagnostic Handbook. In line with commentators’ self-fashioning as experts of diverse disciplines, commentaries display intertextuality involving a variety of lexical, astronomical, religious, magic, and literary compositions, while employing patterns of argumentation that resist categorization within any single branch of knowledge. Commentators’ choices of topics and comments, however, sought to harmonize atypical language and ideas in the Handbook with conventional ways of perceiving and describing the sick body in therapeutic recipes. Scholastic rhetoric—supposedly unfettered to any discipline—served in fact as a pretext for affirming current forms of medical knowledge.
Описание: How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images.
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